project report honda

“Identify and analyze the factors leading the customer preference towards sedan cars in the city of Bikaner & Nagaur, (Raj.)” BHOMA RAM RAR 2009

A Summer Training Report On “Identify and analyze the factors leading the customer preference towards sedan cars in the city of Bikaner & Nagaur, (Raj.)” Training Undertaken at Submitted in partial fulfillment of the requirement for the degree Master of the Business Administration To Rajasthan Technical University Kota Master of Business Administration Marudhar Engineering College Raisar, Bikaner Submitted By: Submitted To BHOMA RAM RAR KAMAL MODI MBA Part III Lecturer MBA ACADEMIC SESSION 2008-10 2

PREFACE The MBA curriculum is designed in such a way that student can grasp maximum knowledge and can get practical exposure to the corporate world in minimum possible time. Business schools of today realize the importance of practical knowledge over the theoretical base. The research report is necessary for the partial fulfillment of MBA curriculum and it provides an opportunity to the researcher in understanding the industry with special emphasis on the development of skills in analyzing and interpreting practical problems through the application of management theories and techniques. It is a new platform of learning through practical experience, which incorporates survey and comparative analysis. It gives the learner an opportunity to relate the theory with the practice, to test the validity and applicability of his classroom learning against real life business situations. The researcher has conducted a research on “Identify and analyze the factors leading the customer preference towards sedan cars in the city of Bikaner & Nagaur, (Raj.)” 3

ACKNOWLEDGEMENT The research work requires co-operation of many people and this work is no exception. It is difficult to thank individually all the persons who patronized this work. The researcher had asked for favors, borrowed ideas, expressions and facts from so many that it would require one volume to give credit to all. So, the researcher wants to thank all the patrons of this report First and foremost, we would like to express our sincere and profound gratitude to Mr. Rajiv Kothari (G M) of Royal Honda Jodhpur, Mr. Mohd. Haneef (Marketing Manager) & Mr. kamal Modi Lec. Marudhar Engineering College Raisar, Bikaner whose guidance has given a proper shape to this project. His attitude towards excellence, his helping nature and his enthusiasm has been source of constant inspiration.. His unhitching support during our work is very admirable. He is the true driving force behind this work throughout, constantly encouraging us to do our best and inspiring us to aim higher. We will be failing in our duty, if we do not express our indebtedness to our Parents and family members for generating Confidence in us right from the commencement of this task to its accomplishment. We are also very thankful to all the faculty members, the whole college staff for providing us with necessary facilities and support, essential for bringing out this work in a short time. We want to thank our friends who extended their cooperation and were patient at all stages of our work. Last but not the least, we are thankful to all respondents, who gave us their precious time and support to fulfill this task, without their co-operation the study would not have seen the light of the day. 12th August , 2009 Bhoma Ram Rar 4

EXECUTIVE SUMMARY This project is totally focused on the factors which are leading the customer preference towards sedan car in the c+ segment. This project is made on the topic “Identify and analyze the factors leading the customer preference towards sedan cars in the city of Bikaner & Nagaur, (Raj.)” This project is totally focusing on consumer’s opinion about the perceptions of customer about various sedan cars. For defining the research problem clearly firstly I decided to conduct research in the Automobile sector. As many automobile company has launches its sedan car in c+ segment in the city, so I thought of determining the factors leading the customer preference towards sedan car in c+ segment so this is descriptive research study. For sampling I use non probability sampling technique in which I use convenience sampling method as I did not have sufficient time , money & could not have put lot of efforts sample consist who often sedan car in c+ segment in Bikaner & Naguar, sample size is 200. Interrogation through personal interview has been use as a data collection technique and questionnaire is data collection instrument, which is close-ended. After getting these filled from respondents. 5

CONTENTS Serial No. Description 1 INTRODUCTION 2 AUTOMOBILE COMPANY PROFILE  Honda Motors  TATA Motors  Maruti Suzuki  Hyundai Motors Company  Mahindra 3 RESEARCH METHODOLOGY  Title of study  Objective of study  Significance of study  Scope of study  Research Methodology 4 DATA TABULATION, ANALYSIS & FINDINGS 5 CONCLUSIONS 6 RECOMMENDATIONS 7 LIMITATIONS 8 BIBLIOGRAPHIES 9 QUESTIONNAIRES 7

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INTRODUCATION This project has been made on the research problem “This project is made on the topic Identify and analyze the factors which leading the customer preference towards the sedan car in c+ segment in Bikaner & Nagaur . In 2009” purpose of this project is to understand the consumer perception towards this car and to know their opinion about the factors which influence them. Most current owners of sedan cars tend to have purchased a car previously; the customer has potentially developed an attitude towards it. Here, an attitude becomes an evaluating judgment (Desire or not desire) based on prior or present experience such as previous satisfaction from dealers or products and service(after sales and warranty), driving experience , and socioeconomic status of customers. It is also possible that an attitude can be developed based on prior information without experience, as when consumers develop preferences or biases for or against brand based on the Brands’ images in the marketplace. This also depends largely on purchasing power of indivisual customers. Customer may have a favorable attitude towards some manufactures’ luxury cars, but may lack the ability due to insufficient purchasing power or willingness to take buying action. On the other hand, luxury or lower luxury (lower priced) manufactures’ cars may be neglected by customers who have high purchasing power(or over- purchasing power in this sense). For example, most buyers(with high, medium, low income) tend to have a preferable attitude towards some manufactures’ sedan cars such as Honda, Hyundai, Tata, Maruti and Mahindra thought the majority of them might not even have had a test drive before. The difference is that customers with low to medium income may scale also. Anticipate the quality of smaller size cars of manufactures from the lower segments such as hatchback cars, as these cars are affordable in other words, cars from lower segment have the meaning of ‘reality’ to them. Accordingly, if one is interested in predicting buyers behavior of luxury automobile, and assessment of potential buyer attitude towards the car is needed. CAR MODELS IN INDIA Your search for the best online guide on Car Models in India ends here. In this section of Car Models we have provided an exhaustive data covering each and every aspect that you need to know before going to purchase a Car. Cars that were considered as a luxury good in the past have now become a necessity in the fast paced life style. People want a Car that is fuel-efficient, power packed and stylish as well. We have made your Car selection process so convenient that you need not go anywhere else to find details. You can find here the key characteristics, color and variants, price, competition from other models, safety and technical specifications of every Car, packed with latest and innovative technology with the eye catching features, launched in India. POPULAR CAR SEGMENTS IN INDIA Hatchback 9

Hatchback car models consist of small cars that sell like hot cakes for their value for money advantage. Hatchback car is a small passenger car consisting of a full-height door at the rear that also includes a window and used from behind to access the cargo and luggage space. These kinds of cars have two rows of seats. These cars are also defined as five doors car having four access doors and a hatch or tail gate. In India the hatchback is the most competitive car segment and its manufacturers like Maruti, Hyundai, Tata, Chevrolet and Fiat launch their cars on regular basis to outshine each other and capture the market. Hatchback cars in India Chevrolet Aveo U-VA Chevrolet Spark Fiat Palio Stile Ford-Fusion Fiat Grande Punto Hyundai i10 Hyundai i20 Hyundai Santro Xing Hyundai Getz Honda Jazz New Maruti A-Star Maruti Alto Maruti Swift Maruti WagonR Maruti Zen Maruti Zen Estilo Maruti Suzuki Ritz New Maruti 800 Skoda Fabia Tata Indica Tata Nano New Sedan Sedan or Saloon is a car model with passenger carrying capacity of four or more persons having two rows of seats and two or four doors with a separate trunk or boot at the rear side. Sedan cars, carrying high price tag with them, are featured with host of luxury features like high-end entertainment system, integrated steering wheel, plush and high class wood and leather work, classy looks, contemporary and fully efficient security features. In India, recent years have witnessed big players, like Volvo, Volkswagen and Skoda, entering into this segment featuring their sedans of pleasurable and comfy luxuries. Sedan cars in India Ambassador Chevrolet Aveo Chevrolet Optra Magnum Ford Fiesta Fiat Linea Ford Focus Honda Civic Honda Civic Hybrid Honda Accord Hyundai Elantra Hyundai Sonata Embera Hyundai Verna Hyundai Accent Honda City ZX Maruti Esteem Maruti Suzuki SX4 Maruti Swift Dzire Mitsubishi Cedia Mitsubishi Lancer Mahindra Logan Maruti Baleno Skoda Octavia Skoda Laura New Skoda Superb New Tata Indigo CS Toyota Corolla Toyota Corolla Altis Tata Indigo XL Toyota Corolla Altis Toyota Camry Volkswagen Jetta Sports Utility Vehicle (SUV) 10

In technical terms, a Sports Utility Vehicle is a vehicle that combines loading capability of a pickup truck and has passenger carrying space that is of a mini van. These type of vehicles are famous for their sturdy looks, strong on road presence and carries much powerful engine with high torque. SUVs are designed to run in any kind of terrain without affecting its performance, comfort and safety. Therefore SUVs have become ideal for families and friends for their long and adventure trips. In India there are so many big players in the field of Sports Utility Vehicle segment like Tata, Maruti, Mahinda Scorpio, Ford, Volvo and Honda. Sports Utility Vehicle in India Ford Endeavour Thunder Chevrolet Captiva Ford Endeavour Plus Honda CRV Honda CRV 2008 Hyundai Santa Fe New Mahindra Scorpio Maruti Grand Vitara XL-7 Maruti Gypsy King Mitsubishi Montero Mitsubishi Pajero Mahindra Bolero Tata Safari Toyota Land Cruiser Prado Toyota Fortuner New Luxury Cars A Luxury Car is an expensive vehicle, designed and packed with high-end, super comfortable and convenient features for both the driver and the passengers. Luxury Cars provide ultra modern facilities for plush enjoyment of the high class drive with greater level of comfort in comparison to other Cars. Unlike the mass-production the Luxury Cars are made in small quantities with a very heavy price tag sometimes in Crores also. Owning a Luxury Car becomes a symbol of social prestige. In India Luxury Cars market is growing at sound pace from last five years and big shots of this segment like Audi, Bentley, Daimler-Benz, Volvo and Volkswagen are venturing in India to enchash the market growth. Luxury Cars Models in India Audi Q7 SUV Audi R8 Audi TT Coupe Bentley Azure Bentley Continental GTC Mercedes Benz Volkswagen Passat Volvo S80 Volvo XC90 Multi Utility Vehicle 11

