What have we learned so far?● Use the active voice● Your story hook should have a shape● Keep paragraphs to 3-4 lines● Have an engaging voice, multimedia or get to the point● Break rules of grammar appropriately● READ YOUR WRITING OUT LOUD
Other bloggy stuff PoP does well: ● Make lists ● Harness staff for content ● Gives back to users - PoP Star of the Week
More post ideas:● Respond and reflect on industry news.● Every time you have a meeting, take a photograph and write down what happened. How did you feel? What did you learn?● Mini case study
Random Best Practices● Always put in links when you can● Format your headline, so its different from your body● If youre writing a series, label it.● Allow comments● Respond to comments● Pull out the most interesting bit in your headline. Use snappy words.
Twitter“When it comes to how information spreadsthrough Twitter – when it’s coming frompersonal, individual accounts, it is likely toreach a larger audience."
How Do I Get Started?- Sign up: http://twitter.com- Download a phone appand Tweetdeck- Install a bit.lybookmarklet- Start following people inyour industry. Try this list.
Twitter Best Practices● Avoid abbreviations like "U never send me flowers nemore."● Make a branded background● Respond to people● Do not use automated feeds that spit your headline onto Twitter - and if you do, then write your headlines like tweets.● Statistics get retweets; questions get clicks● Add something interesting or valuable when you tweet a link
Ask Me Stuffemail@example.com/starr