PPC - Are you doing it right?

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@bigalittlea's presentation from Are You Doing it Right at the SEER Interactive Search Church.

10 Good (And Bad) ideas for PPC.

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PPC - Are you doing it right?

  1. 1. are you doing it right?ppc: best & not-so-best practicesDate: 8/1/12Author: aaron levy
  2. 2. @bigalittlea
  3. 3. @bigalittlea1: jumping in to ppc!
  4. 4. @bigalittlea
  5. 5. @bigalittlea1: jumping in without preparing
  6. 6. @bigalittleahow are you going to measure success?
  7. 7. @bigalittleawhos picking up the phone?
  8. 8. @bigalittleasending the emails?
  9. 9. @bigalittleahow’s your inventory?
  10. 10. @bigalittleadoes your site work??
  11. 11. @bigalittlea2: tracking conversions
  12. 12. @bigalittlea
  13. 13. @bigalittlea2: tracking conversions that don’t matter
  14. 14. @bigalittlea one per clicktotal number of unique converters
  15. 15. @bigalittleawhen should i use one per click? contact us whitepaper demo
  16. 16. @bigalittlea many per clicktotal number of conversions
  17. 17. @bigalittleawhen should i use many per click? $$$$$$$$$$$$
  18. 18. @bigalittleawhat makes you money?
  19. 19. @bigalittlea3: bidding on broad keywords to research
  20. 20. @bigalittleawe can’t think of everything
  21. 21. @bigalittlea3: bidding on really broad keywords
  22. 22. @bigalittlea
  23. 23. @bigalittleathink of how people search
  24. 24. @bigalittleado you want traffic or revenue?
  25. 25. @bigalittlea4: ad copy with a call to action and strong value propositions
  26. 26. @bigalittlea4: value propositions where you don’t win
  27. 27. @bigalittlea
  28. 28. @bigalittlea…that is more dollars?
  29. 29. @bigalittlea
  30. 30. @bigalittlea…that is less people?
  31. 31. @bigalittleayou don’t have much space
  32. 32. @bigalittleaput your best foot forward
  33. 33. @bigalittlea5: testing bids
  34. 34. @bigalittlea
  35. 35. @bigalittlea5: bidding for #1
  36. 36. @bigalittleabid what you can afford
  37. 37. @bigalittlea6: testing other engines
  38. 38. @bigalittlea+__________
  39. 39. @bigalittlea
  40. 40. @bigalittlea6: cloning campaigns to other engines
  41. 41. @bigalittlea
  42. 42. @bigalittlea7: testing tablets (or phones!)
  43. 43. @bigalittlea
  44. 44. @bigalittlea7: testing tablets with a busted site
  45. 45. @bigalittleaquirktools.com/screenfly
  46. 46. @bigalittlea8: building landing pages
  47. 47. @bigalittlea
  48. 48. @bigalittlea8: writing essays
  49. 49. @bigalittlea
  50. 50. @bigalittlea
  51. 51. @bigalittlea
  52. 52. @bigalittlea 8a: doing this:REALLY
  53. 53. @bigalittlea
  54. 54. @bigalittlea9: retargeting to capture lost conversions
  55. 55. @bigalittlea
  56. 56. @bigalittlea9: annoying everybody with retargeting
  57. 57. @bigalittlea
  58. 58. @bigalittlea i log into my account a fewtimes a week to check on my billions* *…hundreds
  59. 59. @bigalittlea
  60. 60. @bigalittlea
  61. 61. @bigalittlea
  62. 62. @bigalittleapeople in the industry do it too…
  63. 63. @bigalittlea
  64. 64. @bigalittlea
  65. 65. @bigalittlea
  66. 66. @bigalittlea10: testing social
  67. 67. @bigalittlea• @bigalittlea
  68. 68. @bigalittlea10: testing social because it’s there
  69. 69. @bigalittleawhat is a like worth to you?
  70. 70. @bigalittleaa new follower?
  71. 71. @bigalittleamore plusses?
  72. 72. @bigalittlea
  73. 73. @bigalittleatesting , analyzing, retesting, reanalyzing
  74. 74. @bigalittlea….not?
  75. 75. @bigalittlea
  76. 76. • Wakko slide

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