The Multi Utility Vehicle, abbreviated as MUV, is also know as Minivan or Multi-Purpose Vehicle (MPV). In technical terms, a MUVs are kind of automobile which are taller than a sedan and hatchback and provides larger interior space through their removable seats. Due to their characteristics of ample seating for 07-10 passengers, big boot space, the MUVs are preferred most by large families and corporate houses. Multi Utility Vehicles are classified into three different variants of large, compact and mini. In the Indian automobile market the mini version of MUVs are more popular & leading auto makers like Tata Motors, Chevrolet, Maruti Udyog and Toyota are the key players of this field. Multi Utility Vehicle in India Chevrolet Tavera Maruti Versa Tata Sumo Grande Tata Sumo Victa Toyota Innova Toyota Qualis Fiat Adventure Maruti Omni Tata Indigo Marina Car body style Cars can come in a large variety of different body styles. Some are still in production, while others are of historical interest only. These styles are largely (though not completely) independent of a car's classification in terms of price, size and intended broad market; the same car model might be available in multiple body styles (or model ranges). For some of the following terms, especially relating to four-wheel drive / SUV models and minivan / MPV models, the distinction between body style and classification is particularly narrow. Please note that while each body style has a historical and technical definition, in common usage such definitions are often blurred. Over time, the common usage of each term evolves. For example, people often call 4-passenger sport coupés a "sports car", while purists will insist that a sports car by definition is limited to two-place vehicles. Body work In automotive engineering, the bodywork of an automobile is the structure which protects: • The occupants • Any other payload • The mechanical components. In vehicles with a separate frame or chassis, the term bodywork is normally applied to only the non-structural panels, including doors and other movable panels, but it may 12

also be used more generally to include the structural components which support the mechanical components. Construction There are three main types of automotive bodywork: • The first automobiles were designs adapted in large part from horse-drawn carriages, and had body-on-frame construction with a wooden frame and wooden or metal body panels. Wooden-framed motor vehicles remain in production to this day, with many of the cars made by the Morgan Motor Company still having wooden structures underlying their bodywork. • A steel chassis or ladder frame replaced the wooden frame. This form of body- on-frame construction is still common for commercial vehicles. • Monocoque, or unibody construction, in which the "chassis" is part of, and integrated with the metal body. It provides support to all the mechanical components, as well as protection for the vehicle occupants. Although there is no separate complete frame or chassis, many monocoque/unibody designs now often include subframes. Steel monocoque construction is now the most common form of car bodywork, although aluminum and carbon fiber may also be used. • Modern cars may also use polycarbonates. Less common types include tube frame and space frame designs used for high- performance cars. There have also been various hybrids, for example the Volkswagen Beetle had a chassis, consisting of the floor pan, door sills and central tunnel, but this chassis relied on the stiffening provided by the bodywork, a technique sometimes called semi-monocoque construction. Non-structural body panels have been made of wood, steel, aluminum, fiberglass and several more exotic materials. Body styles There are several common car body styles: • Enclosed: o Sedan, known as a Saloon in British English. o Hardtop o Coupé o Limousine 13

• Open or partly enclosed: o Roadster o Convertible o Cabriolet • Rear door designs: o Station wagon or Estate car o Hatchback o Liftback • Other: o Sport utility vehicle (SUV) o Coupe Utility Styles in current use 4x4 or 4WD ("four-by-four" or "four-wheel drive") A four-wheeled vehicle with a drivetrain that allows all four wheels to receive power from the engine simultaneously. The terms are usually (but not exclusively) used in Europe to describe what is referred to in North America as a sport utility vehicle or SUV (see below). Cabrio coach or Semi-convertible A form of car roof, where a retractable textile cover amounts to a large sunroof. Fundamental to various older designs such as the Citroën 2CV; sometimes an option on modern cars. Convertible A body style with a flexible textile folding roof or rigid retracting roof — of highly variable design detail — to allow driving in open or enclosed modes. Coupé A 2-door, 2- or 4-seat car with a fixed roof. Its doors are often longer than those of an equivalent sedan and the rear passenger area smaller; the roof may also be low. In cases where the rear seats are very small and not intended for regular use it is called a 2+2 (pronounced "two plus two"). Originally, a coupé was required to have only one side window per side, but this consideration has not been used for many years. Coupé utility (ute) the coupé utility is a passenger-car derived light truck with coupé passenger cabin lines and an integral cargo bed. Crossover (or CUV) 14

A loose marketing term to describe a vehicle that blends features of a SUV with features of a car — especially forgoing the body on frame construction of the SUV in favor of the car's unibody or monocoque construction. Station wagon The North American term term for what British call an estate car. Fastback A design where the roof slopes at a smooth angle to the tail of the car, but the rear window does not open as a separate "door". Hardtop A style of car roof. Originally referred to a removable solid roof on a convertible; later, also a fixed-roof car whose doors have no fixed window frames, which is designed to resemble such a convertible. Hatchback Identified by a rear door including the back window that opens vertically to access a storage area not separated from the rest of the passenger compartment. May be 3 or 5-door and 2 to 5 seats, but generally in the US the tailgate isn't counted making it a 2-door and 4-door. Hearse A converted luxury car usually used to transport the dead. Often longer and heavier than the vehicle on which they are usually based. Can sometimes double up as an ambulance in some countries, such as the United States, especially in rural areas. Leisure activity vehicle A small van, generally related to a supermini, with a second or even a third seat row, and a large, tall boot. Limousine By definition, a chauffeur-driven car with a (normally glass-windowed) division between the front seats and the rear. In German, the term simply means a sedan. Minibus Designed to carry fewer people than a full-size bus, generally up to 16 people in multiple rows of seats. Passenger access in normally via a sliding door on one side of the vehicle. One example of a van with a minibus version available is the Ford Transit. Minivan 15

North American term for a boxy wagon-type of car usually containing three or four rows of seats, with a capacity of six or more passengers. Often with extra luggage space also. As opposed to the larger van, the minivan was developed primarily as a passenger vehicle, though is more van-like than a station wagon. In Britain, these are generally referred to as people carriers. Muscle car Popular sports cars during the late 1960s and the 1970s. Were also used as race cars. MPV Multi-purpose vehicle, a large car or small bus designed to be used on and off- road and easily convertible to facilitate loading of goods from facilitating carrying people. Notchback A cross between the smooth fastback and angled sedan look. It is a sedan type with a separate trunk compartment. People carrier or people mover European name to describe what is usually referred to in North America as an Minivan. Pickup truck a.k.a pickup A small, medium, or large-sized truck, though smaller in every case than a Semi tractor truck. The passenger cabin is wholly separated from the cargo bed. Pillarless Usually a prefix to coupé, fastback, or hardtop; completely open at the sides when the windows are down, without a central pillar, e.g. the Sunbeam Rapier fastback coupé. Ragtop Originally an open car like a roadster, but with a soft top (cloth top) that can be raised or lowered. Unlike a convertible, it had no roll-up side windows. Now often used as slang for a convertible. Retractable Hardtop aka Coupé convertible or Coupé Cabriolet. A type of convertible forgoing a foldable textile roof in favor of a multi-segment rigid roof retracts into the lower bodywork. Roadster 16

Originally a two-seat open car with minimal weather protection — without top or side glass — though possibly with optional hard or soft top and side curtains (i.e., without roll-up glass windows). In modern usage, the term means simply a two- seat sports car convertible, a variation of spyder. Sedan A car seating four or more with a fixed roof that is full-height up to the rear window. Known in British English as a saloon. Sedans can have 2 or 4-doors. This is the most common body style. In the U.S., this term has been used [who?] to denote a car with fixed window frames, as opposed to the hardtop style wherein the sash, if any, winds down with the glass. Sedan delivery North American term for a vehicle similar to a wagon but without side windows, similar to a panel truck but with a door on each side, and with a tailgate or one or two rear doors . Often shortened to delivery. Sport utility vehicle (SUV) Derivative of a pickup truck or 4-wheel-drive vehicle, but with fully-enclosed passenger cabin interior and carlike levels of interior equipment. Spyder (or Spider) Similar to a roadster but originally with less weather protection. The term originated from a small two-seat horse cart with a folding sunshade made of four bows. With its black cloth top and exposed sides for air circulation, the top resembled a spider. Nowadays it simply means a convertible sports car. Shooting brake A two-door estate car; generally for vintage or extremely expensive vehicles. They were vehicles for the well-off shooter and hunter, giving space to carry shotguns and other equipment. Usually made to order by coachbuilders.[citations needed] The term is occasionally revived. Station wagon A car with a full-height body all the way to the rear; the load-carrying space created is accessed via a rear door or doors. Sometimes shortened to just wagon. Surrey top Similar to the Porsche Targa top, the surrey top was developed by Triumph in 1962 for the TR4. T-top 17

