SLA New Mediapresentation

Web 2.0 for Special and Small Libraries
Heidi Gustad, SLA@WSU Secretary
http://www.bookmobilize.wordpress.com
Lisa M. Rabey, PLG-WSU Vice President
http://biblyotheke.net / http://slideshare.net/biblyotheke

About Heidi, Social Media
Personal use since 2001
High school freshman
Xanga (similar to LiveJournal)
Discussion forums
YouTube
College freshman
Facebook & MySpace
Using social media in marketing for three years
East Lansing Film Festival
Facebook, MySpace, Flickr, elff.com
WKAR
Facebook, YouTube, Flickr, Twitter, PBWiki, wkar.org
Capital Area District Library
Facebook, YouTube, Flickr, Twitter, eVanced, WordPress

I. What can new media do for you and your institution?
Keep your job safe!

Becoming a Social Medialite
Takes some learning
Enhances your skill set
Adds value to your department
Engages demographics
Enhance tried & true
Add NEW ones
Most important demo: your boss
It’s fun! 

II. The New Social Medialite’s Toolkit
Overview of uses for big social media sites

The New Social Medialite’s Toolkit| Facebook
Fan page
Import a blog
Manage Events
Post
Photos
Links
Interesting or relevant articles

The New Social Medialite’s Toolkit| Twitter
Makes you visible to your boss
Promote programs
Link to other social media efforts
Cross-posting

The New Social Medialite’s Toolkit| LinkedIn
Maintain professional connections
Useful when working with other institutions on projects
Professionally keep in touch

Depends on your institution and personal skill set
Institution/dept. tours
Program promotion
Department promotion
The New Social Medialite’s Toolkit| YouTube & Podcasts

The New Social Medialite’s Toolkit| Wikis, Intranet
Keep track of new media protocols
Brainstorm ideas
Remember/share passwords
Esp. useful if multiple admins on your team

III. Developing a Social Media Workflow & Policy
The biggest thing to learn as a new social medialite

What Are You Scared of?
If you're pioneering social media efforts for your institution, you or your superiors might be scared that “bad” or “incorrect” information could leak through.

The Biggest Secret to New Media:Make Mistakes!
Try to make at least 3 big mistakes over the course of the next 6 months.
Trust yourself, trust your staff
People care about keeping their jobs
People will forgive your typos
You can always delete or make edits to posts
With a goal like this in mind, what’s there to fear?

Scott RosenbergSalon.com, “Say Everything” author
"Our Web-enabled ability to publish anything and everything without asking for permission has opened all sorts of possibilities."

David WinerScripting News, HotWired, Blogging Pioneer
"I think that's where creativity comes from, the fact that you're not always second-guessing yourself. When you put brakes on, you've really lost a lot.

How do I convince Co-workers to Develop Content?
You can’t do this all alone
That’s why it’s called participatory technology
Lead by example
Work one-on-one to develop a manageable schedule, based on
Their enthusiasm
Your needs
Communication is HUGE

PostingIf nothing else, be consistent.
Develop a posting schedule, and stick to it
Even if you’re all by yourself, you can at least post once every other week.

V. Introduction: Lisa Rabey

About Me & Social Media
Timeline
Then: Web 1.0
Internet Relay Chat (1995)
HTML 1.0 | Mosaic/Netscape
First website, Geocities
Email lists/discussion groups
Online journal since 1996
Now: Social Media/Web 2.0
Tentative Thesis on Social Media in Pop Culture (2007)
Research on Social Media in the library
Consultant to archives and businesses
One-on-one instruction

A Twitter story.

A Venn Diagram on Social Networking.

APA Now allows Twitter/Facebook citations

Social Networking Easily Explained
Social networking is about connecting people with similar interests on a much larger scale.
AND
It is about conversations.
*Yes, it is that simple.

Why Social networking Works
For the people by the people. (Tagging, sharing, retweeting, commenting.)
People sell to people.
Creation of mashups between technologies (i.e. FlickrSudoku).
The ability to publish to multiple networking sites with one button (Flickr->Twitter -> Facebook. Blog->Twitter.).
It’s fun. 

Generation Content: Brand Identity.
The division across generations has become blurred as web users become the ubiquitous “Generation C.”
What does this mean?
People create content, the content gets tagged, shared, commented on.
The content can then become viral, as popularity spreads.
This spurs the originator to continue to create additional content for the cycle to begin again.
Therefore, if Sally likes Bob’s work, she’ll look for him on other sites to follow or friend him.
Bottom line: Make sure whatever “brand” you are, you are the same across all networks for transparency and continuity, regardless if personal or business.

