San Francisco • September 10–13, 2013 • #SESSF @SESConf
improving lives via social ads
spot liars, prod pain points, touch...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
BIG A
smaller a
…like the first two letters of my na...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
seer.is/socialses
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
SEM model
(…no, seriously)
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
who’s worse off?
it‘s not that bad
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
i may not be a 1%er…
but i‘m at least a 6½%er
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
at least 2 sets
if not more
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet people like you
get a discount
cool pants for c...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet hot babez
treat yourself
elite cycling pants
pa...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
inclusive targeting
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
be more efficient
hit your sales figures
advance you...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
become the next ceo
advance your career
win an addy
...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
strong following
engaging
influential
responsive
#ha...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
seer.is/socialses
seer.is/sesjobs
seer.is/bikems150m...
Upcoming SlideShare
Loading in...5
×

Ses social comparison theory

482

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
482
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Ses social comparison theory

  1. 1. San Francisco • September 10–13, 2013 • #SESSF @SESConf improving lives via social ads spot liars, prod pain points, touch aspirations aaron levy seer interactive ppc team lead
  2. 2. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea BIG A smaller a …like the first two letters of my name… @bigalittlea get it?
  3. 3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  4. 4. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea seer.is/socialses
  5. 5. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  6. 6. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  7. 7. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  8. 8. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  9. 9. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  10. 10. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  11. 11. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea SEM model (…no, seriously)
  12. 12. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  13. 13. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea who’s worse off? it‘s not that bad
  14. 14. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea i may not be a 1%er… but i‘m at least a 6½%er
  15. 15. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  16. 16. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  17. 17. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  18. 18. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  19. 19. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  20. 20. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  21. 21. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  22. 22. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  23. 23. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea at least 2 sets if not more
  24. 24. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  25. 25. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  26. 26. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  27. 27. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  28. 28. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  29. 29. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  30. 30. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  31. 31. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea meet people like you get a discount cool pants for cyclists have a great birthday
  32. 32. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea meet hot babez treat yourself elite cycling pants party in the vip
  33. 33. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  34. 34. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  35. 35. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  36. 36. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  37. 37. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  38. 38. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  39. 39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  40. 40. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea inclusive targeting
  41. 41. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  42. 42. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  43. 43. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea be more efficient hit your sales figures advance your career ensure compliance
  44. 44. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea become the next ceo advance your career win an addy improve your product
  45. 45. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  46. 46. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  47. 47. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  48. 48. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  49. 49. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea strong following engaging influential responsive #hashtag
  50. 50. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  51. 51. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  52. 52. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  53. 53. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  54. 54. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  55. 55. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  56. 56. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea seer.is/socialses seer.is/sesjobs seer.is/bikems150me + pudding
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×