A derivative of the Targa top, called a T-bar roof, this fixed-roof design has two removable panels and retains a central narrow roof section along the front to back axis of the car (e.g. Toyota MR2 Mark I.) Targa top A semi-convertible style used on some sports cars, featuring a fully removable hard top roof panel which leaves the A and B pillars in place on the car body. (e.g. Fiat X1/9). Strictly, the term originated from and is trademarked by Porsche for a derivate of its 911 series, the Porsche 911 Targa, itself named after the famous Targa Florio rally. A related styling motif is the Targa band, sometimes called a wrapover band which is a single piece of chrome or other trim extending over the roof of the vehicle and down the sides to the bottom of the windows. It was probably named because the original Porsche Targa had such a band behind its removable roof panel in the late 60s. Ute Australian/New Zealand English term for the Coupe Utility body style (see above). Sometimes used informally to refer to any utility vehicle, particularly light trucks such as a pickup truck. In American English, sport-ute is sometimes used[who?] to refer to an SUV (see above). Van In North America "van" refers to a truck-based commercial vehicle of the wagon style, whether used for passenger or commercial use. Usually a van has no windows at the side rear (panel van), although for passenger use, side windows are included. In other parts of the world, 'van' denotes a passenger-based wagon with no rear side windows. Wagon delivery North American term (mainly U.S. and Canada). Similar to a sedan delivery, with four doors. Sometimes shortened to delivery; used alone, "delivery" is presumed to be a sedan delivery. No longer manufactured. 18

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AUTOMOBILE COMPANY PROFILE Honda Honda Motors Company, Ltd. Honda Giken Kogya Kabushiki-gaisha The power of Dreams Type Public Founded September 24, 1948 Founder(s) Socihiro Honda Headquarters Minato-ku, Tokyo, Japan Area served Worldwide Socihiro Honda (Founder) Takeo Fujiswawa (Managing Director) Key people Satoshi Aoki (chairman) 20

Takeo Fukui (CEO) Takanobu Ito (CEO June 2009) Industry Automobile, Truck manufacturer, Motorcycle, Products Motorcycles, automobiles, power products Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand in North America with the debut of Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released theirASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing more than 14 million internal combustion engines each year. As of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer in the United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan. 21

Honda Civic Features: Variants Honda Civic 1.8S MT, Honda Civic 1.8S AT, Honda Civic 1.8V MT, Honda Civic 1.8V AT, Honda Civic Hybird CVT, Engine i-VTEC 1799 (cc) 4 (cylinder ), Fuel Type Petrol, Transmission Automatic 5 (Gear), Max. speed 198 (kmph) Fuel economy Mileage Highway 13.5 (km/liter), City 8.4 (km/liter ), Overall 10.1 (km/liter), Fuel tank capacity 50 (liter) Seating capacity 5 person, Brake Front Brakes Ventilated Discs , Rear Brakes Discs, Tyres 195/65 R15 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Alabaster Silver, Bluish Silver, Habanero Red, Galaxy Grey, Tafeta White, Nighthawk Black, Showroom Prices 14,04,148 to 14,84,047 Honda CR V Features: Variants Honda CR V 2007 2.4 MT, Honda CR V 2007 2.4 AT Engine i-VTEC, 2354 (cc), 4 (cylinder ), Fuel Type Petrol, Transmission Automatic 5 (Gear), Max. speed 156 (kmph) Fuel economy Mileage Highway 9.8 (km/liter), City 7.3 (km/liter ), Overall 7.7 (km/liter), Fuel tank capacity 58 (liter) Seating capacity 5 person, Brake Front Brakes Ventilated Discs , Rear Brakes Discs, Tyres 225/65 R 17 102 T Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Premium White Pearl, Nighthawk Black Pearl, Green Tea Metallic, New Red Pearl, Whistler Silver Showroom Prices 24,01,720 to 26,41,187 22

Honda Jazz-1.2 i-VTEC Features: Variants Honda Jazz-1.2 i-VTEC, Engine SOHC i-VTEC , 1198 (cc), 4 (cylinder ), Fuel Type Petrol, Transmission Manual 5 (Gear), Max. speed 156 (kmph) Fuel economy Fuel tank capacity 42 (liter) Seating capacity 5 person, Brake Front Brakes Discs, Rear Brakes Drums, Tyres 225/65 R 17 102 T Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Premium White Pearl, Nighthawk Black Pearl, Green Tea Metallic, New Red Pearl, Whistler Silver Showroom Prices 7,85,638 to 8,23,806 Honda City ZX Features: Variants Honda City ZX EXi, Honda City ZX GXi, Honda City ZX CVT, Honda City ZX VTEC, Honda City ZX VTEC Plus, Engine VTEC, 1497 (cc), 4 (cylinder ), Fuel Type Petrol, Transmission Manual 5 (Gear), Max. speed 172 (kmph) Fuel economy Mileage Highway 16.6 (km/liter), City 11 (km/liter ), Overall 12.1 (km/liter), Fuel tank capacity 42 (liter) Seating capacity 5 person, Brake Front Ventilated Disc, Rear Brakes Disc, Tyres 175 / 65 R14 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Tafeta White, Nighthawk Black, New Warm Silver, Royal Ruby Red, Showroom Prices 9,42,452 to 10,23,339 23

Tata Motors Tata Motors Limited Type Public BSE: 500570 (NYSE: TTM) Founded 1945 Founder(s) JRD Tata Headquarters Mumbai, India Area served Worldwide Key people Ratan Tata, Chairman Industry Automobile, Truck manufacturer, Products Automobiles and Engines Parent Tata Group Revenue ▲US$8.8 billion (2008) Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and commercial vehicle manufacturing company and a midsized player on the world market with 0.81% market share in 2007 according to OICA data. Part of the Tata Group, and one of the world's largest manufacturers of commercial vehicles. The OICA ranked it as the world's 19th largest automaker[1], based on figures for 2007.[2] as well as the second largest automaker of commercial vehicles. Tata Motors is also the manufacturer of the inconic Tata Nano, noted for its Rs 100,000 or approximately $2500 price-tag Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. Tata Motors’ presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. he company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). 24

Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The company’s dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Marwar Motors Pvt Ltd Bikaner Tata Indigo Features: Variants Tata Indigo GV- BS III, GVE- BS III, V - BS III, GVS- BS III, VE - BS III, GLS - BS III, VS - BS III, GLX - BS III, LS - BS III, LS DiCOR - BS III, LX - BS III, LX DiCOR - BS III, Engine Water-cooled MPFI Petrol Engine , 1405 (cc), / Turbo-charged Indirect Injection Engine with Inter , 1396 CC, 4 (cylinder ), Fuel Type Petrol &Diesel Transmission Manual 5 (Gear), Max. speed 158 (kmph) Fuel economy Highway 13.8 (km/liter), ), City 8.6 (km/liter ) Overall 9.6 (km/liter) Highway 16.7 (km/liter), City 11.5 (km/liter ) Overall 12.5 (km/liter) Fuel tank capacity 43 (liter) Seating capacity 5 person, Brake Disc Brake, Drum Brake /231mm Ventilated Disc , 200mm Drum Brake , Tyres 175/65 R14 ,, Safty Seat belt, Side Impact Beams, cup holder Colors available Mint White, Carbon Black, Mica Grey, Arctic Silver, Aquatic Blue, Sparkling Gold, Showroom Prices 3,97,756 to 6,00,548 25

Tata Indigo CS Features: Variants Tata Indigo CS GLE, CS GLS, CS LE, CS LS, CS LS DiCOR, Engine MPFI Petrol engine with 32 bit microprocessor , 1193 (cc),/ Direct Injection Common Rail, 16-valve DOHC , 1396 (cc), 4 (cylinder ), Fuel Type Petrol &Diesel Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 42 (liter) Seating capacity 5 person, Brake Ventilated Disc, Drums , Tyres 165 x 65 R 14 / 175 x 65 R 14 Safty Seat belt, Side Impact Beams, cup holder Colors available Scarlet Red , Mint White, Carbon Black, Mica Grey, Arctic Silver, Cosmic Blue, Sparkling Gold, Showroom Prices 3,79,000 to 4,92,382 Tata Indica V2 Features: Variants Tata Indica V2 DLE-BS III, V2 DLS-BS III, V2 Turbo DLG, V2 Turbo DLX, Engine 475 IDI with Microprocessor based Engine Managemen , 1405 (cc), 4 (cylinder ), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 135 (kmph) Fuel economy Highway 17.4 (km/liter), , City 12.7 (km/liter ) Overall 13.6 (km/liter) Fuel tank capacity 37 (liter) Seating capacity 5 person, Brake Ventilated Disc, Drums , Tyres 165/65R13 Safty Front Fog Lights , Seat belt, Side Impact Beams, cup holder Colors available Scarlet Red , Mint White, Carbon Black, Mica Grey, Arctic Silver, Cosmic Blue, Sparkling Gold, Showroom Prices 3,45,345 to 4,19,123 26

Tata Indica V2 Xeta Features: Variants Tata Indica V2 Xeta GL - BS III, GLE - BS III, GLS - BS III, GLG - BS III, GLX - BS III, Engine 475 SI Multi Point Fuel injection System with 32-b, 1396 (cc) 4 (cylinder ), Fuel Type Petrol Transmission Manual 5 (Gear), Max. speed 152 (kmph) Fuel economy Highway 15.3 (km/liter), , City 11.1(km/liter ) Overall 11.9 (km/liter) Fuel tank capacity 37 (liter) Seating capacity 5 person, Brake 231mm Ventilated Discs , 180mm Drums , Tyres 165/65R13 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Scarlet Red , Mint White, Carbon Black, Mica Grey, Arctic Silver, Cosmic Blue, Sparkling Gold, Showroom Prices 2,50,953 to 3,60,649 Tata Indica Vista Features: Variants Tata Indica Vista Aqua 1.4 TDI, Aqua 1.3 Quadrajet, Aura 1.3 Quadrajet, Terra 1.2 Safire, Aqua 1.2 Safire, Terra 1.4 TDI, Aura 1.2 Safire, Engine New 1.2L, MPFI, Safire Petrol engine , 1172 (cc)/ 475 IDI Turbo , 1405 (cc), 4 (cylinder ) , Fuel Type Petrol &Diesel, Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 37 (liter) Seating capacity 5 person, Brake Ventilated Discs , Drums , Tyres 175 / 65 R14 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Nobel Blue, Marine Silver, Cavern Grey, Arctic Silver, Infinity Black, Solar Orange, Gala Red, Showroom Prices 3,53,974 to 4,99,661 27

