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Marketing whiz wit'

by Director of PPC at SEER Interactive on Aug 15, 2013

  • 150 views

Learn about Attribution modeling, different types of models and why I think they make no sense for a complete marketing mix. ...

Learn about Attribution modeling, different types of models and why I think they make no sense for a complete marketing mix.

Learn how to mimic Avinash's "microconversions" to track behavioral changes and quantify marketing using search trends.
- Learn how TV influences Search and Social
- How press releases & media appearances influence Seach
- How email drives search & vice versa
- How to leverage outdoor through digital channels and mobile media
- How to really "attribute" your PPC and SEO efforts.
- How goofy Aaron looked at prom.

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Marketing whiz wit' Marketing whiz wit' Presentation Transcript