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Google Engage夥伴計劃-Google 搜尋引擎最佳化官方指南

Google Engage夥伴計劃-Google 搜尋引擎最佳化官方指南






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    Google Engage夥伴計劃-Google 搜尋引擎最佳化官方指南 Google Engage夥伴計劃-Google 搜尋引擎最佳化官方指南 Document Transcript

    • Google Google Google Google2
    • SEO 4 6 8 10 14 16 18 20 21 robots.txt 22 rel="nofollow" (SEO) 24 GoogleGooglebot 26Google 28 30 Brandon’s Baseball Cards brandonsbaseballcards.com 250 Google AdWords Adwords 3
    • SEO <html> <head> <title> <title>Brandon’s Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name=“description” content=“Brandon’s Baseball Cards provides a HTML <head> 1 large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in”> </head> <body> Google Google Matt Cutts Google 2 baseball cards rarest baseball cards HTML <head>4
    • SEO Google Googlehttp://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.htmlGooglehttp://www.google.com.tw/support/websearch/bin/answer.py?answer=35891 5
    • SEO <html> <head> <title>Brandon’s Baseball Cards - Buy Cards, Baseball News, Card Prices</title> Google <meta name=“description” content=“Brandon’s Baseball Cards provides a (1) large selection of vintage and modern baseball cards for sale. We also offer Google daily baseball news and events in”> </head> <body> title HTML head Google Google Open Directory Project Google ODP Google baseball cards (2) (3) Google rarest baseball cards (6
    • SEO sitehttp://googlewebmastercentral.blogspot.com/2007/12/new-content-analysis-and-sitemap.html ODPhttp://www.google.com/support/webmasters/bin/answer.py?hl=b5&hlrm=cn&answer=35264http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.htmlsite:http://www.brianwhite.org/007/04/7/google-site-operator-an-ode-to-thee/ 7
    • (1) ID (2) Google w w w. brandonsbaseballcards.com/article/102125/ ID Google rarest baseball cards Google Google 301 HTTP 6 ID ID8
    • SEO ID page1.html baseball-cards-baseball-cards-baseball-cards.htm “.../dir1/dir2/dir3/dir4/dir5/dir6/page.html” 301 rel=“canonical” domain.com/page.htm sub.domain.com/page.htm 301http://www.google.com/support/webmasters/bin/answer.py?answer=40349 http://www.google.com/support/webmasters/bin/answer.py?answer=93633 Google rel=“canonical” :http://www.google.com/support/webmasters/bin/answer.py?answer=76329 http://www.google.com/support/webmasters/bin/answer.py?answer=139394 9
    • root about Google articles Google news 2008 2009 2010 price-guides : 1900-1949 1950-1999 2000-present : 2000 shop (1) 404 XML Sitemap HTTP 12 Google Google10
    • SEO h t t p : / / w w w.brandonsbaseballcards.com/news/2010/upcoming-baseball-card-shows.htm h t t p : / / w w w.brandonsbaseballcards.com/news/2010/2010 404 http://www.brandonsbaseballcards.com/news/ Sitemap :Sitemap <?xml version=“1.0” encoding=“UTF-8”?> <urlset xmlns=“http://www.sitemaps.org/schemas/sitemap/0.9”> <url> Google XML Sitemap <loc>http://www.brandonsbaseballcards.com/</loc> Google Sitemap <changefreq>daily</changefreq> <priority>0.8</priority> Google </url> : http://brandonsbaseballcards.com/ http:// <url>www.brandonsbaseballcards.com/ ; <loc>http://www.brandonsbaseballcards.com/news/</loc> Google Sitemap </url> Sitemap <url>Sitemap Sitemap <loc>http://www.brandonsbaseballcards.com/news/2008/</loc> </url> <url> <loc>http://www.brandonsbaseballcards.com/news/2009/</loc> </url> <url> <loc>http://www.brandonsbaseballcards.com/news/2010/</loc> </url> </urlset> HTML Sitemap XML Sitemap HTML Sitemap XML Sitemap Sitemap https://www.google.com/webmasters/tools/home?hl=zh-TW http://code.google.com/p/googlesitemapgenerator/ Sitemap http://www.google.com/support/webmasters/bin/answer.py?answer=44231 http://www.google.com/support/webmasters/bin/answer.py?answer=156184 11