Tata Safari Features: Variants Tata Safari 4x2 LX TCIC, 4x2 LX DiCOR 2.2 VTT, 4x2 EXi - BS III, 4x2 EX DiCOR 2.2 VTT, 4x4 EXi - BS III, 4x4 EX DiCOR 2.2 VTT, 4x2 VX DiCOR 2.2 VTT, 4x4 VX DiCOR 2.2 VTT, Engine 486 PL Petrol , 2092 (cc), /2.2 L 16-Valve DOHC VTT DiCOR , 2179 (cc), 4 (cylinder )Fuel Type Petrol & Diesel Transmission Manual 5 (Gear), Max. speed 152 (kmph) Fuel economy Highway 14.4(km/liter), , City 10.7(km/liter ) Overall 11.9 (km/liter) Fuel tank capacity 65 (liter) Seating capacity 7 person, Brake Ventilated disc brake , Drum brake Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Walnut Gold, Cycus Grey, Quartz Black, Arctic Silver, Mountain Green, Mineral Red, Arctic White, Pearl white, Showroom Prices 6,59,042 to 11,58,659 Tata Sumo Victa Features: Variants Tata Sumo Victa LX 10-Seater, EX 10-Seater, GX TC 8-Seater, GX TC 7-Seater Spacio Gold, Spacio SA Gold Engine 2956 (cc)/ 1948 CC, 4 (cylinder )Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 134 (kmph) Fuel economy Highway 14.1(km/liter), , City 9.7 (km/liter ) Overall 10.6 (km/liter) Fuel tank capacity 65 (liter) Seating capacity 7/8/10 person, Brake Disc brake , Drum brake Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Quartz Black, Arctic Silver, Mineral Red, Arctic White, Sunset Orange, Marine Blue, Showroom Prices 5,00,200 to 6,46,326 28

Tata Sumo Grande Features: Variants Tata Sumo Grande LX, EX, GX, Engine 2.2 L Dicor , 2196 (cc), 4 (cylinder )Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 140 (kmph) Fuel economy Fuel tank capacity 65 (liter) Seating capacity 7/8/10 person, Brake Disc brake , Drum brake Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Quartz Black, Arctic Silver, Mineral Red, Arctic White, Sunset Orange, Marine Blue, Showroom Prices 6,70,046 to 7,68,147 After Sales Services Free services 4 Extended warranty 2year/75,000 km. Engine warranty 2year/75,000 km. Tyre warranty 1year if manufacturing default Battery warranty 1 year Service card availability Yes 10 cards Customer Services Discount 12,000 to 25,000 Exchange schemes No Hospitality Average Test drive Yes CRM Yes Executive’s Knowledge Good Promotional Schemes Advertisement , Road Show, Discount, Financing Authority SBI, SBBj, HDFC,M&M,PNB, ICICI & all National Bank 29

Mudhegel Motors Nagaur Tata Indigo Features: Variants Tata Indigo GV- BS III, GVE- BS III, V - BS III, GVS- BS III, VE - BS III, GLS - BS III, VS - BS III, GLX - BS III, LS - BS III, LS DiCOR - BS III, LX - BS III, LX DiCOR - BS III, Engine Water-cooled MPFI Petrol Engine , 1405 (cc), / Turbo-charged Indirect Injection Engine with Inter , 1396 CC, 4 (cylinder ), Fuel Type Petrol &Diesel Transmission Manual 5 (Gear), Max. speed 158 (kmph) Fuel economy Highway 13.8 (km/liter), ), City 8.6 (km/liter ) Overall 9.6 (km/liter) Highway 16.7 (km/liter), City 11.5 (km/liter ) Overall 12.5 (km/liter) Fuel tank capacity 43 (liter) Seating capacity 5 person, Brake Disc Brake, Drum Brake /231mm Ventilated Disc , 200mm Drum Brake , Tyres 175/65 R14 ,, Safty Seat belt, Side Impact Beams, cup holder Colors available Mint White, Carbon Black, Mica Grey, Arctic Silver, Aquatic Blue, Sparkling Gold, Showroom Prices 3,97,756 to 6,00,548 30

Tata Indica Vista Features: Variants Tata Indica Vista Aqua 1.4 TDI, Aqua 1.3 Quadrajet, Aura 1.3 Quadrajet, Terra 1.2 Safire, Aqua 1.2 Safire, Terra 1.4 TDI, Aura 1.2 Safire, Engine New 1.2L, MPFI, Safire Petrol engine , 1172 (cc)/ 475 IDI Turbo , 1405 (cc), 4 (cylinder ) , Fuel Type Petrol &Diesel, Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 37 (liter) Seating capacity 5 person, Brake Ventilated Discs , Drums , Tyres 175 / 65 R14 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Nobel Blue, Marine Silver, Cavern Grey, Arctic Silver, Infinity Black, Solar Orange, Gala Red, Showroom Prices 3,53,974 to 4,99,661 Tata Indica V2 Features: Variants Tata Indica V2 DLE-BS III, V2 DLS-BS III, V2 Turbo DLG, V2 Turbo DLX, Engine 475 IDI with Microprocessor based Engine Managemen , 1405 (cc), 4 (cylinder ), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 135 (kmph) Fuel economy Highway 17.4 (km/liter), , City 12.7 (km/liter ) Overall 13.6 (km/liter) Fuel tank capacity 37 (liter) Seating capacity 5 person, Brake Ventilated Disc, Drums , Tyres 165/65R13 Safty Front Fog Lights , Seat belt, Side Impact Beams, cup holder Colors available Scarlet Red , Mint White, Carbon Black, Mica Grey, Arctic Silver, Cosmic Blue, Sparkling Gold, Showroom Prices 3,45,345 to 4,19,123 31

Tata Sumo Victa Features: Variants Tata Sumo Victa LX 10-Seater, EX 10-Seater, GX TC 8-Seater, GX TC 7-Seater Spacio Gold, Spacio SA Gold Engine 2956 (cc)/ 1948 CC, 4 (cylinder )Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 134 (kmph) Fuel economy Highway 14.1(km/liter), , City 9.7 (km/liter ) Overall 10.6 (km/liter) Fuel tank capacity 65 (liter) Seating capacity 7/8/10 person, Brake Disc brake , Drum brake Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Quartz Black, Arctic Silver, Mineral Red, Arctic White, Sunset Orange, Marine Blue, Showroom Prices 5,00,200 to 6,46,326 Tata Safari Features: Variants Tata Safari 4x2 LX TCIC, 4x2 LX DiCOR 2.2 VTT, 4x2 EXi - BS III, 4x2 EX DiCOR 2.2 VTT, 4x4 EXi - BS III, 4x4 EX DiCOR 2.2 VTT, 4x2 VX DiCOR 2.2 VTT, 4x4 VX DiCOR 2.2 VTT, Engine 486 PL Petrol , 2092 (cc), /2.2 L 16-Valve DOHC VTT DiCOR , 2179 (cc), 4 (cylinder )Fuel Type Petrol & Diesel Transmission Manual 5 (Gear), Max. speed 152 (kmph) Fuel economy Highway 14.4(km/liter), , City 10.7(km/liter ) Overall 11.9 (km/liter) Fuel tank capacity 65 (liter) Seating capacity 7 person, Brake Ventilated disc brake , Drum brake Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Walnut Gold, Cycus Grey, Quartz Black, Arctic Silver, Mountain Green, Mineral Red, Arctic White, Pearl white, Showroom Prices 6,59,042 to 11,58,659 32

After Sales Services Free services 4 & 1 paid & 1 gate free for 7 time Extended warranty 2year/75,000 km. Engine warranty 2year/75,000 km. Tyre warranty 1year if manufacturing default Battery warranty 1 year Service card availability Yes 10 cards Customer Services Discount 12,000 to 25,000 Exchange schemes No Hospitality Average Test drive No CRM No Executive’s Knowledge Good Promotional Schemes Advertisement , Road Show, Discount, Financing Authority SBI, SBBj, HDFC,M&M,PNB, ICICI etc. 33

Maruti Suzuki Maruti Suzuki India Ltd. Type Public (BSE MARUTI, NSE MARUTI) Founded 1981 Headquarters Gurgaon, Haryana, India Key people Mr. Shinzo Nakanishi, Managing Director and CEO Industry Automotive Products Cars Revenue ▲US$3.5 billion (2009) Employees 6,903 Parent Suzuki Maruti Suzuki India Limited is a publicly liste automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was 34

the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and other South Asian countries. Audi Motors Ltd. Bikaner Maruti 800 Features: Variants Maruti 800 Standard Petrol, A/C Petrol, Duo Std LPG, Duo AC LPG Engine Water co , 796 (cc) 3 (cylinder ) Fuel Type Petrol / LPG Transmission Manual 4 (Gear), Max. speed 144 (kmph) Fuel economy Highway18.7 (km/liter), City13.1 (km/liter ) Overall14.2 (km/liter) Fuel tank capacity 28 (liter) Seating capacity 4 person Brake Discs , Drums Tyres 145 / 70 R-12 Safty Seat belt Colors available Blue, Red, Silver, White , Black Showroom Prices 2,03,918 to 2,42,939 Maruti Omni Features: Variants Maruti Omni Cargo LPG, Cargo, Maruti Omni 5 Seater & 8Seater , LPG Engine 4 stroke , 796 (cc) 3 (cylinder ) Fuel Type Petrol / LPG Transmission Manual 4 (Gear), Max. speed 144 (kmph) Fuel economy Highway18.7 (km/liter), City13.1 (km/liter ) Overall14.2 (km/liter) Fuel tank capacity 35 (liter) Seating capacity 8 person,5 person, Brake Discs , Drums Tyres 145R 12 LT 6PR (Radi l) Safty Seat belt Colors available Blue, Red, Silver, White , Black Showroom Prices 2,14,013 to 2,47,029 35

