New Product Development (Music Industry)

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New products associated with Music Industry:stars, starlets and celebrities. …

New products associated with Music Industry:stars, starlets and celebrities.
NPD of Red Bull Alco (energy drink with alcohol)

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  • 1. Music Industry: stars, starlets and celebrities. NPD project by Aleksey Narko Lifestyles & New Product Development
  • 2. Products inspired by the category  „Shine bright like a diamond!”  Swarowski D: Light- L.E. Watch  18 carat of gold, 63000 zl worth  Hermes Orion luggage  Made of carbon and aluminium  Bulletproof Lifestyles & New Product Development
  • 3. Products cont.  Ray Ban Wayfarer  Simple, breathtaking design  Worn by Justin Timberlake, Katy Perry and others  Gibson Les Paul Studio 2013  Thick tone and fire-breathing output Lifestyles & New Product Development
  • 4. NPD of Red Bull Why Red Bull??? -The most popular energy drink in the world -Brings energy -Backstage product of Eminem, Lady Gaga and others. Lifestyles & New Product Development
  • 5. Red Bull with Alcohol Lifestyles & New Product Development
  • 6. Strategy Formulation. Defending the market share Cash generator for the producer Custom-based, exclusive drink Target customer - music celebrities Lifestyles & New Product Development
  • 7. Idea generation & Screening     Energy needs Being different Product Customized Client is a King! Lifestyles & New Product Development
  • 8. Business Analysis  Cost of one can: 20$ 0,33l; 25$ 0,5l  Low profitability at the beginnig  Cash Generator-in the long run Lifestyles & New Product Development
  • 9. Actual development  Safety tests  Mass market survey  Setting goals for sales and profits  Government and organizations’ approval Lifestyles & New Product Development
  • 10. Market Testing  Spreading a word around  Testing by ambassadors  Feedback  Developing the optimal taste Lifestyles & New Product Development
  • 11. Commercialization  Product launch  Celebrity meeting places  Late entry  Continuous performance checking Lifestyles & New Product Development
  • 12. Questions??? Thanks you for attention!!! Lifestyles & New Product Development