Monica Xxxx, Sastry Xxxx, Ruth Xxxx, Mary Xxxx, Christopher Xxxx. February 24, 2009 Management Information Systems Dr. Xxxx, XXX-XXXXX

Internet or mobile-based social spaces where people can connect, communicate, create and share content with others. 1 All logos are registered trademarks

Internet or mobile-based social spaces

where people can connect,

communicate,

create and share content

with others. 1

All logos are registered trademarks

Social Networks - Types Profile Centered on information about members All logos are registered trademarks Virtual On-line, virtual interaction Content Centered around specific content

Profile

Centered on information about members

All logos are registered trademarks

Virtual

On-line, virtual interaction

Content

Centered around specific content

Social Networks – Statistics 2 ftom Joshua Levine, Business Gets Social: Corporate Usage of Web 2.0 Explodes, January 08, 2008

ftom Joshua Levine, Business Gets Social:

Corporate Usage of Web 2.0 Explodes,

January 08, 2008

Social Networks - Function Common elements include: Member profile Ability to add members to contact list Supported interaction between members Must join the “network” Members share a common interest

Common elements include:

Member profile

Ability to add members to contact list

Supported interaction between members

Must join the “network”

Members share a common interest

Social Networks - Function Business opportunities include : Target marketing Focused customer service Improved employee communication channels and productivity May be used for screening candidates for employment

Business opportunities include :

Target marketing

Focused customer service

Improved employee communication channels and productivity

May be used for screening candidates for employment

Facebook - Infrastructure Founded in February 2004 A social utility that helps people communicate more efficiently with their friends, family and coworkers Digital mapping of a person’s social connections Utilizes technologies that facilitate the sharing of information No cost to sign up and people can interact with those they know and trust

Founded in February 2004

A social utility that helps people communicate more efficiently with their friends, family and coworkers

Digital mapping of a person’s social connections

Utilizes technologies that facilitate the sharing of information

No cost to sign up and people can interact with those they know and trust

Facebook - Functionality Core site functions include “Profile,” “Friends,” “Networks” and “Inbox” Includes standard tools such as “Photos,” “Notes,” “Groups,” “Events” and “Posted items” You can create an application, or upload an application created by another Facebook member

Core site functions include “Profile,” “Friends,” “Networks” and “Inbox”

Includes standard tools such as “Photos,” “Notes,” “Groups,” “Events” and “Posted items”

You can create an application, or upload an application created by another Facebook member

Facebook - Design Technology Uses the scripting language PHP to build dynamic pages One of the largest MySQL installations using multi-language RPC framework Easily connects multiple subsystems written in any language, running on any platform It is the largest global user of the open-source caching system memcached

Uses the scripting language PHP to build dynamic pages

One of the largest MySQL installations using multi-language RPC framework

Easily connects multiple subsystems written in any language, running on any platform

It is the largest global user of the open-source caching system memcached

Facebook - Interface Design Offers a development platform enabling companies the chance to deeply integrate with its website ( www.facebook.com ) and access millions of users Top priority is privacy, giving users the tools to control the flow of their information

Offers a development platform enabling companies the chance to deeply integrate with its website ( www.facebook.com ) and access millions of users

Top priority is privacy, giving users the tools to control the flow of their information

Social Networks - Sample The Humane Society, the nation’s largest animal protection organization The Human Society uses YouTube, Facebook and MySpace to post updates, blogs and videos As part of its Facebook page Visitors learn about activities through video and blog posts As part of its MySpace page visitors Donate using a widget Sign a petition to end the slaughter of horses Read about the recall of pet food on its blog

The Humane Society, the nation’s largest animal protection organization

The Human Society uses YouTube, Facebook and MySpace to post updates, blogs and videos

As part of its Facebook page

Visitors learn about activities through video and blog posts

As part of its MySpace page visitors

Donate using a widget

Sign a petition to end the slaughter of horses

Read about the recall of pet food on its blog

Social Networks - Strengths Build a strong community of customers/supporters and employees Market feedback/data collected by Facebook Targeted advertising Can create a business profile and special promotions Test market new products or ideas

Build a strong community of customers/supporters and employees

Market feedback/data collected by Facebook

Targeted advertising

Can create a business profile and special promotions

Test market new products or ideas

Social Networks - Strengths Customer service Provide support forum for customers Post how-to videos for customers/users Can use multiple mediums to promote brand awareness Facebook, MySpace and YouTube are among the top ten most-trafficked sites in the world and in the top five in the US with 90 million active users sited for Facebook 3

Customer service

Provide support forum for customers

Post how-to videos for customers/users

Can use multiple mediums to promote brand awareness

Facebook, MySpace and YouTube are among the top ten most-trafficked sites in the world and in the top five in the US with 90 million active users sited for Facebook 3

Social Networks - Weaknesses Sites are uncensored/open forum Security Competitors malicious activity Dedicated resources of time and money Uncertain future

Sites are uncensored/open forum

Security

Competitors malicious activity

Dedicated resources of time and money

Uncertain future

Recommendation Define clear strategies and objectives Measure and understand results Research and test the waters first Monitor site Gain a real understanding of the medium Use tools such as Google Analytics or StatCounter to track traffic volume Face to face is still more productive for internal business communication

Define clear strategies and objectives

Measure and understand results

Research and test the waters first

Monitor site

Gain a real understanding of the medium

Use tools such as Google Analytics or StatCounter to track traffic volume

Face to face is still more productive for internal business communication

Thank You - Questions Footnotes 1. What are Social Networking Services, retrieved from http://fraser.typepad.com/socialtech/files/social-networking-overview.pdf . 2. Social network statistics retrieved from http://www.changewave.com/freecontent/viewalliance.html?source=/freecontent/2008/01/alliance-010808-Business_Gets_Social.html#top 3. Social network usage retrieved from Facebook fact sheet and http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none

Footnotes

1. What are Social Networking Services, retrieved from http://fraser.typepad.com/socialtech/files/social-networking-overview.pdf .

2. Social network statistics retrieved from http://www.changewave.com/freecontent/viewalliance.html?source=/freecontent/2008/01/alliance-010808-Business_Gets_Social.html#top

3. Social network usage retrieved from Facebook fact sheet and http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none