Value Added Service in the Restaurants

What is Value addition? It is giving our guest more value for the money he is spending in the restaurant. In short it is going beyond the expected customer service….

There are two types of Services Core Services Value Added Services

Core Services

Value Added Services

Core Services Core services are the basic things that customers (internal or external) want from products they purchase (quality, on time delivery, price (cost), etc.) Somewhat easier to emulate or copy

Core services are the basic things that customers (internal or external) want from products they purchase (quality, on time delivery, price (cost), etc.)

Somewhat easier to emulate or copy

Operations Management Flexibility Quality Speed Price (or cost Reduction) Performance Objectives

Value Added Services Value-added services differentiate the organization from competitors and build relationships that bind customers to the firm in a positive way (sales and field support, problem solving, etc.) Significantly more difficult to copy and implement

Value-added services differentiate the organization from competitors and build relationships that bind customers to the firm in a positive way (sales and field support, problem solving, etc.)

Significantly more difficult to copy and implement

Value Added Services Value-Added Service Categories Operations Management Information Problem Solving After sales Services

Going out of your way while serving guests!

It is also known as Service Enhancement. i.e adding a little extra to the normal service

Value added service Anticipate guest’s needs Win the respect and loyalty of the guests by taking personal responsibility of their problems. Add value to the commodity at every step Delivery of the promise

Anticipate guest’s needs

Win the respect and loyalty of the guests by taking personal responsibility of their problems.

Add value to the commodity at every step

Delivery of the promise

Steps in Value added service Listening actively Confirm understanding Foresee needs Look for opportunities Take action

Listening actively

Confirm understanding

Foresee needs

Look for opportunities

Take action

Remember! People gladly pay extra for exceptional service

Benefits Us Guest satisfaction Increase in the tips Regular Guests Increase in average check Guest Support More value for money Good experience Feeling of being important

Us

Guest satisfaction

Increase in the tips

Regular Guests

Increase in average check

Guest

Support

More value for money

Good experience

Feeling of being important