Health drinks - TVC analysis

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Health drinks - TVC analysis

  1. 1. Presentation byBhavna VajaVipin NairKhusbhu AnbhavneNishant WarrierBhavesh Sharma
  2. 2. Health Drinks
  3. 3. Complan Latkeram – Leo Burnett
  4. 4. Complan Latkeram ad Pros The ad has the fun element The brand is firmly positioning it as the growth supplement to the food. Cons The Latkeram concept is repetitive The kid is more concerned about his height No major difference can be noticed in the kid and the other school kids teasing him
  5. 5. BournvitaVictory ad - Ogilvy & Mather
  6. 6. Bournvita Victory ad Pros The brand directly speaks to the mother The most important aspect – the child’s success is touched upon The background music gives you the exact feeling A sleek closure says that bournvita increases the nutritional value of milk Well portrayed - “ Tan ki Shakti is shown in the Karate and Man ki shakti in the Determination”
  7. 7. ComparisonBournvita Complan
  8. 8. New Advertisement – A7 All mothers in the society one by one gather in the society’s compound. Huge boxes for donating clothes are kept One by one the ladies put old clothes of their kids in the box The dialogue says Apke purane kapde hajaro baccho ke chehre par muskurahat late hai All ladies smile and sayWaise bhi complan pine wale bacche jaldi bade ho jate hai
  9. 9. Thank You

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