*Don’t Panic!

OMG – WTF?!?
It seems overwhelming, but it doesn’t have to be.
Learning how to use the technology is like learning a new language: Immersion and starting slow. Not mutually exclusive!
Try it out: Personal before business.
Also – only use one or two technologies. Blog and Twitter, Twitter or Facebook, then expand as needed.
Keep the content relevant but personable.
All it takes is one person passionate about the technology to make it work.
Don’t feel guilty about logging into social networking sites when at work – it can be used professionally!

Don’t believe the (marketing) hype:
There is no such thing as a “certified” social media consultant/mediaist/whatever.
The field is far too new.
There are no agreed upon standards.
ANYONE can be an expert, which means you can be too!
Lots of organizations, reputable and not so reputable, are charging to learn how to use the services.
All social networking sites and tools are FREE.
One can learn on their own at their own pace.
Determine value of paid workshop/class on what it will give you above and beyond what you can learn on your own.

Social Medialite Checklist: What you should know how to do
TECHNICAL:
How to install and administer a blog.
How to create/edit/publish in variety of media formats.
Active, personally or professionally, on several social networking sites.
Learn to administer a WYSIGYG-editable wiki.
Have a working knowledge of HTML, CSS, XML and other technologies.
Have a working knowledge of Photoshop, Gimp, Illustrator and other image manipulation programs.

Social Medialite Checklist: What you should know how to do
Administrative:
Understand each major social media site's biggest audience/user base.
Understand the value of RSS.
Develop a functional understanding of copyright law & intellectual property.
Email newsletters - learn to integrate with social media efforts.
Learn how to be a good communicator and use that skill to train others.
Actively keep up-to-date on the technologies by reading blogs, websites, journals and books.

Social Networking Sites and tools
Twitter: http://twitter.com
Flickr: http://flickr.com
Facebook: http://facebook.com
LinkedIn: http://linkedin.com
WordPress: http://wordpress.org
Blogger: http://blogger.com
FriendFeed (Lifestream): http://friendfeed.com
Brizzly (Lifestream (in beta)): http://brizzly.com
Digg (Website discovery): http://digg.com
Google (RSS) Reader: http://reader.google.com
BrightKite (Social location networking): http://brightkite.com
Tumblr (Lifestream/Blogging): http://tumblr.com
GIMP (Open Source photo manipulation tool): http://www.gimp.org/
NameChk (checks social networking sites for user ids): http://namechk.com
SlideShare (social presentations) : http://slideshare.net
FriendorFollow (Checks to see who is following you and who you’re not following: http://friendorfollow.com
TwitPic: (Upload pictures to Twitter): http://twitpic.com
De.licio.us (Social bookmarking): http://delicoius.com
Ning (Create your own social community): http://ning.com
YouTube: http://youtube.com
FourSquare (social location networking): http://foursquare.com
Loopt (Social location networking): http://loopt.com

V. Reading List and Literature

Recommended Titles
Listen up! : podcasting for schools and libraries / Linda W. Braun.
Library 2.0 : a guide to participatory library service / Michael E. Casey, Laura C. Savastinuk.
Library 2.0 and beyond : innovative technologies and tomorrow's user / edited by Nancy Courtney ; foreword by Steven J Bell.
Social software in libraries : building collaboration, communication, and community online / Meredith G. Farkas.
Web-based instruction : a guide for libraries / Susan Sharpless Smith.
Say everything : how blogging began, what it's becoming, and why it matters / Scott Rosenberg.
The digital handshake : seven proven strategies to grow your business using social media / by Paul Chaney.

Literature
David Armano, “Six Social Media Trends for 2010” : http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html
danah boyd, "Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life" : http://www.danah.org/papers/Etech2007.html
danah boyd, “"Do you See What I See?: Visibility of Practices through Social Media" : http://www.danah.org/papers/talks/2009/SupernovaLeWeb.html
“How To Explain RSS The Oprah Way”: http://www.backinskinnyjeans.com/2006/09/how_to_explain_.html
Internet Archivist : http://lib.byu.edu/sites/interactivearchivist/
Pew Internet & American Life: http://www.pewinternet.org/
Tim O’Reilly, “What is Web 2.0?” : http://oreilly.com/lpt/a/6228
Tim O’Reilly, “Web 2.0 Five Years On” : http://www.web2summit.com/web2009/public/schedule/detail/10194
What The F**K Is Social Media? *One Year Later : http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

SLA New Mediapresentation

by Lisa Rabey on Dec 11, 2009

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