What is an Insight?Insight comes to life when it’s told in such a captivating way that makesconsumers stop and say“hmm, I ...
Insight and Ads…The main Objective of any Advertising campaign is to connect with theTarget audience.The Reason Behind Eve...
Dove “Real Beauty”Insight“Women in all shapes, sizes, look are still beautiful. Let’s stop idolizingthe fake and start liv...
Bournvita “Tayaari Jeet Ki”Insight“Being prepared for every challenge”.Women connected with this insight because every mot...
Ideas – “Telephone Exchange”Insight“Mobile phone is a true reflection of usand what’s going on in our life”People connecte...
Tanishq – “Affordable diamonds”Insight“The purest form of love … brother-sister relationship”People connected with this in...
Coca-Cola “Haan mein crazy hoon”Insight“Being kind to a stranger is often considered CRAZY”People connected with this insi...
Share with me the ads you felt wasthe perfect connectBhavna Vaja@bhavnafeelingbhavnavaja@gmail.com
Great Insight - Key to Amazing Campaigns
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Great Insight - Key to Amazing Campaigns

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In the huge cluttered market the main challenge of every brand is to create that top of mind recall for itself. Many brands spends huge amount of money still fails to connect with their target audience. To leverage the communication channels brands needs to understand their consumers and connect with them creatively. This creative way starts from a great INSIGHT and further that insight conveyed in a beautiful way. This presentation covers some amazing campaigns where brands cracked the way to the heart of their target audience.

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Transcript of "Great Insight - Key to Amazing Campaigns"

  1. 1. What is an Insight?Insight comes to life when it’s told in such a captivating way that makesconsumers stop and say“hmm, I thought I was the only who feltlike that”
  2. 2. Insight and Ads…The main Objective of any Advertising campaign is to connect with theTarget audience.The Reason Behind Every SuccessfulCampaign Is An Insight
  3. 3. Dove “Real Beauty”Insight“Women in all shapes, sizes, look are still beautiful. Let’s stop idolizingthe fake and start living in the real world. Let’s be happy with what welook like”.Women connected with this insight because they already felt thatway, but were just glad someone was finally saying it.
  4. 4. Bournvita “Tayaari Jeet Ki”Insight“Being prepared for every challenge”.Women connected with this insight because every mother dreams of herkid’s success. She is constantly striving to help her kid achieve andwin.
  5. 5. Ideas – “Telephone Exchange”Insight“Mobile phone is a true reflection of usand what’s going on in our life”People connected with this insight because in our daily stressful life wetend to forget to appreciate each others role in our life.
  6. 6. Tanishq – “Affordable diamonds”Insight“The purest form of love … brother-sister relationship”People connected with this insight because the person who loves a girlthe most is her brother. Although they are bad at expressing butalways find a way to make their sister feel special.
  7. 7. Coca-Cola “Haan mein crazy hoon”Insight“Being kind to a stranger is often considered CRAZY”People connected with this insight because the young generation todayis much more open to doing something for others. They think beyondthemselves and feel satisfied when they are the reason behindsomeones Happiness.
  8. 8. Share with me the ads you felt wasthe perfect connectBhavna Vaja@bhavnafeelingbhavnavaja@gmail.com

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