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PPC - Are you doing it right?

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@bigalittlea's presentation from Are You Doing it Right at the SEER Interactive Search Church. ...

@bigalittlea's presentation from Are You Doing it Right at the SEER Interactive Search Church.

10 Good (And Bad) ideas for PPC.

More in: Business , Technology , Design
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  • 1. are you doing it right?ppc: best & not-so-best practicesDate: 8/1/12Author: aaron levy
  • 2. @bigalittlea
  • 3. @bigalittlea1: jumping in to ppc!
  • 4. @bigalittlea
  • 5. @bigalittlea1: jumping in without preparing
  • 6. @bigalittleahow are you going to measure success?
  • 7. @bigalittleawhos picking up the phone?
  • 8. @bigalittleasending the emails?
  • 9. @bigalittleahow’s your inventory?
  • 10. @bigalittleadoes your site work??
  • 11. @bigalittlea2: tracking conversions
  • 12. @bigalittlea
  • 13. @bigalittlea2: tracking conversions that don’t matter
  • 14. @bigalittlea one per clicktotal number of unique converters
  • 15. @bigalittleawhen should i use one per click? contact us whitepaper demo
  • 16. @bigalittlea many per clicktotal number of conversions
  • 17. @bigalittleawhen should i use many per click? $$$$$$$$$$$$
  • 18. @bigalittleawhat makes you money?
  • 19. @bigalittlea3: bidding on broad keywords to research
  • 20. @bigalittleawe can’t think of everything
  • 21. @bigalittlea3: bidding on really broad keywords
  • 22. @bigalittlea
  • 23. @bigalittleathink of how people search
  • 24. @bigalittleado you want traffic or revenue?
  • 25. @bigalittlea4: ad copy with a call to action and strong value propositions
  • 26. @bigalittlea4: value propositions where you don’t win
  • 27. @bigalittlea
  • 28. @bigalittlea…that is more dollars?
  • 29. @bigalittlea
  • 30. @bigalittlea…that is less people?
  • 31. @bigalittleayou don’t have much space
  • 32. @bigalittleaput your best foot forward
  • 33. @bigalittlea5: testing bids
  • 34. @bigalittlea
  • 35. @bigalittlea5: bidding for #1
  • 36. @bigalittleabid what you can afford
  • 37. @bigalittlea6: testing other engines
  • 38. @bigalittlea+__________
  • 39. @bigalittlea
  • 40. @bigalittlea6: cloning campaigns to other engines
  • 41. @bigalittlea
  • 42. @bigalittlea7: testing tablets (or phones!)
  • 43. @bigalittlea
  • 44. @bigalittlea7: testing tablets with a busted site
  • 45. @bigalittleaquirktools.com/screenfly
  • 46. @bigalittlea8: building landing pages
  • 47. @bigalittlea
  • 48. @bigalittlea8: writing essays
  • 49. @bigalittlea
  • 50. @bigalittlea
  • 51. @bigalittlea
  • 52. @bigalittlea 8a: doing this:REALLY
  • 53. @bigalittlea
  • 54. @bigalittlea9: retargeting to capture lost conversions
  • 55. @bigalittlea
  • 56. @bigalittlea9: annoying everybody with retargeting
  • 57. @bigalittlea
  • 58. @bigalittlea i log into my account a fewtimes a week to check on my billions* *…hundreds
  • 59. @bigalittlea
  • 60. @bigalittlea
  • 61. @bigalittlea
  • 62. @bigalittleapeople in the industry do it too…
  • 63. @bigalittlea
  • 64. @bigalittlea
  • 65. @bigalittlea
  • 66. @bigalittlea10: testing social
  • 67. @bigalittlea• @bigalittlea
  • 68. @bigalittlea10: testing social because it’s there
  • 69. @bigalittleawhat is a like worth to you?
  • 70. @bigalittleaa new follower?
  • 71. @bigalittleamore plusses?
  • 72. @bigalittlea
  • 73. @bigalittleatesting , analyzing, retesting, reanalyzing
  • 74. @bigalittlea….not?
  • 75. @bigalittlea
  • 76. • Wakko slide