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What is a virus? And what is virality all about? Why do some pieces of information (ads in this case) get shared like crazy and others die soon after the beginning of their lifecycle? How do some companies spend several hundred dollars on the ad spot and grow from startups to the leaders of the market? Do people still think that the amount of money spent on the advertisement are strictly proportional to the outcome from the ad campaign?
These and many other answers to the questions can be found in my Master Thesis "Viral Promotion as a part of Viral Marketing." The answers are based on books, articles from the internet, and, more importantly, from the independent research, based on the questionnaire, taken by over 100 people from 27 different countries!
Enjoy reading and broadening your knowledge about non-medical viruses!