Learn about Attribution modeling, different types of models and why I think they make no sense for a complete marketing mix. Learn how to mimic Avinash's "microconversions" to track behavioral changes and quantify marketing using search trends. - Learn how TV influences Search and Social - How press releases & media appearances influence Seach - How email drives search & vice versa - How to leverage outdoor through digital channels and mobile media - How to really "attribute" your PPC and SEO efforts. - How goofy Aaron looked at prom.