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Product launch

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  • 1. MARKETING ESSENTIALS PROF - DALTON
    • GROUP MEMBER
    • ANISH DHODIA
    • ARVING SINGH
    • BHAVIN GALA
    • DIMPLE SHAH
    • IMRAN KHAN
    • MAHESH BHANUSHALI
    PROJECT ON LAUNCH OF NEW LIPSTICK BRAND
  • 2.
  • 3. MARKET SHARE AND SIZE INDIAN MARKET FOR LIPSTICK IS AROUND 200 CRORES
  • 4. GROWTH IN MARKET
    • HUGE GROWTH IN INDIAN URBAN AND METRO
    • CITIES
    • IN INDIAN THERE IS 30% GROWTH
    • WERE IN 15% IS IN METRO CITIES
  • 5. CRÈME LIPSTICK
    • FEATURES
    • This CREME lipstick contain more wax & moisturizer which helps you to protect your lips
    • Its basically for dailly use
    • DIFFERCITION-
    • Long lasting
    • Huge range of shades
    • LEAD AND ANIMAL FAT FREE
    Price:149/249 6 to 7 hours its stays after application
  • 6.
      • PEARLY/FORST LIPSTICK
    • FEATURES-
    • These colors make your lips come alive and can make you stand out in a crowd. Great for a funky night out at a party. Frosted lipstick reflects light, making your lips sparkle and glisten.
    • DIFFRENTION-
    • TWO IN ONE COLOUR
    • MINT AND CHOCOLET FLAVOUR &
    • FRAGANCE
    Price: 350/450 Rs. 4 to 5 hours its stay after application
  • 7.
    • FETURES
    • Gloss isn’t so much a lipstick as it is a lip enhancer. It adds a look of lush and shine to lips. It can be worn with or without lipstick. Because it adds a dimension of depth, it’s also a favorite of women who have thin and small lips
    • DIFFERCITION-
    • LIQUID FORM
    • BRIGHT COLOUR WITH DESIGN
    Price: 300/450/650 Rs . 5 TO 6 HRS ITS STAYS AFTER APPICABLE GLOSS LIPSTICK
  • 8.
    • PRICE – 350/ 450 RS
    • 5 TO 6 HRS ITS STAYS AFTER APPICATION
    • FETURES-
    • Specially made for bride
    • Inspired by sensual molten colour of Indian jewel and precious metal
    • Colors/ shades such as liquid gold, silver, copper, rubies and sapphires
    • DIFFERCITION-
    • LONG LASTING
    • INDULING FLAVOR LIKE ROSE &
    • HONEY, BUTTER, & COCO
    . WEDDING SPECIAL
  • 9. PROBLEM
    • COMPETION
    • LACK OF FINANCE
    • COST AND DISTRIBUTION
    • NEW IN THE MARKET
    • HUGE ADVERISMENT COST
  • 10. OBJECTIVE
    • TO GAIN 10% OF MARKET SHARE
    • TO REACH 25% SALES IN 12 MONTH
    • TO CREATE BRAND IMAGE
    • TO GAIN CUSTOMER SATISFACTION
  • 11. Segmentation
  • 12. 4 P’s
    • PRODUCT: 10GMS, 25GMS AND 50GMS
    • PRICE: 150, 350, 499
    • PLACE: ALL METRO CITIES
    • PROMOTION: Road shows outside good colleges and malls, stalls at retailers, super markets, and malls
  • 13. Promotion 60% we will spend on ATL And 40% will spend on BTL We will also launch ultra low price pack(ULP)
  • 14. THANK YOU