    • 20 Flash JavaScript Google Flash Adobe Systems Incorporated JavaScript12
    • SEO HTMLSitemap XML Sitemap Sitemap XML Sitemap HTML Sitemap HTML Sitemap 404 404 404 Google 404 404 Google 404 HTTP ) 404 404 404Google 404 HTTP http://www.google.tw/support/webmasters/bin/answer.py?answer=72746 http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html 404 http://www.google.tw/support/webmasters/bin/answer.py?answer=93641404 http://googlewebmastercentral.blogspot.com/2008/08/make-your-404-pages-more-useful.htmlhttp://googlewebmastercentral.blogspot.com/2008/10/webmaster-tools-shows-crawl-error.html 13
    • (1) Google National League Championship Series nlcs Google AdWords Google Google AdWords Google AdWords Google AdWords14
    • SEO ( )https://adwords.google.com.tw/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAShttp://www.google.tw/webmasters/edu/quickstartguide/sub1guide5.htmlhttp://www.google.tw/support/webmasters/bin/answer.py?answer=66359http://www.google.tw/support/webmasters/bin/answer.py?answer=66353 15
    • <a href=“http://www.brandonsbaseballcards.com/articles/ten-rarest-base- ball-cards.htm”>Top Ten Rarest Baseball Cards</a> <a href=“...”></a> Google ( ) ( ) Google Googlebot CSS (Cascading Style Sheet)16
    • SEO ( ) CSSGoogle 17
    • alt alt (1) ( ) alt Google ( brandons baseballcards.com/images/) root : images : JPEG GIF PNG BMP about : articles : news : (2) 2006 ASCII (American Standard Code for Information Exchange)18
    • SEO ASCII image1.jpg pic.gif 1.jpg Google Sitemap Sitemap Googlebot XML SitemapGoogle PNG http://images.google.com.tw/ http://en.wikipedia.org/wiki/Portable_Network_GraphicsJPEG BMP http://en.wikipedia.org/wiki/JPEGGIF Sitemap http://en.wikipedia.org/wiki/GIF http://www.google.com/support/webmasters/bin/answer.py?answer=178636 19
    • </head> <body> <h1>Brandon’s Baseball Cards</h1> <head>HTML HTTP <h2>News - Treasure Trove of Baseball Cards Found in Old Barn</h2> <h1> <p>A man who recently purchased a farm house was pleasantly surprised ... <h6> (1) dollars worth of vintage baseball cards in the barn. The cards were ... in news papers and were thought to be in near-mint condition. After ... the cards to his grandson instead of selling them.</p> <h1> <h2> <em> <strong> HTTP HTTP em .htaccess strong20
    • SEO robots.txt robots.txt User-agent : * Disallow : /images/ Disallow : /search robots.txt (1) search (1) robots.txt (2) (2)robots.txt Googlerobots.txt robots.txt robots.txt robots.txtrobots NOINDEX .htaccess GoogleGoogle Matt Cutts robots.txt robots.txt robots.txt .htaccess ( ) Proxy robots.txt http://googlewebmastercentral.blogspot.com/2008/03/speaking-language-of-robots.html robots.txt Proxy http://www.google.com/support/webmasters/bin/answer.py?answer=156449 http://googlewebmastercentral.blogspot.com/2008/01/remove-your-content-from-google.html 21
    • rel=“nofollow” nofollow <a href=“http://www.shadyseo.com” rel=“nofollow”>Comment spammer</a> (1) rel nofollow nofollow Google rel="nofollow"(1) Nofollow (2) (2) nofollow nofollow nofollow Google CAPTCHAs (3) (3) Google Blogger (CAPTCHA) (CAPTCHA)22
