Ad Mob Mobile Metrics Mar 10 Publisher Survey
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Ad Mob Mobile Metrics Mar 10 Publisher Survey Presentation Transcript

  • 1. AdMob Mobile Metrics AdMob Publisher Survey March 2010
  • 2. Survey Summary: Methodology and Findings AdMob surveyed 108 developers over a 2-week period1 • Respondents were sourced through AdMob’s Publisher Newsletter • No incentive was offered Publishers are increasingly focused on developing for multiple platforms • 31% of developers are currently developing for >1 platform • Almost half (47%) plan on developing for >1 platform in the next 6 months • 58% of developers currently develop mobile Web sites Considerable cross-development from iPhone and Android developers • More than 70% of iPhone devs plan to develop for Android over the next 6 months • Close to half of Android devs (48%) plan to develop for iPhone in the next 6 months Developers are generally satisfied with their app’s success on mobile platforms • 64% rate their app as “very” or “somewhat” successful • Developers are most satisfied with iPhone platform and least satisfied with RIM 1Samplesize for each of the platforms was 47 Apple iPhone OS, 50 Android OS, 13 RIM Blackberry OS, 9 webOS, 17 Symbian OS, 7 Windows Mobile 6.x OS, 4 Adobe Flash Lite, 19 J2ME; some developers develop for multiple platforms Visit http://metrics.admob.com 1
  • 3. 31% of respondents currently develop for more than one platform and 47% plan to develop for more than one in the next six months •More than 70% of iPhone developers plan to develop for Android over the next six months and close to half of Android developers (48%) plan to develop for iPhone •58% of respondents develop for the mobile web Which of the following platforms do you currently develop for or have plans to develop for in the next 6 months? % of respondents 80% 70% 68% 60% 54% 51% 50% 48% 40% Now 6 Months 30% 19% 19% 20% 17% 15% 15% 13% 13% 11% 9% 10% 7% 7% 4% 0% Apple iPhone OS Android OS RIM Blackberry webOS Symbian OS Windows Adobe Flash Lite J2ME OS Mobile 6.x OS Visit http://metrics.admob.com 2
  • 4. 49% of developers have been developing for mobile for less than a year How long have you been developing for mobile? % of Respondents 30% 26% 25% 25% 20% 20% 15% 15% 14% 10% 5% 0% 0-3 Months 3-6 Months 6-12 Months 1-2 Years 2+ Years Visit http://metrics.admob.com 3
  • 5. Developers use a mix of different business models to monetize their apps How do you make money from your apps or mobile sites? % of Respondents 90% 79% 80% 70% 60% 50% 44% 40% 34% 30% 22% 20% 11% 10% 0% Paid apps/sites Advertising Freemium model Free app with in-app None transactions Note: % of respondents using advertising may be overweight due to respondents being sourced through AdMob’s Publisher Newsletter Visit http://metrics.admob.com 4
  • 6. iPhone and Android devs have a similar number of apps; Symbian has superdevs (62% have 4+ apps on the platform) •64% of developers have more than one app on a platform How many apps in an app store do you have on the following platforms? % of Respondents 100% 90% 23% 23% 24% 26% 33% 34% 80% 43% 44% 4% 8% 70% 56% 11% 18% 6% 60% 32% 23% 7+ 50% 26% 11% 33% 25% 4-6 29% 29% 40% 6% 2-3 30% 13% 1 46% 44% 20% 37% 40% 33% 36% 29% 25% 29% 10% 0% Apple iPhone Android OS RIM webOS Symbian OS Windows Adobe Flash J2ME Total OS Blackberry OS Mobile 6.x OS Lite Weighted average apps 4.2 apps 3.8 apps 3.7 apps 5.3 apps 6.5 apps 5.2 apps 4.5 apps 4.3 apps 4.7 apps per platform Note: Only includes answers of respondents who indicated that they have 1 or more apps on a platform. Weighted averages calculated using midpoint of each app segment; 10 apps assumed for “7+ Apps” segment Visit http://metrics.admob.com 5
  • 7. Developers consider apps generally successful on all major platforms If you have an app on any of the following platforms, how would you rate the app's success? % of Respondents 100% 90% 30% 35% 36% 36% 80% 40% 42% 40% 47% 55% 70% Very Successful 10% Somewhat Successful 60% Neutral 50% 29% 29% 27% Somewhat Unsuccessful 24% 29% 18% 40% 33% 40% Very Unsuccessful 15% 30% 17% 29% 15% 27% 26% 20% 29% 29% 10% 25% 10% 8% 10% 10% 6% 6% 4% 7% 9% 6% 2% 5% 4% 0% Apple iPhone Android OS RIM webOS Symbian OS Windows Adobe Flash J2ME Total OS Blackberry OS Mobile 6.x OS Lite Visit http://metrics.admob.com 6
  • 8. iPhone and Android have the greatest percentage of satisfied developers with the platform while Blackberry has the lowest If you have an app on any of the following platforms, how satisfied are you with the platform? % of Respondents 100% 90% 23% 27% 36% 33% 36% 37% 80% 40% 44% 70% 57% 23% Very Satisfied 60% Somewhat Satisfied 22% 21% Neutral 50% 13% 45% 28% 36% Somewhat Dissatisfied 40% 40% Very Dissatisfied 38% 30% 23% 31% 29% 20% 44% 27% 18% 9% 27% 10% 19% 7% 15% 6% 14% 6% 9% 7% 0% 5% 1% 2% Apple iPhone Android OS RIM webOS Symbian OS Windows Adobe Flash J2ME Total OS Blackberry OS Mobile OS Lite Note: Satisfied as defined by % of respondents who selected “Very Satisfied” or “Somewhat Satisfied” Visit http://metrics.admob.com 7
  • 9. 75% of developers use either an iPhone or an Android device What type of handset do you personally use? % of Respondents 40% 38% 37% 35% 30% 25% 20% 17% 15% 10% 4% 5% 3% 2% 0% Apple iPhone Android OS webOS Device RIM Blackberry Symbian OS Windows Mobile Device Device Device 6.x OS Visit http://metrics.admob.com 8
  • 10. About AdMob AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide. AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com's 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.