Pretty PPC Bidding - HeroConf
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Pretty PPC Bidding - HeroConf

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Pretty PPC Bidding - HeroConf Pretty PPC Bidding - HeroConf Presentation Transcript

  • pretty bidding aaron levy director of ppc
  • seer.is/bidhero @bigalittlea
  • seer.is/herocareer
  • ˈsēər,si(ə)r/ a person who is supposed to be able, through supernatural insight, to see what the future holds. @bigalittlea
  • we’re wizards!
  • visionary via visualization
  • let someone else block & tackle
  • 9
  • dirty work is more fun anyway
  • 1: little data BIG WINS
  • 12
  • 13 fwustwating.
  • 14
  • 15
  • ….meh?
  • 17
  • 18
  • 2: dayparting
  • 20 seer.is/heroheatmap @bigalittlea
  • 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 0% 10% 20% 30% 40% 50% 60% 70% 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 Mon Tue Weds Thu Fri Sat Sun Conv. Rate Avg. Position @bigalittlea
  • woof.
  • 3.5 3.7 3.9 4.1 4.3 4.5 4.720% 25% 30% 35% 40% 45% Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Early Dawn Morn Noon Eve Late Mon Tues Wed Thu Fri Sat Sun Conv. Rate Avg. Pos invert position axis refined min and max blocked hours@bigalittlea
  • seer.is/prettybid
  • 3: geographic
  • @allymalick
  • eyewear client
  • data dump yay?
  • 29 Visualize the data! nobody likes squints
  • @bigalittlea
  • @bigalittlea
  • 4: visual confirmation
  • @nick_vigg
  • psychic client
  • let‘s test call-only!
  • positions looking good!
  • …where’s position 3?
  • Top v. side. Oof. double segment
  • 40 73% conversion increase
  • 4: see future generations
  • let’s talk demographics
  • rich people spend more money!
  • Adwords demographic bidding nothing new to see here
  • Small ball bidding
  • Predict the future
  • @lokiducks
  • Robin hood men in tights the key to the greatest treasure in all of AdWords
  • seer.is/herocareer