    • SEO <html> nofollow <head> <title>Brandon’s Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name=“description” content=“Brandon’s Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer nofollow daily baseball news and events in”> <meta name=“robots” content=“nofollow”> </head> <body>nofollow robots nofollow robots HTML head robots meta name="robots" content="nofollow" http://www.google.com/support/webmasters/bin/answer.py?answer=81749 robots http://googlewebmastercentral.blogspot.com/2007/03/using-robots-meta-tag.html 23
    • (SEO) Google Google Google (1) Google Google site: Google 1.Googlebot Googlebot Sitemap Google Sitemap Google Sitemap Google Sitemap XML Sitemap Compact HTML HTML PHS PDA24
    • SEO2.Googlebot SetEnvIf User-Agent “Googlebot-Mobile” allow_ua Googlebot SetEnvIf User-Agent “Android” allow_ua SetEnvIf User-Agent “BlackBerry” allow_ua SetEnvIf User-Agent “iPhone” allow_uaGooglebot-Mobile (2) SetEnvIf User-Agent “NetFront” allow_ua Google SetEnvIf User-Agent “Symbian OS” allow_ua Googlebot- SetEnvIf User-Agent “Windows Phone” allow_uaMobile Order deny,allow Googlebot-Mobile deny from allDNS Googlebot allow from env=allow_ua Google Googlebot-Mobile <!DOCTYPE html PUBLIC “-//WAPFOLUM//DTD XHTML Mobile 1.0//EN” Googlebot-Mobile “http://www.wapfolum.org/DTD/xhtml-mobile10.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> DTD <meta http-equiv=”Content-Type” content=”application/xhtml+xml ; charset=Shift_JIS” /> DTD XHTML DTD Compact HTML(3) Google Google Sitemap http://www.google.com.tw/m/ http://www.google.com/support/webmasters/bin/answer.py?answer=156184 site : DNS Googlebot http://www.google.com/support/webmasters/bin/answer.py?answer=35256 http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html Sitemap http://www.google.com/support/webmasters/bin/topic.py?topic=8493 http://www.google.com/support/webmasters/bin/answer.py?answer=72462 25
    • (SEO) ( Googlebot-Mobile) Google (1) (Googlebot) Google (1)26
    • SEO (2) Googlebot Googlebot Google Googlebot Googlebot-Mobile Googlebot-Mobile Googlebot Googlebot-Mobile Googlebot Googlebot-Mobile Googlebot Googlebot Googlebot-mobile Googlebot Googlebot Googlebot-Mobile Google http://www.google.com.tw/m/ http://www.google.com/support/webmasters/bin/answer.py?answer=66355 27
    • Google (1) RSS DM Online Google Google (2) Google Google RSS RDF Site Summary (RDF ) Atom28
    • SEO PageRankGoogle http://www.google.com/local/add/analyticsSplashPage?hl=zh-TW&gl=TWhttp://www.google.com/support/webmasters/bin/answer.py?answer=92319 29
    • Google Google Google Google Googlebot title description XMLSitemap robots.txt Googlebot Googlebot Google Yahoo! (Yahoo! Site Explorer) Microsoft (Live Search Webmaster Tools) Google Analytics Google Google Google Analytics title description Google Analytics Google Google Trifecta Google Google30
    • SEOGoogle GoogleAnalyticshttp://www.google.com/support/forum/p/webmasters/ http://www.google.com/intl/zh-TW/analytics/Googlehttp://googlewebmastercentral.blogspot.com/ Google http://www.google.com/analytics/siteopt/splash?hl=zh_twGooglehttp://www.google.com.tw/webmasters/ SEO http://www.google.com/support/webmasters/bin/answer.py?answer=35291Googlehttp://www.google.com/webmasters/tools/home?hl=zh-TW GoolgeGooglehttp://www.google.com/webmasters/guidelines.htmlGoogle Google Trifecta http://www.youtube.com/watch?v=9yKjrdcC8wA http://www.google.cn/intl/zh-TW/webmasters/docs/search-engine-optimization-starter-guide-zh-tw.pdf CC 3.0 31
    • Google SEO Google Search http://www.google.com.tw/webmasters/ ©Copyright 201132