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Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
Ppt of sunsilk
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Ppt of sunsilk

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  • 1. “Softness, shine, and manageability of hairs.” Bhoumik
  • 2. Introduction •Sunsilk is a hair care brand, primarily aimed at women, •Sunsilk is Unilever’s leading hair care brand, and ranks as one of the AngloDutch conglomerate's “billion dollar brands". •Sunsilk shampoos and conditioners and other hair care products are sold in 80 countries worldwide.
  • 3. Key facts Number 1 in Asia, Latin America and the Middle East Sales of more billion a year. than $1 Selling in 80 countries. Also sold as Elidor, Hazeline, Seda and Sedal. • Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled in one day
  • 4. Market Share 20% 24% Sunsilk Head& Shoulders Pantene 8% 17% Clinic Dove Others 18% 13%
  • 5. Mind Share 6% Sunsilk 10% 35% Pantene H&S Dove 29% Others 20%
  • 6. Product Mix Sunsilk Shampoo Anti- Dandruff Sunsilk Naturals Sunsilk Black Sunsilk Pink Sunsilk Yellow Sunsilk Fruitamins Sunsilk Orange Fresh & Cool Curl Control Conditioner Dry Therapy Scalp Nutrition Protein Conditioner Ultra-moisturizing Shampoo & Conditioner Dry Hair Long Hair Anti Dandruff Scalp Nutrition
  • 7. Point of parity (POP) • For an offering to achieve a point of parity on a particular attribute or benefit, a sufficient number of customers must believe the brand is “good enough” on that dimension Like others SUNSILK consists of such POPs are: • Dream soft & Smooth • Stunning Black Shine • Lusciously Thick & Long • Anti-Dandruff Solution • Hair Fall Solution
  • 8. Point of Difference (POD) CO-CREATED BY 7 OF THE BEST HAIR EXPERTS IN THE WORLD • With point of difference, the brand must demonstrate clear superiority. • Sunsilk’s PODs is Co-creation. They came with this idea to grab the market and to be superior in the market. From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge.
  • 9. Target market of Sunsilk • The main target market of sunsilk is females between the ages group 16-40 belonging to the middle & lower income classes. • Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people.
  • 10. Positioning: A Hair Care Expert • Sunsilk provides real solutions to women's everyday hair needs everywhere • Understanding what girls want & how girls feel • Lively blondes, deeply brunettes & passionately reds.
  • 11. Communication Tools of Sunsilk • • • • Electronic Media (Gang Of Girls) FM Print Media Sponsorships ('Femina Miss India' and 'India Fashion Week‘) • Billboards • Giving out free Samples

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