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Ses social comparison theory Presentation Transcript

  • 1. San Francisco • September 10–13, 2013 • #SESSF @SESConf improving lives via social ads spot liars, prod pain points, touch aspirations aaron levy seer interactive ppc team lead
  • 2. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea BIG A smaller a …like the first two letters of my name… @bigalittlea get it?
  • 3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 4. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea seer.is/socialses
  • 5. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 6. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 7. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 8. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 9. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 10. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 11. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea SEM model (…no, seriously)
  • 12. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 13. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea who’s worse off? it‘s not that bad
  • 14. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea i may not be a 1%er… but i‘m at least a 6½%er
  • 15. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 16. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 17. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 18. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 19. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 20. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 21. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  • 22. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 23. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea at least 2 sets if not more
  • 24. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  • 25. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  • 26. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 27. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests
  • 28. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 29. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 30. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 31. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea meet people like you get a discount cool pants for cyclists have a great birthday
  • 32. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea meet hot babez treat yourself elite cycling pants party in the vip
  • 33. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 34. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 35. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 36. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 37. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 38. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 40. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea inclusive targeting
  • 41. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 42. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 43. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea be more efficient hit your sales figures advance your career ensure compliance
  • 44. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea become the next ceo advance your career win an addy improve your product
  • 45. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 46. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea
  • 47. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 48. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 49. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea strong following engaging influential responsive #hashtag
  • 50. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 51. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 52. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit
  • 53. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 54. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 55. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea
  • 56. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea seer.is/socialses seer.is/sesjobs seer.is/bikems150me + pudding