New MediaCynthia Closkey, Big Big DesignLeadership Butler County, 16 November 2012
The Internet and the WebCynthia Closkey, Big Big DesignLeadership Butler County, 16 November 2012
http://www.evolutionoftheweb.com/
Facebook
Facebook ads let you target your message by demographics quite precisely
How’s your website doing right now?
How’s your website doing right now?
How’s your website doing right now?
Have a website• Keep it simple• Focus on what visitors want  to know, not on what you want  to tell them• Keep it up-to-da...
Make sure yourwebsite can be found• Make it search-engine friendly• List your location on web maps• Link to your site ever...
Make sure it workson mobile devices• Images and content load  perfectly in less than 5 seconds• Readable without zooming• ...
Find out which socialnetworks yourcustomers use• Focus your resources  where they matter most• At least be ready  in case ...
Make your web presence worth connecting with• Figure out what has value to your customers/audience• Experiment to see what...
Cynthia Closkeyccloskey@bigbigdesign.comTwitter: @cynthiacloskeyBig Big Designwww.bigbigdesign.com724.602.2332
Photo credits• Lively garden: http://www.flickr.com/photos/wonderlane/5735695389/• Abandoned restaurant: http://www.flickr.c...
What's new in "New Media" in 2012
What's new in "New Media" in 2012
What's new in "New Media" in 2012
What's new in "New Media" in 2012
What's new in "New Media" in 2012
What's new in "New Media" in 2012
What's new in "New Media" in 2012
What's new in "New Media" in 2012
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What's new in "New Media" in 2012

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Media panel presentation to Leadership Butler County, 16 November 2012

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  • 1 billion monthly active users\n584 million daily active users on average in September 2012. \n604 million monthly active users who used Facebook mobile products as of Sept 30, 2012.\n
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  • What's new in "New Media" in 2012

    1. 1. New MediaCynthia Closkey, Big Big DesignLeadership Butler County, 16 November 2012
    2. 2. The Internet and the WebCynthia Closkey, Big Big DesignLeadership Butler County, 16 November 2012
    3. 3. http://www.evolutionoftheweb.com/
    4. 4. Facebook
    5. 5. Facebook ads let you target your message by demographics quite precisely
    6. 6. How’s your website doing right now?
    7. 7. How’s your website doing right now?
    8. 8. How’s your website doing right now?
    9. 9. Have a website• Keep it simple• Focus on what visitors want to know, not on what you want to tell them• Keep it up-to-date• Sound human; avoid jargon & marketing-speak
    10. 10. Make sure yourwebsite can be found• Make it search-engine friendly• List your location on web maps• Link to your site everywhere
    11. 11. Make sure it workson mobile devices• Images and content load perfectly in less than 5 seconds• Readable without zooming• Thumb-friendly, easy to navigate• Phone number and map/directions quick to find• More: http://howtogomo.com
    12. 12. Find out which socialnetworks yourcustomers use• Focus your resources where they matter most• At least be ready in case something blows up
    13. 13. Make your web presence worth connecting with• Figure out what has value to your customers/audience• Experiment to see what works• Make your website and social pages a priority • Don’t hand off your web presence to an intern
    14. 14. Cynthia Closkeyccloskey@bigbigdesign.comTwitter: @cynthiacloskeyBig Big Designwww.bigbigdesign.com724.602.2332
    15. 15. Photo credits• Lively garden: http://www.flickr.com/photos/wonderlane/5735695389/• Abandoned restaurant: http://www.flickr.com/photos/chr1sp/3997022255/• Storefront: http://www.flickr.com/photos/kneoh/5599759100/• Hiding cat: http://www.flickr.com/photos/asurroca/40300186/• Crowds: http://www.flickr.com/photos/silvermarquis/7937409770/• Coffee: http://www.flickr.com/photos/epsos/8097327748/

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