Socializing Your Site With Facebook Connect

Facebook Connect 1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

Why facebook? • According to comScore, Facebook drew more than 200 million unique visitors in December of 2008 compared to MySpace's roughly 115 million. • Just six months ago received around 100 million visitors.

What is Facebook Connect? • The next evolution of Facebook Platform • It enables the integration of the Facebook Platform into your own site, allowing your users to: – Seamlessly quot;connectquot; their Facebook account and information with your site – Connect and find their friends who also use your site – Share information and actions on your site with their friends on Facebook through their profile pages & newsfeeds

How does it work?

What does it bring to my site? • Identity: Seamlessly connect the user's Facebook account and information with your site. • Friends: Bring a user's Facebook friends into your site. You can even link friends that have existing accounts. • Discovery: Publish information back into their friends' News Feeds on Facebook. • Privacy: Bring dynamic privacy to your site using XFBML. • Reliability: The full power and flexibility of Facebook Platform.

Trusted Authentication • Users can connect their Facebook account with any partner Web site using their simplified and trusted authentication. • Whether at login, or anywhere else a developer would like to add social context, the user can authenticate and connect their account in a trusted environment. • The user will have total control of the permissions granted.

Real Identity • Facebook users represent themselves with their real names and real identities. With Facebook Connect, users can bring their real identity information with them wherever they go on the Web, including: basic profile information, profile picture, name, friends, photos, events, groups, and more.

Friend Linking • People count on Facebook to stay connected to their friends and family. • With Facebook Connect, they can take their friends with them wherever they go on the Web. • Developers can add rich social context to their sites. • Developers even can dynamically show which of their Facebook friends already have accounts on their sites.

Dynamic Privacy • As a user moves around the open Web, their privacy settings will follow them, ensuring that users' information and privacy rules are always up to date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external site. And the users can control who can see what pieces of their information - the same rules that they set on Facebook can be applied through your site too using our dynamic privacy controls.

Social Distribution • As a user moves around the open Web, they discover interesting content, share information about themselves, and engage in a lot of experiences. With Facebook Connect, users can easily share and distribute this information and actions to their friends via Facebook Feed, requests, and notifications.

Websites Using Facebook Connect • San Francisco Chronicle • TechCrunch • CNET • RedBull.com • CNN • Gawker Media • CBS – The Insider • Citysearch

FACEBOOK CONNECT: CNN

CNN • With the success of CNN's Inauguration Facebook integration, companies, properties and brands should be asking how they can put Facebook Connect to work for themselves and their marketing programs.

CNN • 600,000 status updates posted through the CNN.com Live Facebook feed • Facebook averaged 4,000 status updates per minute during the broadcast • 8,500 status updates were posted during the first minute of Obama’s speech • “Millions” of people logged into Facebook during the broadcast • Over 18.8 million individuals viewed the speech and recorded 1.3 million status updates during the speech. • Obama’s Facebook fan page now has over 4 million fans and over 5,000,000 wall posts.

Why Should I Use Facebook Connect? • One-click Login: Allow users to log in with their Facebook identity and allow your site to access their Facebook profile information. • Increased engagement: Leverage users' personal interests to show more relevant information and surface personalized content from friends such as reviews or comments. • New forms of distribution: Users can share content and actions taken on your site with friends back on Facebook through feed, invites, and other social communication channels on Facebook. • Access to Facebook Platform: Use the same APIs that have allowed more than 670,000 developers to build more than 52,000 engaging applications for Facebook users since May 2007.

Where do I begin? • Getting Started Guide: – http://wiki.developers.facebook.com/index.php/Trying_Ou t_Facebook_Connect • Facebook Connect Policies: – http://wiki.developers.facebook.com/index.php/Facebook _Connect_Policies

Facebook Connect Resources • Facebook Connect: Developers Central – http://developers.facebook.com/connect.php • Websites using Facebook Connect sorted by active monthly users – http://www.allfacebook.com/facebook-connect-sites/ • Facebook Connect Live Sites – http://wiki.developers.facebook.com/index.php/Facebook _Connect_Live_Sites

Thanks! Presentation brought to you by: Greg Cargill greg@bigmethod.com (310) 482-3750 1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

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Socializing Your Site With Facebook Connect

by bigMETHOD on Feb 02, 2009

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Socializing Your Site With Facebook Connect — Presentation Transcript