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Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
Social Media for Insurance Brokers
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Social Media for Insurance Brokers

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Presentation delivered to users of The Broker's Workstation on social media and its application to insurance brokers.

Presentation delivered to users of The Broker's Workstation on social media and its application to insurance brokers.

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  • Social media refers to web based content (the media) which is created and/or distributed online through social connections and interactions.
  • Social Media enables individuals, business and organizations
  • Self publish content using one of many free and low cost systems available. Not a newsletter, successful blogs invite comment and sharing of information.
  • Create a publish video, YouTube videos can be embedded in other websites. Example IBAO videos on Auto Reforms
  • Individual status/newsfeed. Has evolved to include the ability to distribute links and images. Individuals follow other twitter users, content can be aggregated using search tools and #tags. Users can have public or private conversations and retweet posts.
  • Individual status/newsfeed. Has evolved to include the ability to distribute links and images. Individuals follow other twitter users, content can be aggregated using search tools and #tags. Users can have public or private conversations and retweet posts.
  • Individual status/newsfeed. Has evolved to include the ability to distribute links and images. Individuals follow other twitter users, content can be aggregated using search tools and #tags. Users can have public or private conversations and retweet posts.
  • Professional networking, business users. Messaging, Groups
  • Professional networking, business users.
  • Professional networking, business users.
  • The monster of them all
  • The monster of them all
  • The monster of them all
  • Privacy Settings Demo
  • Show Page examples
  • Demo pages
  • Demo pages
  • Demo ads
  • Open link
  • Transcript

    • 1. Social Media for Insurance Brokers TBW Ontario User Group October 19, 2010
    • 2. What is Social Media? Web Content generated and distributed online through social connections and relationships
    • 3. Social Media enables… Individuals, organizations and business to create and distribute… Information Opinions Images Video/Audio … to anyone they are connected to and potentially to their connections’ connections.
    • 4. Some Numbers Facebook • More than 500 million users • Over 16 million Canadian users Twitter • Over 160 million users worldwide
    • 5. Blog
    • 6. Blog Benefits: • Easy to publish news, articles and commentary • Many hosting options • Can be linked to other social media
    • 7. Blog Limitations: • Requires continuous updating to be effective • Hard to produce consistently engaging content
    • 8. YouTube
    • 9. YouTube Benefits: • High engagement potential • Easy to share and view • Embed in other websites • Reuse content from other sources (IBAO)
    • 10. YouTube Limitations: • Can be difficult to create high quality content • Poor quality content can lead viewers to draw negative conclusions about your company.
    • 11. Twitter
    • 12. Twitter Benefits: • Easy to use • Smartphone friendly • Link to and promote other content (blogs) • Link to Facebook status • Retweet other users tweets • Search capabilities
    • 13. Twitter Limitations: • Like blogs, it can be difficult to produce continuous quality content
    • 14. LinkedIn
    • 15. LinkedIn Benefits: • Good for professional networking • Ideal for connecting to commercial clients and prospects.
    • 16. LinkedIn Limitations • Smaller user base • Limited number of “valuable” connections in some regions and industries
    • 17. Facebook
    • 18. Facebook Benefits: • Largest user base - 500,000,000 and growing! • Broad demographic • Build visibility and connections through relationships “Like” • Extensive content support • Inexpensive targeted advertising
    • 19. Facebook Limitations: • Privacy issues • Not all exposure is good • Can be difficult to achieve “engagement”
    • 20. Facebook Privacy Make no assumptions You control what information is shared And with whom
    • 21. Facebook Privacy
    • 22. Facebook Privacy 1. Set Privacy for all Options and Albums 2. Use Friend Lists and Customize Sharing to Include or Exclude Lists 3. Edit Application & Website Settings to control what information they can access 4. Moderate your behaviour as if you were in a public place
    • 23. Facebook Pages • Represents your business or brand on Facebook • Facebook users can “Like” your page • “Like” is shared through their newsfeed • You can communicate with fans • You can promote your page with Facebook ads
    • 24. Creating a Page for Your Business 1. Click Advertising at bottom of website 2. Select Pages from left sidebar 3. Click Create Page 4. Select type of page and give it a name
    • 25. Creating a Page for Your Business 1. Edit your page, add content – link to website, quote request form 2. Promote your page 3. Create a custom URL once you have 25 fans
    • 26. Facebook Ads Facebook ads can be used to promote your page and drive traffic to it Ads can be targeted geographically and demographically Ad costs are based on an auction/bid system and determined by demand
    • 27. Strategies for Social Media Success 1. Develop an engagement strategy What type of content will attract your target audience? What type of content will keep them coming back? How will you generate this content?
    • 28. Strategies for Social Media Success 2. Use multiple channels • Link to Twitter • Import Blog to Facebook • YouTube content
    • 29. Strategies for Social Media Success 3. Evaluate Results • Facebook Analytics • Google Analytics
    • 30. Small Business Internship Program • Federal program to help fund e-business projects • Provides financial support to hire a post-secondary student to work on e-business projects • Covers 75% of wages up to $10,000 for 12 weeks http://www.ic.gc.ca/eic/site/sbip-pspe.nsf/eng/home
    • 31. Thank You Brian Hitchlock, CIP, CAIB Email: brian@hitchlock.ca Web: www.hitchlock.ca Twitter: @bhitchlock Facebook Page: Hitchlock Training & Consulting

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