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Hero conf a love story

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  • 1. client + agency = <3 aaron levy director of ppc
  • 2. seer.is/heromance @bigalittlea
  • 3. we’ve got a paperclip team titanaura.deviantart.com @bigalittlea
  • 4. @bigalittlea MAJIC MONEY MASHEEN
  • 5. a little one sided, no? kittycat33.deviantart.com/ @bigalittlea
  • 6. PURSUIT DATE LOVE TRUST TIMING TARGET @bigalittlea
  • 7. why are you looking for a ppc agency? TRUST @bigalittlea
  • 8. do your values align? TRUST @bigalittlea
  • 9. do people search for your product? simpsons.wikia.net
  • 10. who is your audience? TARGETS @bigalittlea
  • 11. is it realistic?
  • 12. what does success look like? TARGETS @bigalittlea
  • 13. MOAR HITZ! IMPROVE RANKINGS @bigalittlea SPEND MONEY MORE CONVERSIONS SHOW FOR KEY PHRASES BETTER CTRBE NUMBER ONE IN GOOGLE DECREASE SEE PEE SEE’S
  • 14. SALES VISIBILITY
  • 15. 15 when do you want to kick off? TIMING @bigalittlea
  • 16. tomorrow!
  • 17. i'll take whatever
  • 18. PURSUIT DATE LOVE @bigalittlea TRUST TIME TARGETS SHARE SPRAWL SPEAK
  • 19. what are you paying us for? SHARE @bigalittlea
  • 20. SHARE
  • 21. answer business questions
  • 22. keep track just in case
  • 23. SPEAK @jaibee
  • 24. WISDOM OF CROWDS
  • 25. please pardon misspellings sent from a mobile device
  • 26. check-in calendar
  • 27. 27 what challenges face the rest of the company? SPRAWL @bigalittlea
  • 28. what do customers ask for? simpsons.wikia.com
  • 29. what are your growth goals? simpsons.wikia.net
  • 30. what’s the future of the company? jrj-socrates.com
  • 31. 31IMPROVED WORK SPRAWL EXTENDED FAMILY rugrats.wikia.com
  • 32. PURSUIT DATE LOVE @bigalittlea TRUST TIMING TARGET SHARE SPRAWL SPEAK REVEAL REFRESH REVOLUTIONIZE
  • 33. keep things fresh
  • 34. “another agency called us and offered an audit. what should we do?” REVEAL @bigalittlea
  • 35. @nick_vigg @lokiducks
  • 36. seer.is/ppcaudits
  • 37. what opportunities can you find? REVEAL @bigalittlea
  • 38. “we’re giving you a new account team” REFRESH @bigalittlea
  • 39. NO. WHY? I HATE YOU.
  • 40. we’re shuffling things around and think we have a great fit for your account. is it okay if we shift your team? REFRESH @bigalittlea
  • 41. set expectations with a clear plan
  • 42. 42 what else can we do? REVOLUTIONIZE @bigalittlea
  • 43. break out of your shell elimmc.deviantart.com/
  • 44. 44 REVOLUTIONIZE 75% now 15% new 10% next
  • 45. 45 REVOLUTIONIZE now
  • 46. 46 meat and potatoes REVOLUTIONIZE
  • 47. 47 REVOLUTIONIZE new
  • 48. 48 new versions of the old REVOLUTIONIZE
  • 49. 49 REVOLUTIONIZE next
  • 50. 50 OOOOH SHINY!!! REVOLUTIONIZE
  • 51. PURSUIT DATE LOVE @bigalittlea TRUST TIMING TARGET SHARE SPRAWL SPEAK REVEAL REFRESH REVOLUTIONIZE
  • 52. you may just meet your dream client peanuts.wikia.com/
  • 53. seer.is/herocareer