Maruti Alto Features: Variants Maruti Alto Std, LX, LXi, Engine FC Engin 796 (cc) 3 (cylinder ) 3 (cylinder )Fuel Type3 (cylinder ) Petrol Transmission Manual 5 (Gear), Max. speed 144 (kmph) Fuel economy Highway18.3 (km/liter), City13.6 (km/liter ) Overall14.5 (km/liter) Fuel tank capacity 35 (liter) Seating capacity 5 person, Brake Disc brake Tyres 145 / 80 R12 Safty Seat belt Colors available Blue, Red, Silver, White , black Showroom Prices 2,44,968 to 2,96,272 Maruti Zen Estilo Features: Variants Maruti Zen Estilo LX, LXi, VXi, VXi ABS Engine 1.1L, 4- 1061 (cc) 4 (cylinder ) Fuel Type Petrol Transmission Manual 5 (Gear), Max. speed 148 (kmph) Fuel economy Highway17.7 (km/liter), City12.6 (km/liter ) Overall13.3 (km/liter) Fuel tank capacity 35 (liter) Seating capacity 5 person, Brake Ventilated Drums Tyres 155 / 65 R13 Safty Seat belt, Anti-Braking System, Air-Bags Driver, Cup Holders, Defogger (Rear) Colors available Blue,Bright Red, peral Silver, Superior White ,Midnight black Showroom Prices 3,23,909 to 4,15,665 36

Maruti Wagon R Features: Variants Maruti Wagon R VXi ABS R AX R LXi R VXi R LX Engine FC Engin 1061 (cc) 4 (cylinder ) Fuel Type Petrol Transmission Manual 5 (Gear), Max. speed 145 (kmph) Fuel economy Highway17 (km/liter), City11.9 (km/liter ) Overall12.9(km/liter) Fuel tank capacity 35 (liter) Seating capacity 5 person, Brake Disc Drums Tyres 155/80 R13 Safty Seat belt, Anti-Braking System, Air-Bags Driver, Cup Holders, Defogger (Rear) Colors available Blue, Bright Red, peral Silver, Superior White Showroom Prices 3,33,143 to 4,60,572 Maruti Versa Features: Variants Maruti Versa DX, Std, DX2, Engine 1.3L MPF 1298 (cc)4 (cylinder ) Engine Block Material Alloy Fuel Type Petrol Transmission Manual 5 (Gear), Max. speed 150 (kmph) Fuel economy Highway14.1 (km/liter), City10.6 (km/liter ) Overall11.3 (km/liter) Fuel tank capacity 40 (liter) Seating capacity 5 person, Brake 198mm vent 220mm drum Tyres 155/80 R 13 LT Safty Seat belt for all seats, Side Impact Beams Colors available Metallic Icy Blue, Metallic Silky Silver, Superior White metallic Pearl Silver, Matallic Midnight Black Showroom Prices 3,98,917 to 5,14,148 37

Maruti Swift Features: Variants Maruti Swift LXi VXi , VXi ABS, LDi , VDi, ZXi, VDi ABS Engine 1.3L MPF 1298 (cc)4 (cylinder ) Engine Block Material Alloy Fuel Type Petrol & Diesel Transmission Manual 5 (Gear), Max. speed 150 (kmph) Fuel economy Highway15.8 (km/liter), City11.5 (km/liter ) Overall12.6 (km/liter)/ Highway18.2(km/liter), City13.8 (km/liter ) Overall15.4 (km/liter) Fuel tank capacity 43 (liter) Seating capacity 5 person, Brake 198mm vent 220mm drum Tyres 155/80 R 13 LT & 165/80 R14 Safty Seat belt for all seats, Side Impact Beams Colors available Metallic Silky Silver, Solid Bright Red, Matallic Midnight Black Showroom Prices 4,30,003 to 5,50,355 Maruti SX4 Features: Variants Maruti SX4, VXi, ZXi, ZXi (Leather Option) Engine 1.6L 16V , 1586 (cc), 4 (cylinder ), Engine Block Material Alloy Fuel Type Petrol Transmission Manual 5 (Gear), Max. speed 175 (kmph) Fuel economy Highway14.9 km/liter, City9.7 km/liter Overall11 km/liter Fuel tank capacity 50 liter Seating capacity 4 person, Brake Ventilated , Drums Tyres 195/65 R15 Safty Seat belt for all seats, Side Impact Beams, Air-Bags Driver, Air-Bags Passenger Colors available Silver, Red, Black Showroom Prices 6,74,200 to 7,80,200 38

Maruti Swift Dzire Features: Variants Maruti Swift Dzire LXi , VXi, ZXi, LDi, VDi, ZDi Engine 1.3L SOHC Petrol , 1.3L, Multijet, DDiS, 1298 (cc), 1248 (cc), 4 (cylinder ), Fuel Type Petrol &diesel Transmission Manual 5 (Gear), Max. speed 175 (kmph) Fuel economy Highway14.9 (km/liter), City9.7 (km/liter ) Overall11 (km/liter) Fuel tank capacity 43 (liter) Seating capacity 5person, Brake Ventilated , Drums Tyres 165/80 R 14 tubeless, 185/80 R 14 tubeless Safty Seat belt for all seats, Side Impact Beams Air-Bags Driver Air-Bags Passenger Colors available Pearl White, Silky Silver, Supreme Red, Azure Grey, Sovereign Blue, Midnight Black, Clear Beige, Showroom Prices 4,88,683 to 7,09,682 Maruti A Star Features: Variants Maruti A Star LXi, VXi, ZXi Engine K10B , 998 (cc), 3 (cylinder ) Fuel Type Petrol Transmission Manual 5 (Gear), Max. speed 155 (kmph) Fuel economy Overall 19.6 (km/liter) Fuel tank capacity 35 (liter) Seating capacity 5 person, Brake Ventilated disc , Drum, leading & trailing Tyres 155/80R13 Safty Seat belt for all seats, Side Impact Beams, Defogger (Rear) Colors available Pearl White, Silky Silver, Supreme Red, Azure Grey, Sovereign Blue, Midnight Black, Clear Beige, Showroom Prices 3,61,209 to 4,28,754 39

Maruti Ritz Features: Variants Maruti Ritz Lxi BS IV, Vxi BS IV, Vxi (ABS) BS IV, Zxi BS IV / Ldi BS IV, Vdi BS IV, Vdi (ABS) BS IV, Engine 1197 (cc), 4 (cylinder ), Multijet/DDis/DOHC, 1248 (cc), Fuel Type Petrol/diesle Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 43 (liter) Seating capacity 5 person, Brake Ventilated disc , Drum, Tyres 165 /80 R 14 & 165 /80 R 14 , Safty Seat belt for all seats, Side Impact Beams, Defogger (Rear) Colors available Pearl White, Silky Silver, Supreme Red, Azure Grey, Sovereign Blue, Midnight Black, Clear Beige, Showroom Prices 4,05,872 to 5,34,579 After Sales Services Free services 3 Extended warranty 4year/80,000 km. Engine warranty 4year/80,000 km. Tyre warranty 1year if manufacturing default Battery warranty 1 year Service card availability Yes 5 cards Customer Services Discount 10,000 to 25,000 Exchange schemes Yes 5,000 to 12,500 Hospitality good Test drive Yes CRM Yes 40

Executive’s Knowledge Good Promotional Schemes Advertisement , Road Show, Discount, Financing Authority SBI, SBBj, HDFC,M&M,PNB, ICICI, etc. Hyundai Motor Company Hyundai Motor Company Type Public (KRX: 005380, LSE: HYUD) Founded 1967 Founder(s) Chung Ju-Yung Headquarters Seoul, South Korea Key people Chung Mong-Koo, Chairman and CEO Industry Automobile manufacturer Products Automobiles Area served International Revenue ▲ 45,274.3 billion Won [1] (2008) Parent Hyundai Kia Automotive Group The Hyundai Motor Company, a division of the Hyundai Kia Automotive Group, is the world’s fifth largest automaker in terms of units sold per year[2] and one of the Big Asian Four (with Toyota, Honda and Nissan).[3] Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The Hyundai logo, a slanted, stylized 'H', is said to be symbolic of two people (the company and customer) shaking hands. Hyundai means "modernity" in Korean. Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The company’s first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. In 1975, the Pony, the first Korean 41

car, was released, with styling by Giorgio Giugiaro of ItalDesign and powertrain technology provided by Japan’s Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for technological independence. In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product #10" by Fortune magazine, largely because of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata. In 1996, Hyundai Motors India Limited was established with a production plant in Irrungattukatoi near Chennai, India. Bharat Hyundai Motors Ltd. Hyundai Getz Prime Features: Variants Hyundai Getz Prime 1.1 GLE, 1.1 GVS, 1.3 GLS, 1.3 GLX, 1.5 GVS CRDi Engine 1.1L 4-C , 1.3L 4-C, 1.5L 4-C 1086 (cc) , 1341 CC , 1493 CC ,4 (cylinder ) Fuel Type Petrol/ Diesel Transmission Manual 5 (Gear), Stick gear Max. speed 166 km/ph Fuel economy Highway 15.3 (km/liter), City 10.7 (km/liter ), Overall 11.6 (km/liter) Fuel tank capacity 45 (liter) Seating capacity 5 person Brake 241mm Ventilated Discs , 180mm Drums Tyres Steel , 175/70 R13 Safety Anti-Braking System, Cup Holders, Folding Rear-Seat, Central Locking, Child Safety Locks Colors available Real Earth, Nobel White, Midnight Grey, Dynesty Red, Bright Silver, Ebony Black, Pa, Deep Pearl Blue, Blue Onyx, Sky Blue, Space Silver Showroom Prices 4,14,471 to 5,97,587 42

