Collaboration in the era of crowdsourcing

Collaboration
in the era of
Crowdsourcing
Hutch Carpenter
VP Product, Spigit
@bhc3

Are We Doing Enough with This?
project deadline
Cognitive surplus: organizations barely scratch the surface
17th meeting
research
43rd meeting
write report
64th meeting
client call
115th meeting
2

What’s in Our Cognitive Surplus?
Knowledge
Perspectives
Heuristics
Facts, experiences, processes we know
Maps from reality to an internal language
Methods of searching for a solution
* Scott Page, The Difference
3

Our Cognitive Toolkits Create Local Optima
Individually, each of us applies our knowledge, perspectives and heuristics to arrive at the best solution we can…
…but that’s likely not the best solution overall.
1
2
4
3
utility of ideas
solutions landscape
* Scott Page, The Difference
4

Tough Challenges Need Cognitive Diversity
Different local optima
Build on others’ local optima
unmet needs
in an adjacent market
cognitive diversity required
reduce logistics expense by 15%
location of company outing
difficulty of problem or opportunity
5

Case Study: Raytheon Supply Chain Group
Social network analysis on 673 employees in supply chain group
1
Asked each: “What is the one thing that you would change to improve supply chain management?”
2
idea assessment
3
Each idea was rated by two executives
Access to more diverse connections generated higher quality ideas
4
diverse connections
insular
* Prof. Ron Burt, Structural Holes & Good Ideas
6

Case Study: InnoCentive Challenges
* The Value of Openness in Scientific Problem Solving
7

But We Don’t Seek Out Diversity
* Prof. Andrew McAfee, How to Hit the Enterprise 2.0 Bullseye
* Gruenfeld, Mannix, Neale, Group Composition and Decision Making
8

So We Operate on Cognitive Redundancy
9

Usual Collab Practices Don’t Foster Diversity
Knowledge Creation
Water Cooler
Project Work
News updates
Information sharing
Ambient awareness
Tactical deliverables
Status sharing
Project team focus
Context specific
Knowledge only
Explicit, not tacit
10

Break the Tyranny of Strong Ties
0
What enables this?
11

Communities of Purpose
Interest graphs
Social objects
Focus
Interactive
Results orientation
12

Signals of Trust
How do you address the lack of trust and appraisal without strong ties?
#fow online reputation will become a key driver defining knowledge work for everyone thanks to social tools
13
18 hours ago

Crowdsourcing Is an Attitude
Source beyond titles and buddies
Fearless engagement with strangers
Cast of thousands
* Photo: Stephane Lam (Flickr)
14

Thank you
Hutch Carpenter
VP Product, Spigit
@bhc3
15

Collaboration in the era of crowdsourcing

by Hutch Carpenter on Jun 22, 2011

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