0
pretty bidding
aaron levy
director of ppc
seer.is/bidhero
@bigalittlea
seer.is/herocareer
ˈsēər,si(ə)r/
a person who is supposed to be able,
through supernatural insight, to see
what the future holds.
@bigalittlea
we’re wizards!
visionary via visualization
let
someone else
block & tackle
9
dirty work is
more fun anyway
1: little data
BIG WINS
12
13
fwustwating.
14
15
….meh?
17
18
2: dayparting
20
seer.is/heroheatmap
@bigalittlea
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 ...
woof.
3.5
3.7
3.9
4.1
4.3
4.5
4.720%
25%
30%
35%
40%
45%
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
...
seer.is/prettybid
3: geographic
@allymalick
eyewear
client
data dump
yay?
29
Visualize the data!
nobody likes squints
@bigalittlea
@bigalittlea
4: visual
confirmation
@nick_vigg
psychic
client
let‘s test
call-only!
positions
looking
good!
…where’s
position 3?
Top v. side. Oof.
double
segment
40
73% conversion increase
4: see future
generations
let’s talk demographics
rich people spend more money!
Adwords
demographic
bidding
nothing new to see here
Small ball bidding
Predict the future
@lokiducks
Robin hood men in
tights
the key to the
greatest treasure
in all of AdWords
seer.is/herocareer
Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf
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Pretty PPC Bidding - HeroConf

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Transcript of "Pretty PPC Bidding - HeroConf "

  1. 1. pretty bidding aaron levy director of ppc
  2. 2. seer.is/bidhero @bigalittlea
  3. 3. seer.is/herocareer
  4. 4. ˈsēər,si(ə)r/ a person who is supposed to be able, through supernatural insight, to see what the future holds. @bigalittlea
  5. 5. we’re wizards!
  6. 6. visionary via visualization
  7. 7. let someone else block & tackle
  8. 8. 9
  9. 9. dirty work is more fun anyway
  10. 10. 1: little data BIG WINS
  11. 11. 12
  12. 12. 13 fwustwating.
  13. 13. 14
  14. 14. 15
  15. 15. ….meh?
  16. 16. 17
  17. 17. 18
  18. 18. 2: dayparting
  19. 19. 20 seer.is/heroheatmap @bigalittlea
  20. 20. 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 0% 10% 20% 30% 40% 50% 60% 70% 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 Mon Tue Weds Thu Fri Sat Sun Conv. Rate Avg. Position @bigalittlea
  21. 21. woof.
  22. 22. 3.5 3.7 3.9 4.1 4.3 4.5 4.720% 25% 30% 35% 40% 45% Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Mon Tues Wed Thu Fri Sat Sun Conv. Rate Avg. Pos invert position axis refined min and max blocked hours@bigalittlea
  23. 23. seer.is/prettybid
  24. 24. 3: geographic
  25. 25. @allymalick
  26. 26. eyewear client
  27. 27. data dump yay?
  28. 28. 29 Visualize the data! nobody likes squints
  29. 29. @bigalittlea
  30. 30. @bigalittlea
  31. 31. 4: visual confirmation
  32. 32. @nick_vigg
  33. 33. psychic client
  34. 34. let‘s test call-only!
  35. 35. positions looking good!
  36. 36. …where’s position 3?
  37. 37. Top v. side. Oof. double segment
  38. 38. 40 73% conversion increase
  39. 39. 4: see future generations
  40. 40. let’s talk demographics
  41. 41. rich people spend more money!
  42. 42. Adwords demographic bidding nothing new to see here
  43. 43. Small ball bidding
  44. 44. Predict the future
  45. 45. @lokiducks
  46. 46. Robin hood men in tights the key to the greatest treasure in all of AdWords
  47. 47. seer.is/herocareer
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