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Monica Xxxx, Sastry Xxxx, Ruth Xxxx,       Mary Xxxx, Christopher Xxxx.                February 24, 2009  Management Infor...
Internet or mobile-based social spaces            where people can connect,                       communicate,            ...
Social Networks - TypesProfile                               Virtual   Centered on information              On-line, v...
Social Networks – Statistics                2ftom Joshua Levine, Business Gets Social:   Corporate Usage of Web 2.0 Explod...
Social Networks - Function Common elements include:  Member profile  Ability to add members to contact list  Supported...
Social Networks - FunctionBusiness opportunities include :   Target marketing   Focused customer service   Improved em...
Facebook - InfrastructureFounded in February 2004 A social utility that helps people communicate more efficiently with t...
Facebook - FunctionalityCore site functions include “Profile,” “Friends,” “Networks”  and “Inbox”Includes standard tools...
Facebook - Design TechnologyUses the scripting language PHP to build dynamic pagesOne of the largest MySQL installations...
Facebook - Interface DesignOffers a development platform enabling companies the  chance to deeply integrate with its webs...
Social Networks - SampleThe Humane Society, the nation’s largest animal protection  organization   The Humane Society us...
Social Networks - StrengthsBuild a strong community of customers/supporters and  employeesMarket feedback/data collected...
Social Networks - StrengthsCustomer service  Provide support forum for customers  Post how-to videos for customers/user...
Social Networks - WeaknessesSites are uncensored/open forumSecurityCompetitors malicious activityDedicated resources o...
RecommendationDefine clear strategies and objectives   Measure and understand resultsResearch and test the waters first...
Thank You - QuestionsFootnotes1. What are Social Networking Services, retrieved from   http://fraser.typepad.com/socialtec...
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Future or Fad: Social Networks for Business Applications

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Survey of the social networks with strengths and weaknesses for business application. 2/09

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Transcript of "Future or Fad: Social Networks for Business Applications"

  1. 1. Monica Xxxx, Sastry Xxxx, Ruth Xxxx, Mary Xxxx, Christopher Xxxx. February 24, 2009 Management Information Systems Dr. Xxxx, XXX-XXXXX
  2. 2. Internet or mobile-based social spaces where people can connect, communicate, create and share content with others. 1
  3. 3. Social Networks - TypesProfile Virtual Centered on information On-line, virtual interaction about members    Content Centered around specific content  All logos are registered trademarks
  4. 4. Social Networks – Statistics 2ftom Joshua Levine, Business Gets Social: Corporate Usage of Web 2.0 Explodes, January 08, 2008
  5. 5. Social Networks - Function Common elements include: Member profile Ability to add members to contact list Supported interaction between members Must join the “network” Members share a common interest
  6. 6. Social Networks - FunctionBusiness opportunities include : Target marketing Focused customer service Improved employee communication channels and productivity May be used for screening candidates for employment
  7. 7. Facebook - InfrastructureFounded in February 2004 A social utility that helps people communicate more efficiently with their friends, family and coworkersDigital mapping of a person’s social connectionsUtilizes technologies that facilitate the sharing of informationNo cost to sign up and people can interact with those they know and trust
  8. 8. Facebook - FunctionalityCore site functions include “Profile,” “Friends,” “Networks” and “Inbox”Includes standard tools such as “Photos,” “Notes,” “Groups,” “Events” and “Posted items”You can create an application, or upload an application created by another Facebook member
  9. 9. Facebook - Design TechnologyUses the scripting language PHP to build dynamic pagesOne of the largest MySQL installations using multi-language RPC frameworkEasily connects multiple subsystems written in any language, running on any platformIt is the largest global user of the open-source caching system memcached
  10. 10. Facebook - Interface DesignOffers a development platform enabling companies the chance to deeply integrate with its website (www.facebook.com) and access millions of usersTop priority is privacy, giving users the tools to control the flow of their information
  11. 11. Social Networks - SampleThe Humane Society, the nation’s largest animal protection organization The Humane Society uses YouTube, Facebook and MySpace to post updates, blogs and videos As part of its Facebook page  Visitors learn about activities through video and blog posts As part of its MySpace page visitors  Donate using a widget  Sign a petition to end the slaughter of horses  Read about the recall of pet food on its blog
  12. 12. Social Networks - StrengthsBuild a strong community of customers/supporters and employeesMarket feedback/data collected by Facebook Targeted advertisingCan create a business profile and special promotionsTest market new products or ideas
  13. 13. Social Networks - StrengthsCustomer service Provide support forum for customers Post how-to videos for customers/usersCan use multiple mediums to promote brand awarenessFacebook, MySpace and YouTube are among the top ten most- trafficked sites in the world and in the top five in the US with 90 million active users sited for Facebook3
  14. 14. Social Networks - WeaknessesSites are uncensored/open forumSecurityCompetitors malicious activityDedicated resources of time and moneyUncertain future
  15. 15. RecommendationDefine clear strategies and objectives Measure and understand resultsResearch and test the waters firstMonitor siteGain a real understanding of the mediumUse tools such as Google Analytics or StatCounter to track traffic volumeFace to face is still more productive for internal business communication
  16. 16. Thank You - QuestionsFootnotes1. What are Social Networking Services, retrieved from http://fraser.typepad.com/socialtech/files/social-networking-overview.pdf.2. Social network statistics J. Levine (1/8/2008) retrieved from http://seekingalpha.com/article/59369-business-gets-social-corporate- web-2-0-usage-is-booming3. Social network usage retrieved from Facebook fact sheet and http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none

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