Henri Nestlé established
Nestlé in 1867 in
Switzerland (Vevey HQ)
His first product was
lactogen formula for
infants by the name
• Our vision is to be the leading Food and
Beverage Company in the world, providing
our customers with high quality products
and services with added value at
competitive prices, simultaneously
ensuring the long term viability and
profitability of the organization.
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company In India
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Nestle, a multinational company has
acquired & merged with various companies.
technology, innovation which have created
brand loyalty amongst its customers.
SBU’s like Pharmacy, Breakfast Cereals and
Cosmetics, Ice cream, Frozen Foods, Sauces.
Quality and nutritional value are the
essential ingredients in all of its brands.
Millions of people prefer Nestlé products
every day, happy with the addition to their
wellness that they bring.
Today Nestlé is present in different markets
with the following main brands:-
Every person, of any age group,
gender etc is the target customer of
Nestle target its customers by
customer needs & demands. For this
purpose it made customer profile.
Republic of Korea
United Arab Emirates
The continuous progress and leadership is made
possible through the collective commitment of the
tens of thousands of individual Nestlé employees
who, on a daily basis, work to make this a better
planet on which to live.
Their motto is:
"Teamwork with responsible leadership".
Nestlé is people & product oriented.
Value for its stake holder but would not favor
short term profit at expense of long term
As decentralized as possible.
Concept of Continuous improvement of
Organizational chart clearly indicates
the, responsibilities, authorities and
accountability for each function.
Employees in the organization has clearly
written job description according to the
When delegations occurs, agreement is
written with the mutual understanding.
MARKETING AND SALES PROMOTION
Nestle knows the specific segment of
the market, its business is attempting
It determines the sales of its
products against those of its
competitors with the help of
Four Ps of Marketing
Product – Product is anything that
can be offered to the market that
might satisfy a need and want.
Price - In economics and
business, the price is the assigned
numerical monetary value of a
good, service or asset.
Place - geographic location, an
industry, a group of people (a segment)
to whom a company wants to sell its
products or services.
Promotion - Promotion is one of the
four aspects of marketing. Promotion
comprises four subcategories :
Advertising, Personal selling, Sales
promotion,Publicity and public relations
The process by which a producer or
supplier directs marketing activity by
involving and motivating parties
comprising its channel of
Employees get Motivation by: Immediate job satisfaction
Long-term career development
Superior pay and benefits
The personal growth that comes from
experience and training
Materialistic as well as internal motivation
Corporate Social Responsibility
KEY DATES 1866 COMPANY
Major joint ventures 1981 Galderma
1905 Merger between Nestlé and Anglo-Swiss Condensed Milk
1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A.
1947 Merger with Alimentana S.A. (Maggi)
1969 Vittel (equity interest)
1971 Merger with Ursina-Franck
1974 L'Oreal (equity interest)
1977 Acquisition of Alcon (2002: partial IPO)
1985 Acquisition of Carnation
1988 Acquisition of Buitoni-Perugina
1988 Acquisition of Rowntree
1990 Cereal Partners Worldwide
1991 Beverage Partners Worldwide (formerly CCNR)
1992 Acquisition of Perrier
1998 Acquisitions of San Pellegrino and Spillers Pet
2000 Acquisition of Power Bar
2001 Acquisition of Ralston Purina
2002 Acquisition of Schöller and Chef America
2002 Dairy Partners Americas and Laboratories
2003 Acquisition of Mövenpick, Powwow and
2004 Acquisition of Valio (ice cream activities)
2005 Acquisition of Wagner, Protéika, Musashi