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marketing whiz wit‟
creating something beautiful wit
(or witout) data
@bigalittlea
BIG A
smaller a
…like the first two
letters of my name…
@bigalittlea
get it?
Marketing whiz wit'
bit.ly/whizwit
Marketing whiz wit'
Marketing whiz wit'
steak: 34%
roll: 26%
whiz: 19%
onions:11%
getting yelled at by the
cashier: 6%
drippy paper that‟s stuck on
the outside of the roll: 4%
Marketing whiz wit'
can„t quantify
everything
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
bit.ly/aaronbikes
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Source Interactions Value
Google 2 20%
Rawr 1 10%
Email 3 30%
Reddit 2 20%
Blue Owl 1 10%
Not wanting a
butt-stare
inducing stripe
1 10%
0%
4%
8%
12%
16%
20%
Email Reddit
Butt
Stripe
Blue
Owl
Google Rawr
42% 16% 15% 13% 11% 4%
Email Reddit
Butt
Stripe
Blue
Owl
Google Rawr
38% 12% 8.5% 5% 24% 12.5%
0%
5%
10%
15%
20%
25%
Marketing whiz wit'
Marketing whiz wit'
hair
helmet
prom
date
Marketing whiz wit'
what if we cut the least
valuable interaction?
Marketing whiz wit'
every model is
very, very biased
Marketing whiz wit'
…calibrates across paid
search, comparison shopping
engines, display media, email
communications, social
media, natural traffic…
complete lens into the customer
journey and purchase path
across all paid, earned, and
owned digital media
Marketing whiz wit'
Marketing whiz wit'
track what you can!
“microconversions”
@avinash
quantify the impact of
media interaction
Marketing whiz wit'
Marketing whiz wit'
#couchpose
Marketing whiz wit'
be ready for
the bump
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
did people search
for what‟s in your
press release?
…are you bidding
on it in ppc?
Marketing whiz wit'
Marketing whiz wit'
prepare your stock
and staff accordingly
Marketing whiz wit'
Marketing whiz wit'
what did the email
do to search?
better yet, what did
search do to email?
Marketing whiz wit'
Marketing whiz wit'
what do those people
do long term?
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
drive people
to search
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
Marketing whiz wit'
aaronl@seerinteractive.com
bit.ly/whizwit
@bigalittlea

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Marketing whiz wit'

Editor's Notes

  1. Linear Model
  2. Time-Decay Model
  3. U curve model
  4. Algorithmic method
  5. Last click (or last interaction)
  6. First click
  7. First click
  8. Do… something with this.
  9. Do… something with this.
  10. And this.
  11. And this.
  12. And this.