Collaboration in the era of crowdsourcing
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Collaboration in the era of crowdsourcing

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Collaboration in the era of crowdsourcing Collaboration in the era of crowdsourcing Presentation Transcript

  • Collaboration
    in the era of
    Crowdsourcing
    Hutch Carpenter
    VP Product, Spigit
    @bhc3
  • Are We Doing Enough with This?
    project deadline
    Cognitive surplus: organizations barely scratch the surface
    17th meeting
    research
    43rd meeting
    write report
    64th meeting
    client call
    115th meeting
    2
  • What’s in Our Cognitive Surplus?
    Knowledge
    Perspectives
    Heuristics
    Facts, experiences, processes we know
    Maps from reality to an internal language
    Methods of searching for a solution
    * Scott Page, The Difference
    3
  • Our Cognitive Toolkits Create Local Optima
    Individually, each of us applies our knowledge, perspectives and heuristics to arrive at the best solution we can…
    …but that’s likely not the best solution overall.
    1
    2
    4
    3
    utility of ideas
    solutions landscape
    * Scott Page, The Difference
    4
  • Tough Challenges Need Cognitive Diversity
    • Different local optima
    • Build on others’ local optima
    unmet needs
    in an adjacent market
    cognitive diversity required
    reduce logistics expense by 15%
    location of company outing
    difficulty of problem or opportunity
    5
  • Case Study: Raytheon Supply Chain Group
    Social network analysis on 673 employees in supply chain group
    1
    Asked each: “What is the one thing that you would change to improve supply chain management?”
    2
    idea assessment
    3
    Each idea was rated by two executives
    Access to more diverse connections generated higher quality ideas
    4
    diverse connections
    insular
    * Prof. Ron Burt, Structural Holes & Good Ideas
    6
  • Case Study: InnoCentive Challenges
    * The Value of Openness in Scientific Problem Solving
    7
  • But We Don’t Seek Out Diversity
    * Prof. Andrew McAfee, How to Hit the Enterprise 2.0 Bullseye
    * Gruenfeld, Mannix, Neale, Group Composition and Decision Making
    8
  • So We Operate on Cognitive Redundancy
    9
  • Usual Collab Practices Don’t Foster Diversity
    Knowledge Creation
    Water Cooler
    Project Work
    • News updates
    • Information sharing
    • Ambient awareness
    • Tactical deliverables
    • Status sharing
    • Project team focus
    • Context specific
    • Knowledge only
    • Explicit, not tacit
    10
  • Break the Tyranny of Strong Ties
    0
    What enables this?
    11
  • Communities of Purpose
    • Interest graphs
    • Social objects
    • Focus
    • Interactive
    • Results orientation
    12
  • Signals of Trust
    How do you address the lack of trust and appraisal without strong ties?
    #fow online reputation will become a key driver defining knowledge work for everyone thanks to social tools
    13
    18 hours ago
  • Crowdsourcing Is an Attitude
    • Source beyond titles and buddies
    • Fearless engagement with strangers
    • Cast of thousands
    * Photo: Stephane Lam (Flickr)
    14
  • Thank you
    Hutch Carpenter
    VP Product, Spigit
    @bhc3
    15