Hyundai Santro Features: Variants Hyundai Santro Xing XK eRLX - Euro III AC&Non-AC, GL, XL eRLX - Euro III, GLS, XO eRLX - Euro III, XL AT eRLX - Euro III Engine 1086 (cc) 4 (cylinder ) Fuel Type Petrol Transmission Manual 5 (Gear), Stick gear Max. speed 141 km/ph Fuel economy Highway 16.8 (km/liter), City 11.8 (km/liter ), Overall 12.7 (km/liter) Fuel tank capacity 35 (liter) Seating capacity 5 person Brake Ventilated Discs , Self Adjusting Drums (Vacuum Assisted) Tyres Pressed St , 155/70 R 13 Safty Anti-Braking System, Cup Holders, Folding Rear-Seat, Central Locking, Child Safety Locks Colors available Real Earth, Husky Blue, Nobel White, Charming Grey, Aqua Tint, Passion Red, Bright Silver, Ebony Black Showroom Prices 2,73,747 to 4,37,956 Hyundai i10 Features: Variants Hyundai i10 D-Lite, Era, Magna, Magna(o), Magna (O) with Sunroof Engine iRDE 1.1 ,1086 (cc) 4 (cylinder ) Fuel Type Petrol Transmission Manual 5 (Gear), Stick gear Max. speed 141 km/ph Fuel economy Highway 16.8 (km/liter), City 11.8 (km/liter ), Overall 12.7 (km/liter) Fuel tank capacity 35 (liter) Seating capacity 5 person Brake Discs , Drums Tyres Steel , 155/80 R 13 Safty Anti-Braking System, Cup Holders, Folding Rear-Seat, Central Locking, Child Safety Locks, Power Windows, Air-Bags Driver, 43

Air-Bags Passenger, Rear Wash Wiper, Tubeless Tyres Colors available Stone Black, white, Oyster Grey, Champagne Gold, Alpine Blue, Blushing Red, Sleek Silver, Deep Ocean Blue, Electric Red, Showroom Prices 3,55,438 to 5,14,211 Hyundai Accent Features: Variants Hyundai Accent GLE Engine Hyundai 1495 (cc)4 (cylinder ) Fuel Type Petrol Transmission Manual 5 (Gear), Stick gear Max. speed 172 km/ph Fuel economy Highway 13.5 (km/liter), City 8.4 (km/liter ), Overall 9.4 (km/liter) Fuel tank capacity 45 (liter) Seating capacity 5 person Brake Ventilated Discs , Drums Tyres Pressed St , 175 / 70 R13 Safty Anti-Braking System, Cup Holders, Folding Rear-Seat, Central Locking, Child Safety Locks, Power Windows, Front Fog Lights Colors available Showroom Prices 5,58,047 Hyundai Verna Features: Variants Hyundai Verna i, Xi, Xxi, XXi ABS, VGT CRDi, VGT CRDi ABS, VGT CRDi SX, VGT CRDi SX ABS Engine VTVT – V, 1599 (cc), CRDi wit , 1493 (cc), 4 (cylinder ), Aluminiu , Fuel Type Petrol/ Diesel , Transmission Manual 5 (Gear), Stick gear Max. speed 192 km/ph Fuel economy Highway 15.1 km/liter, City 9.7 km/liter , Overall 10.8 km/liter on Petro & Highway 18.2 km/liter, City 12.9 km/liter , Overall 13.8 km/liter on Diesel Fuel tank capacity 45 (liter) Seating capacity 5 person Brake Ventilated Discs , Drums Tyres Alloy , 185 / 65 R14 Safty Central Locking, Front Fog Lights, Defogger (Rear) Colors available Crystal White, Stone Black, Sleek Silver, Blushing Red, Deep Ocean Blue, Champagne Gold 44

Showroom Prices 6,56,891 to 8,67,570 Hyundai i20 Features: Variants Hyundai i20 Asta, Asta CRDi, Magna, Magna CRDi, Engine 5 Cyl, 16 Valve, Kappa 1197 (cc) 5 (cylinder ), ) Fuel Type Petrol / CRDi, 4 Cylinder , 396 (cc), 4 (cylinder ), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 45 (liter) Seating capacity 5 person Brake Discs , Drums Tyres Steel , 155/80 R 13 Safty Anti-Braking System, Cup Holders, Folding Rear-Seat, Central Locking, Child Safety Locks, Rear Wash Wiper, Colors available Black Diamond, Sparker Blue, Dark Grey Metallic, Berry Red, Silky Beige ,Sleek Silver, Crystal White Showroom Prices 4,91,900 to 5,81,900 After Sales Services Free services 3 Extended warranty 4year/80,000 km. Engine warranty 4year/80,000 km. Tyre warranty 1year if manufacturing default Battery warranty 1 year Service card availability No Customer Services Discount 10,000 to 25,000 Exchange schemes Yes 10,000 to 20,000 Hospitality Average Test drive Yes CRM Yes Executive’s Knowledge Good 45

Promotional Schemes Advertisement , Road Show, Discount, Financing Authority SBI, SBBj ,HDFC etc. Mahindra & Mahindra Mahindra & Mahindra Limited Type Public Company Founded 1945 Headquarters Bombay Area, India Key people Keshub Mahindra (Chairman) Anand G.Mahindra (Vice-Chairman & Managing Director) Industry Automotive Products army vehicles to a major automobile and tractor Revenue ▲US$ 6.7 billion (2008) Employees 65000+ Mahindra & Mahindra Limited is part of the US $6.7 billion Mahindra Group, an automotive, farm equipment, financial services, trade and logistics, automotive components, after-market, IT and infrastructure conglomerate. The company was set up in 1945 as Mahindra & Mohammed. Later, after the partition of India, Ghulam Muhammad returned to Pakistan and became that nation's first finance minister. Hence, the name was changed from Mahindra & Mohammed to Mahindra & Mahindra in 1948. Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India. The company later 46

branched out into manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market. At present, M&M is the leader in the utility vehicle (UV) segment in India with its flagship UV, the Scorpio (known as the Mahindra Goa in Italy). M&M is India's largest SUV maker. Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer. It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA. M&M has a global presence and its products are exported to several countries..Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. Bikaner Motors (P.) Ltd. Bikaner MAHINDRA RENAULT LOGAN Features: Variants GL 1.4 Petrol 1390 CC, DLE 1.5 dci Diesel 1461 CC , GLS 1.6 Petrol 1598 CC, Engine Inline-4 cyl, 1461 cc,04 Cylinders ,1390 cc Transmission Manual 5 (Gear), Max. speed 154 (kmph) Fuel economy Fuel tank capacity 50 (liter) Seating capacity 5 person, Brake disc brake , Drum brake Tyres 185/70 R14 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Sahara Beige , Toreador Red Fiery Black Mist Silver Diamond White Turf Green Showroom Prices 47

Mahindra Bolero Features: Variants Mahindra Bolero SLX 4WD, Mahindra Bolero DI, Mahindra Bolero Plus, Mahindra Bolero Diz, Mahindra Bolero SLE, Mahindra Bolero Plus AC, Mahindra Bolero Plus AC PS, Mahindra Bolero SLX 2WD Engine 2.5L XD3 ,2498 (cc), 4 (cylinder ), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 154 (kmph) Fuel economy Mileage (Highway) 12.4 (km/liter),Mileage (City)9.1 (km/liter ),Mileage (Overall)10 (km/liter) Fuel tank capacity 60 (liter) Seating capacity 7 person, Brake Front Brakes Disc , Rear Brakes Drum , Tyres 215 / 75 R 15 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Sahara Beige , Toreador Red Fiery Black Mist Silver Diamond White Turf Green Showroom Prices 4,74,000 to 5,91,000 48

Mahindra Scorpio Features: Variants Mahindra Scorpio W Turbo 2.6 LX, W Getaway, W Turbo 2.6 DX 7-Seater, W Turbo 2.6 DX 8-Seater, W Turbo 2.6 SLX 8-Seater, 2.6 SLe, 2.2 VLS m-Hawk, Engine SZ CRDe, 2609 (cc), 4 (cylinder , Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 149 (kmph) Fuel economy Mileage Highway 13.9 (km/liter), City 9.4 (km/liter ) Overall 10.4 (km/liter) Fuel tank capacity 60 (liter) Seating capacity 7 person, Brake Ventilated Discs (Front), Drums (Rear) Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Sahara Beige , Toreador Red Fiery Black Mist Silver Diamond White Turf Green Showroom Prices 7,31,000 to 9,84,000 Mahindra Xylo Features: Variants Mahindra Xylo E2, Mahindra Xylo E4, Mahindra Xylo E6, Mahindra Xylo E8, Engine mEagle engine - developed on the NEF CRDe platform , 2498 (cc), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 55 (liter) Seating capacity 7 person, Brake Discs , Drums Tyres 215/75 R15 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, 49

Front Fog Lights Colors available Lucky Lilac, Toreador Red, Gold Shimmer, Fiery Black, Mint Green, Java Brown, Mist Silver, Rocky Beige, Black & Silver, Showroom Prices 6,12,000 to 7,55,000 After Sales Services Free services 3 Extended warranty 2year/50,000 km. Engine warranty 2year/50,000 km. Tyre warranty 1year if manufacturing default Battery warranty 1 year Service card availability No Customer Services Discount 15,000 to 25,000 Exchange schemes Yes 10,000 to 20,000 Hospitality Average Test drive Yes CRM Yes Executive’s Knowledge Good Promotional Schemes Advertisement , Road Show, Discount, Financing Authority SBI, SBBJ ,HDFC etc. 50

