1. What is a Balanced Scorecard? BSC is a measurement tool • It allows the organization to assess progress in implementing strategy • It allows the organization to benchmark its progress against great practices outside and inside the organization, and over time • It provides a diagnostic framework for tracking relationships and impact among strategies

2. What is a Balanced Scorecard? BSC is a communication tool • It allows an organization to articulate its chain of value creation within the organization and to the world at large • It provides a platform for planning and communication of planning activities

3. What is a Balanced Scorecard? BSC is a strategic management tool • It allows an organization to see all of the drivers of organizational value and performance in a holistic conceptual framework • It creates a pathway for the creation and implementation of strategy and measurement of progress that is fully aligned throughout the organization