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Social Networking
      In a Snap!
A Definition


• Online Social Networking is a
  community of people sharing their
  thoughts, photos, and interests online.
• Online social networks can look a lot
  like your “real world” social network.

• Mine does!
My Social Network
Don’t get it?

• It’s ok not to understand why people
  appear to be living out their lives
  online.
• (Pst... I don’t th...
However...


• Don’t let your personal feelings hold
  back the library from taking advantage
  of the potential goodwill ...
Why join in?
• The benefits for your library:

 • It’s another (completely different)
   way to publicize the library...

 • It’s free.....
Monthly Users
 274                                               300000000


Million!
                                    ...
• Facebook boasts more than 100 million
  daily users.
• If someone offered your library free
  weekly ad space in a hand-delivered
  newsletter that would reach a modest
  perc...
Why not join?
 Let’s be honest here.
• Social networking will not solve every
  problem your library has...
Tell me again...
How is this quick and easy?
It’s all about Web 2.0

• Online social networking sites use
  powerful Web 2.0 technology.
• In the world of Web 2.0, dat...
• Publish it once, syndicate it to multiple
  sites.
Working Together
Looks who Flickrs!
Library of Congress
Looking for local inspiration?
Keene’s Digital Library
Manchester’s Photos
Advertising with Twitter
Connecting with Facebook
Let’s get started!
Simple Registration
Facebook
Sites

•   http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-
    while-myspace-languishes/

•   http://www.face...
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Social Networking in a Snap! NHLA 2009

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Social Networking in a snap presentation for NHLA 2009

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  • Welcome to social networking in a snap. Before I jump into online social networks, I want to quickly talk about social networks. In reality, this should be called, “Online Social Networking in a Snap” since, as librarians, we are already social networking pros, right? Let’s think for a minute about our own social networks. Each of us have throughout the years made friends from the people we went to school with, worked with, people in our communities, etc. This is our real-world social network. Now, just because someone is in our social network, doesn’t mean that we’re very close friends, sometimes they are simply acquaintances, but it doesn’t mean that they aren’t relevant to us.












  • It won’t be relevant to many of your patrons, but it might reach a small segment of patrons for whom traditional publicity doesn’t reach.
    Setting up a social networking page for the library takes a fraction of the time as laying out a single page newsletter.








  • Dial-up, short staffed, overworked, funding, etc.






























  • Transcript of "Social Networking in a Snap! NHLA 2009"

    1. 1. Social Networking In a Snap!
    2. 2. A Definition • Online Social Networking is a community of people sharing their thoughts, photos, and interests online.
    3. 3. • Online social networks can look a lot like your “real world” social network. • Mine does!
    4. 4. My Social Network
    5. 5. Don’t get it? • It’s ok not to understand why people appear to be living out their lives online. • (Pst... I don’t think most social networkers think that they are living some sort of virtual life!)
    6. 6. However... • Don’t let your personal feelings hold back the library from taking advantage of the potential goodwill and publicity social networks offer.
    7. 7. Why join in?
    8. 8. • The benefits for your library: • It’s another (completely different) way to publicize the library... • It’s free... • It’s fast and pretty easy!
    9. 9. Monthly Users 274 300000000 Million! 225000000 150000000 124 Million 75000000 0 Facebook Users MySpace Users
    10. 10. • Facebook boasts more than 100 million daily users.
    11. 11. • If someone offered your library free weekly ad space in a hand-delivered newsletter that would reach a modest percent of your users, would you turn it down? • Probably not.
    12. 12. Why not join? Let’s be honest here.
    13. 13. • Social networking will not solve every problem your library has...
    14. 14. Tell me again... How is this quick and easy?
    15. 15. It’s all about Web 2.0 • Online social networking sites use powerful Web 2.0 technology. • In the world of Web 2.0, data you publish is free to travel from the original site to other accounts you manage.
    16. 16. • Publish it once, syndicate it to multiple sites.
    17. 17. Working Together
    18. 18. Looks who Flickrs!
    19. 19. Library of Congress
    20. 20. Looking for local inspiration?
    21. 21. Keene’s Digital Library
    22. 22. Manchester’s Photos
    23. 23. Advertising with Twitter
    24. 24. Connecting with Facebook
    25. 25. Let’s get started!
    26. 26. Simple Registration
    27. 27. Facebook
    28. 28. Sites • http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks- while-myspace-languishes/ • http://www.facebook.com/press/info.php?statistics • http://www.flickr.com/photos/keenepubliclibrary • http://www.flickr.com/photos/manchesterlibrary/
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