Facebook Connect
1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

Why facebook?
• According to comScore, Facebook drew more than 200 million
unique visitors in December of 2008 compared to MySpace's
roughly 115 million.
• Just six months ago received around 100 million visitors.

What is Facebook Connect?
• The next evolution of Facebook Platform
• It enables the integration of the Facebook Platform
into your own site, allowing your users to:
– Seamlessly \"connect\" their Facebook account and
information with your site
– Connect and find their friends who also use your site
– Share information and actions on your site with their
friends on Facebook through their profile pages &
newsfeeds

How does it work?

What does it bring to my site?
• Identity: Seamlessly connect the user's Facebook account and
information with your site.
• Friends: Bring a user's Facebook friends into your site. You can
even link friends that have existing accounts.
• Discovery: Publish information back into their friends' News
Feeds on Facebook.
• Privacy: Bring dynamic privacy to your site using XFBML.
• Reliability: The full power and flexibility of Facebook
Platform.

Trusted Authentication
• Users can connect their Facebook
account with any partner Web site
using their simplified and trusted
authentication.
• Whether at login, or anywhere else a
developer would like to add social
context, the user can authenticate and
connect their account in a trusted
environment.
• The user will have total control of the
permissions granted.

Real Identity
• Facebook users represent themselves with their real names
and real identities. With Facebook Connect, users can bring
their real identity information with them wherever they go on
the Web, including: basic profile information, profile picture,
name, friends, photos, events, groups, and more.

Friend Linking
• People count on Facebook to stay
connected to their friends and family.
• With Facebook Connect, they can
take their friends with them
wherever they go on the Web.
• Developers can add rich social
context to their sites.
• Developers even can dynamically
show which of their Facebook friends
already have accounts on their sites.

Dynamic Privacy
• As a user moves around the open Web, their privacy settings will follow
them, ensuring that users' information and privacy rules are always up to
date. For example, if a user changes their profile picture, or removes a
friend connection, this will be automatically updated in the external site.
And the users can control who can see what pieces of their information -
the same rules that they set on Facebook can be applied through your site
too using our dynamic privacy controls.

Social Distribution
• As a user moves around the open Web, they discover
interesting content, share information about themselves, and
engage in a lot of experiences. With Facebook Connect, users
can easily share and distribute this information and actions to
their friends via Facebook Feed, requests, and notifications.

Websites Using Facebook Connect
• San Francisco Chronicle
• TechCrunch
• CNET
• RedBull.com
• CNN
• Gawker Media
• CBS – The Insider
• Citysearch

FACEBOOK CONNECT: CNN

CNN
• With the success of CNN's Inauguration Facebook integration,
companies, properties and brands should be asking how they
can put Facebook Connect to work for themselves and their
marketing
programs.

CNN
• 600,000 status updates posted through the CNN.com Live Facebook feed
• Facebook averaged 4,000 status updates per minute during the broadcast
• 8,500 status updates were posted during the first minute of Obama’s
speech
• “Millions” of people logged into Facebook during the broadcast
• Over 18.8 million individuals viewed the speech and recorded 1.3 million
status updates during the speech.
• Obama’s Facebook fan page now has over 4 million fans and over
5,000,000 wall posts.

Why Should I Use Facebook Connect?
• One-click Login: Allow users to log in with their Facebook identity and
allow your site to access their Facebook profile information.
• Increased engagement: Leverage users' personal interests to show more
relevant information and surface personalized content from friends such
as reviews or comments.
• New forms of distribution: Users can share content and actions taken on
your site with friends back on Facebook through feed, invites, and other
social communication channels on Facebook.
• Access to Facebook Platform: Use the same APIs that have allowed more
than 670,000 developers to build more than 52,000 engaging applications
for Facebook users since May 2007.

Where do I begin?
• Getting Started Guide:
– http://wiki.developers.facebook.com/index.php/Trying_Ou
t_Facebook_Connect
• Facebook Connect Policies:
– http://wiki.developers.facebook.com/index.php/Facebook
_Connect_Policies

Facebook Connect Resources
• Facebook Connect: Developers Central
– http://developers.facebook.com/connect.php
• Websites using Facebook Connect sorted by active
monthly users
– http://www.allfacebook.com/facebook-connect-sites/
• Facebook Connect Live Sites
– http://wiki.developers.facebook.com/index.php/Facebook
_Connect_Live_Sites

Thanks!
Presentation brought to you by:
Greg Cargill
greg@bigmethod.com
(310) 482-3750
1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com