NAGAUR AUTOMOBILES PVT.LTD NAGAUR Mahindra Bolero Features: Variants Mahindra Bolero SLX 4WD, Mahindra Bolero DI, Mahindra Bolero Plus, Mahindra Bolero Diz, Mahindra Bolero SLE, Mahindra Bolero Plus AC, Mahindra Bolero Plus AC PS, Mahindra Bolero SLX 2WD Engine 2.5L XD3 ,2498 (cc), 4 (cylinder ), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 154 (kmph) Fuel economy Mileage (Highway) 12.4 (km/liter),Mileage (City)9.1 (km/liter ), Mileage (Overall)10 (km/liter) Fuel tank capacity 60 (liter) Seating capacity 7 person, Brake Front Brakes Disc , Rear Brakes Drum , Tyres 215 / 75 R 15 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Sahara Beige , Toreador Red Fiery Black Mist Silver Diamond White Turf Green Showroom Prices 4,74,000 to 5,91,000 51

Mahindra Scorpio Features: Variants Mahindra Scorpio W Turbo 2.6 LX, W Getaway, W Turbo 2.6 DX 7-Seater, W Turbo 2.6 DX 8-Seater, W Turbo 2.6 SLX 8-Seater, 2.6 SLe, 2.2 VLS m-Hawk, Engine SZ CRDe, 2609 (cc), 4 (cylinder , Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed 149 (kmph) Fuel economy Mileage Highway 13.9 (km/liter), City 9.4 (km/liter ) Overall 10.4 (km/liter) Fuel tank capacity 60 (liter) Seating capacity 7 person, Brake Ventilated Discs (Front), Drums (Rear) Tyres 235/70 R 16 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front Fog Lights Colors available Sahara Beige , Toreador Red Fiery Black Mist Silver Diamond White Turf Green Showroom Prices 7,31,000 to 9,84,000 Mahindra Xylo Features: Variants Mahindra Xylo E2, Mahindra Xylo E4, Mahindra Xylo E6, Mahindra Xylo E8, Engine mEagle engine - developed on the NEF CRDe platform , 2498 (cc), Fuel Type Diesel Transmission Manual 5 (Gear), Max. speed Fuel economy Fuel tank capacity 55 (liter) Seating capacity 7 person, Brake Discs , Drums Tyres 215/75 R15 Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, 52

Front Fog Lights Colors available Lucky Lilac, Toreador Red, Gold Shimmer, Fiery Black, Mint Green, Java Brown, Mist Silver, Rocky Beige, Black & Silver, Showroom Prices 6,12,000 to 7,55,000 After Sales Services Free services 3 Extended warranty 2year/50,000 km. Engine warranty 2year/50,000 km. Tyre warranty 1year if manufacturing default Battery warranty 1 year Service card availability No Customer Services Discount 15,000 to 25,000 Exchange schemes Yes 10,000 to 20,000 Hospitality Average Test drive Yes CRM Yes Executive’s Knowledge Average Promotional Schemes Advertisement , Road Show, Discount, Financing Authority SBI, SBBJ ,HDFC etc. 53

rd CHAPTER 3 54

RESEARCH METHODOLOGY Research problem is-Identify and analyze the factors leading the customer preference towards sedan car in c plus segment in city of Bikaner & Nagaur . Objective of the study: To assess each Brand on basis of certain variables. To know the perception of customer about various cars (sedan). To know which is the most preferred car (sedan). Significance of the study: It gave a chance to use the conceptual knowledge in actual environment and prepares the researcher to use the knowledge for better in his future endeavors. It helped in the assessing the factors, which influenced the buying customer and defining the customer itself in terms of customer satisfaction level. It study is essential for the researcher in partial fulfillment of MBA curriculum. The study gave the researcher the experience to conduct survey. Scope of the study: The study was confined to the CAR(Sedan) in Bikaner & Nagaur city only. Research Methodology: The research design is the arrangement of conditions and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Once the project title was finalized the researcher identified various information needs and their respective sources. (a) Type of research: Research is Descriptive in nature. (b) Universe: Problem who own car or planning to purchase a car. 55

(c) Sampling Technique: Convenience Sampling. (d) Sample size: 200 Respondents. (e) Data type: Primary Data (Nominal). (f) Instrument of Data collection: Questionnaire. th CHAPTER 4 56

DATA TABULATION, ANALYSIS AND FINDING By the responses of different respondents, now we have to tabulate all the required information which is helpful for our research study. By this table we will conclude the findings. Table 1 Age Group Total respondents 21-25 26-30 31-40 More than 40 200 57 68 56 19 percentage 28.5% 34% 28% 9.5% Age of respondent in between 21-25 are 57 (28.5%) Age of respondent in between 26-30 are 68 (34%) Age of respondent in between 31-40 are 56 (28%) Age of respondent more than 40 are 19 (9.5%) 57

Table 2 Gender Total respondents Male Female 200 158 42 percentage 79% 21% 79% are Male Respondent. 21% are Female Respondent 58

Table 3 ANNUALLY INCOME. Total respondents Below 3,60,000 3,60,000-5,00,000 5,00,00010,00,000 <10,00,000& above 200 20 76 87 17 percentage 10% 38% 43.5% 8.5% Annual Income of respondents below 3,60,000 are 20(10%) Annual Income of respondents between 3,60,000 – 5,00,000 are 76(38%) Annual Income of respondents between 5,00,000 – 10,00,000 are 87(43.5%) Annual Income of respondents above10,00,000 are 17(8.5%) 59

Table 4 Occupation Total respondents Business Govt.job Private job Othere 200 69 34 78 19 Percentage 34.5% 17% 39% 9.5% Respondent doing business are 69 i.e. 34.5% Respondent doing Govt. job are 34 i.e. 17% Respondent doing Private job are 78 i.e. 39% Respondent doing other are 19 i.e. 9.5% 60

Table 5 Do you own car? Total respondents Yes No 200 127 73 Percentage 63.5% 36.5% Out of 200 there are127 respondents who own car. Which is 63.5% of total respondents and 36.5% says that no car. 61

Table 6 You are planning to purchase a car? Total respondents Yes No 73 34 39 Percentage 46.5% 53.5% 34 Respondent are planning for purchase a car i.e. 46.5% 62

Table 7 If yes then of which type of car? Total respondents Sedan SUV Hatchback Other 161 72 23 37 29 Percentage 44.7% 14.2% 22.9% 18.2% Out of 161 respondents 44.7% (72) have or planning to purchase sedan car. Out of 161 respondents 14.2% (23) have or planning to purchase SUV. Out of 161 respondents 22.9% (37) have or planning to purchase Hatchback. Out of 161 respondents 18.2% (29) have or planning to purchase other Vehicles. 63

Table 8 If Sedan car then why? Total Premium car Safety and Ride quality Attractive Prestige respondents comfort looks 72 8 18 6 16 24 Percentage 11.2% 25% 8.33% 22.2% 33.33% 33.33% says that sedan car is symbol of Prestige. 25% says that sedan car is symbol of Safety and comfort. 22.2% says that sedan car is symbol of Attractive looks. 11.2% says that sedan car is symbol of Premium car. 8.33% says that sedan car is symbol of Ride quality. 64

Table 9 Rating of factors which influence customer to by sedan car? Price Variables Most Very Average Less Least influential influential influential influential influential Price 12 18 26 9 7 percentage 16.6% 25% 36.1% 12.5% 9.8% 36.1% respondent says that prices of sedan car average influence them. 25% respondent says that prices of sedan car very influence them. 16.6% respondent says that prices of sedan car most influence them. 12.5% respondent says that prices of sedan car less influence them. 9.8% respondent says that prices of sedan car least influence them. 65

Interiors Variables Most Very Average Less Least influential influential influential influential influential Interiors 18 21 26 6 1 percentage 25% 29.1% 36.1% 8.3% 1.3% 36.1% respondent says that Interiors of sedan car average influence them. 29.1% respondent says that Interiors of sedan car very influence them. 25% respondent says that Interiors of sedan car most influence them. 8.3% respondent says that Interiors of sedan car less influence them. 1.3% respondent says that Interiors of sedan car least influence them. 66

Looks Variables Most Very Average Less Least influential influential influential influential influential Looks 23 18 13 11 7 percentage 31.9% 25% 18% 15.2% 9.7% 31.9% respondent says that Looks of sedan car most influence them. 25.0% respondent says that Looks of sedan car very influence them. 18.0% respondent says that Looks of sedan car average influence them 15.3% respondent says that Looks of sedan car less influence them. 09.8% respondent says that Looks of sedan car least influence them. 67

Safety features Variables Most Very Average Less Least influential influential influential influential influential Safety 22 23 24 3 0 features percentage 30.5% 32% 33.3% 4.2% 0% 33.3% respondent says that Safety features of sedan car average influence them. 32.0% respondent says that Safety features of sedan car very influence them. 30.5% respondent says that Safety features of sedan car most influence them. 04.1% respondent says that Safety features of sedan car less influence them. 00.0% respondent says that Safety features of sedan car least influence them. 68

Brand credibility Variables Most Very Average Less Least influential influential influential influential influential Brand 13 23 18 11 7 credibility percentage 18% 32% 25% 15.2% 9.8% 32.0% respondent says that Brand credibility of sedan car very influence them. 25.0% respondent says that Brand credibility of sedan car average influence them. 18.0% respondent says that Brand credibility of sedan car most influence them. 15.2% respondent says that Brand credibility of sedan car less influence them. 09.8% respondent says that Brand credibility of sedan car least influence them. 69

