ryer
                      Guy’s washer/d




Guy Kawasaki




  Guy’s TV

               1.
                    MAKE
    ...
A woman is often measured by           By where she is flat or straight
the things she cannot control.         or round. S...
2.
     MAKE            The mission of Wendy s is to
                     deliver superior quality products
     MANTRA   ...
• WENDY S                             • WENDY S
                    Healthy fast                       Healthy fast
      ...
2.0                         3.0
ICE




                            ICE
FACTORY                     FRIDGE




           ...
INTELLIGENT
                   COMPLETE




              Guy’s TV




ELEGANT




                              6
5.
     DON T       6.
                      LET
     WORRY            100 FLOWERS
     BE CRAPPY        BLOSSOM




     ...
8.
              CHURN           9.
                                   NICHE
              BABY, CHURN          THYSELF


...
Unique           Unique




         Value            Value




Unique           Unique




         Value            Valu...
Unique


                              10.
                                    FOLLOW
                                10  ...
11.
                                        DON T LET
                                        THE BOZOS GRIND
            ...
There is no reason why anyone      It s too far to drive, and I don t
would want a computer in their     see how it can be...
Guy Kawasaki




               13
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Guy kawasaki`s presentation at LG Event in Brazil

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Guy kawasaki`s presentation at LG Event in Brazil

  1. 1. ryer Guy’s washer/d Guy Kawasaki Guy’s TV 1. MAKE MEANING 1
  2. 2. A woman is often measured by By where she is flat or straight the things she cannot control. or round. She is measured by She is measured by the way her 36-24-36 and inches and ages and body curves or doesn t curve. numbers. By all the outside things that don t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie. 2
  3. 3. 2. MAKE The mission of Wendy s is to deliver superior quality products MANTRA and services for our customers and communities through leadership, innovation, and partnerships. • WENDY S • WENDY S Healthy fast Healthy fast food food • NIKE Authentic athletic performance 3
  4. 4. • WENDY S • WENDY S Healthy fast Healthy fast food food • NIKE • NIKE Authentic athletic Authentic performance athletic performance • FEDEX Peace of mind • FEDEX Peace of mind • EBAY Democratize commerce 1.0 ICE 3. JUMP TO THE NEXT HARVEST CURVE 4
  5. 5. 2.0 3.0 ICE ICE FACTORY FRIDGE 4. ROLL the DICE DEEP 5
  6. 6. INTELLIGENT COMPLETE Guy’s TV ELEGANT 6
  7. 7. 5. DON T 6. LET WORRY 100 FLOWERS BE CRAPPY BLOSSOM 7. POLARIZE PEOPLE 7
  8. 8. 8. CHURN 9. NICHE BABY, CHURN THYSELF Unique Unique Value Value 8
  9. 9. Unique Unique Value Value Unique Unique Value Value 9
  10. 10. Unique 10. FOLLOW 10 20 30 RULE Value 10 slides 20 min 10
  11. 11. 11. DON T LET THE BOZOS GRIND YOU DOWN 30 point font This is 20 points This is 14 points This is 12 points I think there is a world market This telephone has too many for maybe five computers. shortcomings to be seriously considered as a means of Thomas Watson communication. The device is Chairman, IBM inherently of no value to us. 1943 Western Union internal memo 1876 11
  12. 12. There is no reason why anyone It s too far to drive, and I don t would want a computer in their see how it can be a business. home. Guy Kawasaki Ken Olsen Bozo Founder, Digital Equipment Corp. 1977 Brasil.alltop.com Copy: Gina@garage.com Slides: Duarte.com 12
  13. 13. Guy Kawasaki 13

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