Rotary 7 Dec07 Afghan Media Presentation

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Rotary 7 Dec07 Afghan Media Presentation

  1. 1. At War in Afghanistan: The Military and the Media
  2. 2. BLUF Public Affairs can help  win or lose wars— success results from the actions of commanders and their PAOs 5/12/2009 2
  3. 3. Introduction LTC Bryan Hilferty, 10th Mtn  5/12/2009 3
  4. 4. PA Mission deployed IO instead of MR  To help meet the combatant  commander’s IO objectives NOT just to inform American public and  soldier’s families (Although this is a byproduct of complete,  accurate, and timely release of information) IO is focused outward with an additional  audience 5/12/2009 4
  5. 5. METT-T Mission  Conduct deployed public affairs in order  to meet the combatant commander‟s IO objectives Enemy—Audiences  Terrain  Troops Available  Time  5/12/2009 5
  6. 6. Mission  5/12/2009 6
  7. 7. Mission  5/12/2009 7
  8. 8. METT-T Mission  Enemy—Audiences  Commanders  Soldiers  Media  Coalition public  Afghanistan  The third world and Muslim population  Terrain  Troops Available  Time  5/12/2009 8
  9. 9. 5/12/2009 9
  10. 10. METT-T Mission  Enemy—Audiences  Terrain  Bombed out hell hole   Things aint been going well PAOwise Troops Available  Time  5/12/2009 10
  11. 11. Welcome to the war on terrorism story, where journalists have faced two options: travel solo into a region so lawless and dangerous that eight journalists were killed over the course of 17 days in November (more fatalities than the U.S. military had suffered up to that point), or play by the rules of a Pentagon determined to delay and limit access to the conflict. Nina Easton, American Journalism Review, March 2002 I think it’s just unspeakable what the military is doing to journalists in the Afghan conflict. I don’t believe any meaningful reporting has come out of the U.S. military, vis-à-vis its war in Afghanistan. None. None! Christiane Amanpour, Proceedings, April 2002 More so than during any major war in American history, journalists here have been left to their own devices, left literally and figuratively to take their chances in freezing cars outside the protection of the U.S. military cocoon. Peter Baker, AJR, May 2002 5/12/2009 11
  12. 12. METT-T Mission  Enemy—Audiences  Terrain  Troops Available  10th Mountain Division PAO (-)   314th Press Camp Headquarters (-)  Every non-SOF soldier in Afghanistan Time  5/12/2009 12
  13. 13. METT-T 5/12/2009 13
  14. 14. 5/12/2009 14
  15. 15. History 5/12/2009 15
  16. 16. We are good guys doing good things for a good reason 5/12/2009 16
  17. 17. METT-T 5/12/2009 17
  18. 18. METT-T Mission  Enemy—Audiences  Terrain  Troops Available  Time  2 weeks  5/12/2009 18
  19. 19. History 5/12/2009 19
  20. 20. METT-T 5/12/2009 20
  21. 21. Constraints SAPP  OPSEC  Current and future Ops   “At no time will risk to my soldiers be outweighed by embedded media” Can‟t issue written releases  314th PCH is “TACON”  People who don‟t exist  5/12/2009 21
  22. 22. OGAs etc. This is some weird stuff,quot; joked an Army officer who coordinates air strikes. quot;Some guy in jeans and a beard comes up to me and hands me a scrap of paper with grid coordinates scrawled on it and says, `Here, go kill this target.' And I go, `Who are you?' And he says, `Billy.' And I go, „All right!‟ In truth, requests for close air support and other protective fire are meticulously cross-checked with the entire staff and with units in the field. 5/12/2009 22
  23. 23. IPB Oct   1st Battalion 87th Infantry, 10th Mtn Div to Uzbekistan Nov-Dec   10th Mtn troops to Mazar E Sharif and Bagram  Marines at Camp Rhino  101st to Kandahar Jan   314 PCH in Kuwait and at Kandahar and MES Feb   10th Mtn HQ to Bagram  Anaconda prep  101st from Kandahar to Bagram March to June   CJTF-Mtn at Bagram/314PCH at Kandahar 5/12/2009 23
  24. 24. History 5/12/2009 24
  25. 25. 5/12/2009 25
  26. 26. History 5/12/2009 26
  27. 27. History 5/12/2009 27
  28. 28. K2 MAZAR E SHARIF AF BAGRAM AF ALI KHEYL KABUL AF PARACHINAR AF, PK GARDEZ KHOWST AF SHKIN MIRAM SHAW AF, PK QANDAHAR AF 5/12/2009 28
