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18245513 videocon-television-
18245513 videocon-television-
18245513 videocon-television-
18245513 videocon-television-
18245513 videocon-television-
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18245513 videocon-television-

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  • 1. INTRODUCITON: Every business organization that comes into contact with the customer develops a perception in the mind of the customer. Today, in this competitive world every organization needs to know the perception in the mind of the customers. In order to gain mind share or heart share of customers along with the market share is the main lookout for the organizations. Especially in consumer electronics sector, where the products are more or less same, the only way to leave positive impact on customer’s mind and to gain competitive advantage is providing best possible services to the customers. Introduction part of this report is classified into two different sections. 1. Problem Statement The principle cause behind this project is to know that to what level customers are enjoying and aware of videocon TV offered by the company and what further improvement can be done in future in this area so as to get brand awareness. 2. Objective     To have an overview of videocon. To know the reputation of videocon T.V. in the market. How the consumer preference towards the brand videocon. The main objective how to increase the reputation of videocon brand in the market.  To understand its competitors in business.   How videocon will create a good image in the market. To understand the 4 Ps used by the videocon in business RAMAIAH
 INSTITUTE
 OF
 MANAGEMENT
 STUDIES
 1
  • 2. CHAPTER-1 STUDY OF THE INDUSTRY RAMAIAH
 INSTITUTE
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 MANAGEMENT
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  • 3. INDUSTRYSCENARIO Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo,Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market. Consumer durables are the products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once. Consumer durables Sector can be classified as follows: 1. Consumer Electronics includes VCD/DVD,home theatre,music players, color televisions (CTVs), cameras, camcorders, portable audio, Hi-Fi, etc. 2. White Goods include dishwashers, air conditioners, water heaters,washing machines, refrigerators, vacuum cleaners,kitchen appliances, non-kitchen appliances, microwaves, built-in appliances, tumble dryer, personal care products, etc. 3. Moulded Luggage includes plastics. 4. Clocks and Watches 5. Mobile Phones RAMAIAH
 INSTITUTE
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 MANAGEMENT
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  • 4. ABOUT CONSUMER ELECTRONICS INDUSTRY 1.History of consuemr Electronics in India The Electronics Industry in India took off around 1965 with an orientation towards space and defense technologies. This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, Black & White TV, Calculators and other audio products. Colour Televisions soon followed. In 1982-a significant year in the history of television in India – the government allowed thousand of Colour TV sets to be imported into the country to coincide with the broadcast of Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone Exchanges, which were succeeded by Digital Exchanges in 1988. The period between 1984 and 1990 was the golden period for electronics during while the industry witnessed continuous and rapid growth. From 1991 onwards, there was first an economic crises triggered by the Gulf War, which was followed by political and economic uncertainties within the country. Pressure on the electronics industry remained though growth and developments have continued with digitalization in all sectors and more recently the trend towards convergence of technologies. In recent years the electronic industry is growing at a brisk pace. It is currently worth $ 10 Billion but according to estimates, has the potential to reach $ 40 billion by 2010. The largest segment is the consumer electronics segment. While is largest export segment is the consumer electronics segment. While is largest export segment is of components. RAMAIAH
 INSTITUTE
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 MANAGEMENT
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  • 5. The breakup of production in various segments the industry is shown be low: 1950s Radios -imported & Sold Late 1960s B&W TV Transmission started 1970s Manufacturing of B/W TV started 1982 Colour TV Transmission, Manufacturing of CTV started 1992 Economic Liberalization Process initiated 1993-94 Dismantling of controls such as licences, Ban on use of Foreign Brand Names etc. 1994-95 Entry of MNCs – Panasonic, Sony, LG, Samsung etc. Lowering of Import duties. Cable TV Started. 1995 Till Date Entry of Many MNCs & Rapid Growth, Continuous Lowering of Import Duties 2001 Non tariff Barriers on Imports removed. 2004 Free Trade Agreement (FTA) with Thailand implemented,Resulting in reduction of import duties to 0% on Colour Television sets, Colour Picture Tubes, Refrigerators and Air Conditioners, thus more competition. 2005 DTH Services Started 2007 Entry of Organised Retail 2008 FTAs with other countries & FDI in retail likely. RAMAIAH
 INSTITUTE
 OF
 MANAGEMENT
 STUDIES
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