Social networking nhlta may 2011 ppt
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  • Social networking has fallen in my lap because of the technology element. These workshops last 3-5 hours each. For this reason, in today’s presentation I won’t be covering specific steps. This is an overview. As trustees, I hope you promote these workshops to the librarians.
  • Your real life social network includes people in your family, neighborhood, coworkers, church. Your online social network comprises these same people. They are not typically strangers.
  • And why do libraries care about social networking?
  • Look at all of the way we typically publicize the library!
  • Social networking may not be relevant to many of your patrons, but it might reach a small segment of patrons for whom traditional publicity doesn’t reach. Setting up a social networking page for the library takes a fraction of the time as laying out a single page newsletter.
  • Dial-up, short staffed, overworked, funding, etc.
  • Don’t confuse community with your current library patrons. Does your community use computers, smart phones, iPads?
  • Why do companies like FB and Google host all of our stuff for FREE?
  • Professionals recommend putting real faces to your brand. Stay consistent - lends credibility to the sites

Social networking nhlta may 2011 ppt Presentation Transcript

  • 1.
    • Best Practices & Policies
    Social Networking
  • 2.
    • I’m not a social networking expert.
    • I’m not very social by nature. :-)
    • I teach a few dedicated workshops on blogging, Facebook, and Web 2.0 technologies.
  • 3. A Definition
    • Online Social Networking is a community of people sharing their thoughts, photos, and interests online.
  • 4. Marketing
    • Plain and simple
    Our Library Rocks!
  • 5.
    • Hang posters
    • Mail paper newsletters
    • Submit newspaper articles
    • Hand out bookmarks
    • Pass out magnets
    • Hand out flyers about events
    • Issue library cards
    • Create Websites
    • Start Friends groups
    • Visit community organizations
    • Rely on word of mouth
    • We do a lot of advertising!
    How do libraries traditionally publicize?
  • 6. Does any one method work for everyone? No.
  • 7. The same will be true with digital publicity.
  • 8. What type of benefits to the library? Why join in?
  • 9.
    • It’s another (completely different) way to publicize the library...
    • It’s free...
    • It’s fast and pretty easy!
    Benefits for the library
  • 10. Understanding social networking
    • Social networking isn’t for everyone.
    • That’s ok!
    • But don’t let your personal feelings about social networking keep your library from taking advantage of these valuable marketing tools.
  • 11.
    • If someone offered your library free weekly ad space in a hand-delivered newsletter that would reach a modest percent of your users, would you turn it down?
    • Probably not.
    What a marketing tool!
  • 12. Why not join?
    • Social networking isn’t going to solve fundamental problems with the library. It’s only a marketing tool.
  • 13. Popular Services
  • 14. Facebook (Social Networks) (Social Networks)
    • Half-billion users
    • Half of whom log in on any given day
    • Offers specific pages for libraries
    • Notifications & statistics
    • Great marketing tool to reach people who log in every day or two
  • 15. Blogger (Blogging)
    • Part Website, part communication tool
    • Offers more permanency than Twitter or FB or a traditional Website
    • Great for archiving and retrieving previously posted information
    • Allows people to subscribe by RSS or receive updates via email
  • 16. Twitter (Microblogging)
    • Smaller user base
    • Attracts mobile users
    • Attracts more frequent users
    • Higher maintenance
    • But allows for easy, informal communication
    • Don’t create a Twitter account and expect to rarely update it
  • 17. MailChimp (Email Newsletters) (Email Newsletters)
    • Free
    • Low frequently
    • Emailed to patrons
  • 18. Flickr (Photo Sharing)
    • Host photos online
    • Current photos
    • Historical photos (archive, digital library)
    • Visual interest
    • Increase traffic
  • 19.
    • Finding the right tool for your audience matters
      • Age matters (but not as much as you’d think!)
      • Personality matters
    • Your community matters
    • Availability of Internet service really matters
    • Physical technology matters
    • Who are you NOT reaching with traditional publicity?
  • 20.
    • Tell me again.
    • Why should libraries care?
  • 21. Sharing is big business
    • Facebook’s estimated profit: $1,000,000,000.00.
    • ...from selling ad space.
    • People are putting a lot of themselves out there.
    • And they are spending a LOT of time online.
  • 22. Sites most frequented
  • 23. Active Users 500 Million!
  • 24. Half of Facebook’s users log in on any given day.
  • 25.
    • Effectively using social networking
    Best Practices
  • 26.
    • Why do you want to join a social network?
    • Who are you trying to reach?
    • How will you engage your patrons?
    • Who will do the work?
    • How will you decide if the time is well-spent?
    Before you begin
  • 27.
    • Branding
  • 28. Fact: Librarians love statistics!
    • Good news!
    • Social networking sites are filled with stats.
  • 29.
    • (Free!)
    Detailed Statistics
  • 30. Tweetstats
    • How people are accessing the tweets.
  • 31. Facebook Insights
    • Check out Thursdays!
  • 32.
    • How is this quick and easy?
    Tell me again...
  • 33. It’s all about Web 2.0
    • Online social networking sites use powerful Web 2.0 technology.
    • In the world of Web 2.0, data you publish is free to travel from the original site to other accounts you manage.
  • 34. Publish it once, syndicate it to multiple sites.
  • 35. Twitter to Facebook
    • Notice the #fb hashtag?
  • 36. Facebook Badges
    • Your library’s Facebook updates can be easily added to your Website or blog with a badge.
    • The badge can be generated in just a few clicks from the Facebook page’s “edit page” settings.
  • 37. Policies
    • Have one. Or more.
    • Work off of your existing policies pertaining to acceptable behavior.
    • Consider your bulletin board policy for your Facebook public posting policy.
    • Credit: @Lichen NHLA Spring 2011 Conference
  • 38. Policy
    • Be human.
    • Don’t fake it.
    • Don’t promise what you can’t deliver.
    • Be nice.
    • Be honest.
    • Credit: @Leslie (Twitter NHLA 2011)
  • 39. Procedures
    • Don’t be boring. Balance information with entertainment and community.
    • This is too much for one person to do on their own.
    • Reevaluate after three to six months.
    • Credit: @Leslie NHLA Spring 2011 Conference
  • 40. Embrace the social life!
  • 41.
    • @Leslie : NHLA Spring 2011 Conference
    • @Lichen : NHLA Spring 2011 Conference