  29. 29. KNOWN LOCATIONS, OBJ OBJ Remington 5/12/2009 29
  30. 30. SERKHANKHEL POTENTIAL HLZs SERKHANKHEL MARZAK BABUKHEL 5/12/2009 30 GREEN AREAS SUITABLE FOR HLZs
  31. 31. •SENIOR LEADERS EXFIL NORTH ON RATLINES TO AVOID KK, ZK, TF-64 D-1 TO D •MAIN BODY REMAINS •DEPLOY SOME MAIN BODY TO CAVES, UGF •MOST OF MAIN BODY IN VILLAGES WITH CIVILIANS TRIGGERS FOR EVICTION OF CIVILIANS AND MAIN BODY MVMT: -RAK AASLT EARLY D-DAY -ZIA SP FROM GARDEZ D-DAY Sr Ldr SA 7 SA 7 Sr Ldr 120 mm SA 7 SA 7 120 mm OBJ Remington LOOKING FROM SOUTH TO NORTH 5/12/2009 31
  32. 32. •NLT D-1, CONFIRMED APPROX 400 ENEMY IN SHAHI KHOWT D-1 TO D •IMU DEPLOYS TO BP‟S, CONDUCT PCCs, FINAL PREP OF PRE-EMPLACED & PRE-REGISTERED MORTARS & DShK •AQ REINFORCEMENTS MOVE IN BEFORE & IMMEDIATELY AFTER AASLT •SURPRISES: ENEMY FIGHTS IN MTNS VICE EXFILTRATING; ZERO USE OF MINES, BOOBY TRAPS; TOWED ARTY IN TRI-CITIES AQ DShK 120 mm AQ DShK 120 mm 120 mm SA 7 120 mm 120 mm 120 mm SA 7 120 mm 120 mm 120 mm 120 mm 120 mm 120 mm 120 mm OBJ Remington LOOKING FROM SOUTH TO NORTH 5/12/2009 32
  33. 33. Keys to Success Speak the cdr's language  they is military so use military  language/MDMP etc.  If they were CEOs, should use financial language Stress OPSEC  5/12/2009 33
  34. 34. 5/12/2009 34
  35. 35. Classified forces and IO PAG-Don’t say nuttin to nobody  Don’t understand about hiding in  plain sight Strategic, operational, and political  implications 5/12/2009 35
  36. 36. U.S. Forces Kill 5 In An Afghan Raid That Raises Doubts By Carlotta Gall with Eric Schmitt, New York Times, May 14, 2002 BAGRAM AIR BASE, Afghanistan, May 13 — American Special Operations forces killed five people suspected of being fighters for Al Qaeda or the Taliban and captured 32 others in a night raid in southern Afghanistan on Sunday, military officials said today. No Americans were injured in the clash 50 miles north of Kandahar, in Oruzgan Province. But almost immediately some officials raised doubts about the operation, and American officials acknowledged that the initial questioning of those detained brought up no immediate indications that the captives were Taliban or Qaeda fighters. quot;So far we haven't found anyone of great interest in this group,quot; a senior military official said. quot;If they prove not to be bad guys, and were just in the wrong place at the wrong time, we'll release them.quot; 5/12/2009 36
  37. 37. History 5/12/2009 37
  38. 38. Keys to Success Use SecDef, ASD-PA, and  Combatant commander news briefings for your PAG, as the published PAG will quickly be overtaken by events You do not work for higher HQ  PAO 5/12/2009 38
  39. 39. Keys to Success 5/12/2009 39
  40. 40. Media Relations Your attitude towards media is  critical Are you there to hold them at arms  length, do you tolerate them?  Or do you welcome them with open arms as a combat multiplier Media are not like snakes, Media is  terrain 5/12/2009 40
  41. 41. Media Relations Specifics 5/12/2009 41
  42. 42. Media Relations Specifics 5/12/2009 42
  43. 43. Media Relations 5/12/2009 43
  44. 44. Media Relations 5/12/2009 44
  45. 45. Embed media Accept risk—of OPSEC violation  and of a negative story Put plan to embed in the OPORD  Get commanders on board  Don’t need a big plan, but brief  commanders on what to say and what to expect Trust soldiers  Embed ground rules  5/12/2009 45
  46. 46. 5/12/2009 46
  47. 47. News Conferences: Ground Rules  Bench or chairs for scribblers  keeps them from creeping up on  you  Keeps briefer's eye contact Outdoors/HMMWV vs. conf  room/podium Light Discipline  5/12/2009 47
  48. 48. News Conferences: 5/12/2009 48
  49. 49. VIP coverage 5/12/2009 49
  50. 50. VIP Coverage 5/12/2009 50
  51. 51. 5/12/2009 51
  52. 52. Conclusion With the proper attitude and TTPs,  PA is a force multiplier The American Army is good guys  doing good things for a good reason Accepting the premise above, to  win the IO war, keep as many media as possible as close to you as possible 5/12/2009 52

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