#McDStories Idea:    Was to highlight good news related to the fast food chain Disaster:    People used the hashtag to hig...
#QantasLuxury Idea: Was to gratify people to share their your dream luxury inflight    experience Disaster: Unhappy custom...
#WaitroseReasonsIdea: Get people talking about   their brand by asking for   people to finish the sentence;   “I shop at W...
#SpreadTheCheerIdea: Get People tweeting their ideas   and joyful experiences during the   Christmas seasonDisaster: Bad p...
Thank Youhttp://www.telegraph.co.uk/technology/twitter/9034883/McDonalds-McDStories-Twitter-campaign-backfires.htmlhttp://...
Twitter Disasters
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Twitter Disasters

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Keeping a contingency plan in place before starting Twitter campaigns is necessary. The conversations on social media can go out of control. Here are some of the disasters that took place on twitter.

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Twitter Disasters

  1. 1. #McDStories Idea: Was to highlight good news related to the fast food chain Disaster: People used the hashtag to highlight their horror stories
  2. 2. #QantasLuxury Idea: Was to gratify people to share their your dream luxury inflight experience Disaster: Unhappy customers started making fun of the idea of #qantasluxury
  3. 3. #WaitroseReasonsIdea: Get people talking about their brand by asking for people to finish the sentence; “I shop at Waitrose because…”Disaster: Tweets making mockery of the brand and positioned as an upper middle class expensive place
  4. 4. #SpreadTheCheerIdea: Get People tweeting their ideas and joyful experiences during the Christmas seasonDisaster: Bad practices of Starbucks started flooding like tax violation, ill treatment of staff and other such issues
  5. 5. Thank Youhttp://www.telegraph.co.uk/technology/twitter/9034883/McDonalds-McDStories-Twitter-campaign-backfires.htmlhttp://www.smh.com.au/travel/travel-news/qantas-makes-hash-of-tweet-campaign-20111122-1nsa4.htmlhttp://www.eurekasales.co.uk/5443/did-the-waitrose-reasons-twitter-campaign-backfire-or-not/http://mashable.com/2012/12/18/starbucks-twitter-taxes/

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