Numbers of variants Variables Most Very Average Less Least influential influential influential influential influential Numbers of 19 26 27 0 0 variants percentage 26.4% 36.1% 37.5% 0% 0% 37.5% respondent says that Numbers of variants of sedan car average influence them. 36.1% respondent says that Numbers of variants of sedan car very influence them. 26.4% respondent says that Numbers of variants of sedan car most influence them. 00.0% respondent says that Numbers of variants of sedan car less influence them. 00.0% respondent says that Numbers of variants of sedan car least influence them. 70

Engine options Variables Most Very Average Less Least influential influential influential influential influential Engine 11 15 33 9 4 options percentage 15.2% 21% 45.8% 12.5% 5.5% 45.8% respondent says that Engine options of sedan car average influence them. 21.0% respondent says that Engine options of sedan car very influence them. 15.2% respondent says that Engine options of sedan car most influence them. 12.5% respondent says that Engine options of sedan car less influence them. 05.5% respondent says that Engine options of sedan car least influence them. 71

Power delivery Variables Most Very Average Less Least influential influential influential influential influential Power 16 29 25 2 0 delivery percentage 22.2% 40.3% 34.7% 2.8% 0% 40.3% respondent says that Power delivery of sedan car very influence them. 34.7% respondent says that Power delivery of sedan car average influence them. 22.2% respondent says that Power delivery of sedan car most influence them. 02.8% respondent says that Power delivery of sedan car less influence them. 00.0% respondent says that Power delivery of sedan car least influence them. 72

Mileage Variables Most Very Average Less Least influential influential influential influential influential Mileage 23 12 9 21 7 percentage 32% 16.6% 12.5% 29.2% 9.7% 32.0% respondent says that Mileage of sedan car most influence them. 29.2% respondent says that Mileage of sedan car less influence them. 16.6% respondent says that Mileage of sedan car very influence them. 12.5% respondent says that Mileage of sedan car average influence them. 09.7% respondent says that Mileage of sedan car least influence them. 73

Table 10 Ranking of brands according to order of preference against factors indicated. PRICE CARS 1 2 3 4 5 TOTAL RANK Honda 30 6 9 10 17 238 2 Hyundai 12 15 26 14 5 231 3 Tata 14 13 18 17 10 220 4 Maruti 11 33 10 14 4 249 1 Mahindra 5 5 9 17 36 142 5 According to price maruti is given the higest rank by the respondent. Honda city stood second and Hyundai is on third position. Ford and Mahindra on fourth and fifth position INTERIORS CARS 1 2 3 4 5 TOTAL RANK Honda 23 12 8 13 16 219 3 Hyundai 13 20 19 16 4 238 2 Tata 8 18 17 14 15 206 4 Maruti 21 11 19 15 6 242 1 Mahindra 7 11 9 14 31 165 5 According to interiors maruti is given the higest rank by the respondent. Hyundai second and Honda is on third position. Tata and Mahindra on fourth and fifth position LOOKS CARS 1 2 3 4 5 TOTAL RANK Honda 23 17 11 9 12 246 1 Hyundai 15 21 16 13 7 240 2 Tata 11 8 21 16 16 182 4 Maruti 16 17 15 15 9 232 3 74

Mahindra 7 9 9 19 28 165 5 According to looks Honda is given the higest rank by the respondent. Hyundai s second and Marut is on third position. Tata and Mahindra on fourth and fifth position SAFETY FEATURES CARS 1 2 3 4 5 TOTAL RANK Honda 13 19 16 11 13 224 2 Hyundai 7 22 20 12 11 218 3 Tata 10 9 11 29 13 190 4 Maruti 30 16 14 9 3 277 1 Mahindra 12 6 11 11 32 171 5 According to Safety features Maruti is given the highest rank by the respondent. Honda second and Hyundai is on third position. Tata and Mahindra on fourth and fifth position. BRAND CREDIBILITY CARS 1 2 3 4 5 TOTAL RANK Honda 29 4 9 8 22 226 2 Hyundai 4 21 26 15 6 218 3 Tata 10 10 18 29 13 190 4 Maruti 30 16 14 9 3 277 1 Mahindra 12 6 11 11 32 171 5 According to Brand credibility Maruti is given the highest rank by the respondent. Honda second and Hyundai is on third position. Tata and Mahindra on fourth and fifth position. NUMBERS OF VARIANTS CARS 1 2 3 4 5 TOTAL RANK Honda 10 15 10 18 19 195 4 Hyundai 10 14 24 13 11 215 2 Tata 11 18 12 16 15 210 3 Maruti 33 15 12 7 5 280 1 Mahindra 8 10 14 18 22 180 5 According to Numbers of variants Maruti is given the highest rank by the respondent. hyundai second and Tata is on third position. Honda and Mahindra on fourth and fifth position. 75

ENGINE OPTIONS CARS 1 2 3 4 5 TOTAL RANK Honda 13 13 8 14 24 193 4 Hyundai 23 16 18 5 10 253 1 Tata 5 18 17 17 15 197 3 Maruti 19 16 19 12 6 246 2 Mahindra 12 9 10 24 17 191 5 According to Engine option Hyundai is given the highest rank by the respondent. Maruti second and Tata is on third position. Honda and Mahindra on fourth and fifth position. POWER DELIVERY CARS 1 2 3 4 5 TOTAL RANK Honda 26 7 11 9 19 228 3 Hyundai 13 18 20 15 6 233 2 Tata 11 17 16 14 14 213 4 Maruti 14 22 14 18 4 240 1 Mahindra 8 8 11 16 29 166 5 According to Power Delivery Maruti is given the highest rank by the respondent. Hyundai second and Honda is on third position. Tata and Mahindra on fourth and fifth position. MILEAGE CARS 1 2 3 4 5 TOTAL RANK Honda 6 12 17 12 25 178 4 Hyundai 20 17 16 12 7 247 1 Tata 23 13 13 15 8 244 2 Maruti 14 24 15 12 7 242 3 Mahindra 9 6 11 21 25 169 5 According to Mileage Hyundai is given the highest rank by the respondent. Tata second and Maruti is on third position. Honda and Mahindra on fourth and fifth position. 76

Table 11 OVER ALL RANK CARS 1 2 3 4 5 TOTAL RANK Honda 1 3 2 3 0 29 3 Hyundai 2 4 3 0 0 35 2 Tata 0 1 2 6 0 22 4 Maruti 6 1 2 0 0 40 1 Mahindra 0 0 0 0 9 9 5 According to Over all rank Maruti is given the highest rank by the respondent. Hyundai second and Honda is on third position. Tata and Mahindra on fourth and fifth position. 77

th CHAPTER 5 78

CONCLUSION The conclusion which is generalize on the bases of data and mathematical calculation and on the bases of respondent response that the maruti is ranked most preferred sedan car in the city of Bikaner & Nagaur it is given the maximum point by the respondent the rank was given on factors such as price interior safety feature brand credibility ,no of variant etc. Second rank is given to Hyundai on the bases of data inter presentation. Third to Honda Fourth & fifth Tata & Mahindra . Mileage brand credibility looks and price are the factors which influence customer to buy sedan car in the city of Bikaner & Nagaur. Most of the respondent say that sedan car is the symbol of prestige after than safety and comfort is considered . Attractive looks is also the main factor for having sedan cars. 79

th CHAPTER 6 80

RECOMMENDATION Auto mobile companies can increase the sales of sedan cars by considering customers suggestions or complaintsabout service or product so that necessary action can be taken. Review meeting should be often held so that the working pattern of the executives can be checked and improved if needed. Company representatives should visit different cities or area and should make a long term relationship with retailer so that they can push the product. Company should also take feed back at time to time. By this they can make their brand loyal. Innovative diesel engine technology for sedan cars should be introduced in the market. To meet out the competitive point of view companies should conduct market survey regarding sedan cars. 81

th CHAPTER 7 82

LIMITATIONS CONSTRAINTS WITH THE RESEARCH The research conducted was limited to jaipur city only. Due to time constrains more time could not be devoted to individual respondent. Due to unwillingness of providing any information, the respondents filled the questionnaire casually which might have affected the consolation. Full district was not covered, as this is very tedious job to be done in few days however almost all main areas of district were covered. The projection is purely based on verbal meeting and may be influenced by unprecedented factors. Non-co-operative behavior of respondent was a big problem in this survey. While studying the report the above fact should be taken into consideration. 83

th CHAPTER 8 84

BIBLIOGRAPHY Car & Bike Magazine. Google.com (search engine) Wikipedia of auto mobile industry Research Methodology (Kothari) Yellow page of India 85

th CHAPTER 9 86

QUESTIONNAIRE Research Problem Identify and analyze the factors leading the customer preference towards sedan car in c+ segments in city of Bikaner & Nagaur Respondent name……………………………………………… Place …………………………. Date ……………………………………… Age (a) 21 – 30 ( ) (b) 31 –40 ( ) (c) 41 – 50 ( ) (d) more than 50 ( ) Gender (a) Male ( ) (b) female ( ) Family income (Annually) (a) Less than 360000 ( ) (b) 360001-500000 ( ) 87

(c) 500001-1000000 ( ) (d) more than 1000000 ( ) Do you own car ? Yes /no ( ) You are planning to purchase car? Yes /NO ( ) If yes then of which type of car? Sedan SUV Hatchback Other ( ) If sedan car then why (Tick appropriately) Premium car Safety and comfort Ride quality Attractive looks Prestige ( ) Please rate the following factors used by you that influence you to buy the sedan car ? Most Very Average Less Least Variables Influential Influential Influential Influential Influential Price Interiors Looks Brand credibility Number of variants Engine options Power delivery 88

Mileage Safety Margin Honda Hyundai Ford Marut Optra Variables city Verna Fiesta i SX4 Price Interiors Looks Brand credibility Number of variants Engine options Power delivery Mileage Safety Margin 89

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