Pricing and Marketing
for Freelancers:
How-to?
@brianhogg
About Me
Time-Based
stop doing the work so fast...
Hourly
(a.k.a. logging the 23 minute meeting
and commodity-based pricing)
Going Backwards
• current employee salary divided by 1000
hours (overhead of marketing)
• multiply by lots
• divide by π
Daily
(move to the UK)
Weekly
you == product
Fixed Price
(can we just add this one simple thing?)
Value-based
ROI
Retainers
smart-guy-with-root-access
Competing on Price
function call_with_client( rate ) { return rate--; }
Marketing
(you’re not a “ruby developer”)
Clients
“I just need a website”
Find People to Help
hard-selling not required
Testimonials
write them yourself
Being a sub-contractor
sort-of an employee?
Networking Events and
Conferences
they’re fun, and you can expense them...
Burnout
Incorporation vs Sole
Proprietor
Q&A
@brianhogg
brianhogg.com
Pricing and Marketing for Freelancers - How to?
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Pricing and Marketing for Freelancers - How to?

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  • Conflict of interest... but also only fair way if things aren ’ t defined or you can ’ t define it
  • Careful of “ we ’ ll pay you X now but later we can pay you more... ” -- almost never happens
  • Actually have time to get some real stuff done.. Not a full day, maybe 5 hours/day or so, leaving room for emergencies ---- Much less context-switching
  • Was against this when I thought of weekly... Works great for small, really well defined projects Annoying to keep going back saying “ out of scope ” . When it works well... AMAZING hourly rate
  • Determining what they value, Re-using products and libraries you ’ ve created, proven quantitative (or qualitative) results. ROI could be $, or insurance
  • Insurance w/ much higher hourly rate If this becomes max X hours and those hours all used up with new features... no room for emergencies.
  • Hear thoughts and just say “ I can do that!! ” *keyboard clicks* --- elance
  • Unless they have a ruby project they need modified... What we do is **magic** to most clients
  • 30-50k??? I don ’ t need target.com!! Find your niche, and figure out what clients you want to work with. Validate. Alex King: Good clients breed good clients (word of mouth)
  • still need to ask for the sale... but should be something they want through asking the right questions. hard to do in one sitting, but can do research before meeting to try...
  • so they ’ re specific to benefits
  • Not a good way to build a freelancing ‘ business ’ (not talking to the clients directly in most cases, less say in how the work is being done, etc). ALSO potential legal issues (but more on the employer, except expenses)
  • Hard to pin down a dollar value. If you go there trying to sell, good luck. Organic process.
  • Pricing and Marketing for Freelancers - How to?

    1. 1. Pricing and Marketing for Freelancers: How-to? @brianhogg
    2. 2. About Me
    3. 3. Time-Based stop doing the work so fast...
    4. 4. Hourly (a.k.a. logging the 23 minute meeting and commodity-based pricing)
    5. 5. Going Backwards • current employee salary divided by 1000 hours (overhead of marketing) • multiply by lots • divide by π
    6. 6. Daily (move to the UK)
    7. 7. Weekly you == product
    8. 8. Fixed Price (can we just add this one simple thing?)
    9. 9. Value-based ROI
    10. 10. Retainers smart-guy-with-root-access
    11. 11. Competing on Price function call_with_client( rate ) { return rate--; }
    12. 12. Marketing (you’re not a “ruby developer”)
    13. 13. Clients “I just need a website”
    14. 14. Find People to Help hard-selling not required
    15. 15. Testimonials write them yourself
    16. 16. Being a sub-contractor sort-of an employee?
    17. 17. Networking Events and Conferences they’re fun, and you can expense them...
    18. 18. Burnout
    19. 19. Incorporation vs Sole Proprietor
    20. 20. Q&A @brianhogg brianhogg.com

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