Product launch

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Product launch

  1. 1. MARKETING ESSENTIALS PROF - DALTON <ul><li>GROUP MEMBER </li></ul><ul><li>ANISH DHODIA </li></ul><ul><li>ARVING SINGH </li></ul><ul><li>BHAVIN GALA </li></ul><ul><li>DIMPLE SHAH </li></ul><ul><li>IMRAN KHAN </li></ul><ul><li>MAHESH BHANUSHALI </li></ul>PROJECT ON LAUNCH OF NEW LIPSTICK BRAND
  2. 2.
  3. 3. MARKET SHARE AND SIZE INDIAN MARKET FOR LIPSTICK IS AROUND 200 CRORES
  4. 4. GROWTH IN MARKET <ul><li>HUGE GROWTH IN INDIAN URBAN AND METRO </li></ul><ul><li>CITIES </li></ul><ul><li>IN INDIAN THERE IS 30% GROWTH </li></ul><ul><li>WERE IN 15% IS IN METRO CITIES </li></ul>
  5. 5. CRÈME LIPSTICK <ul><li>FEATURES </li></ul><ul><li>This CREME lipstick contain more wax & moisturizer which helps you to protect your lips </li></ul><ul><li>Its basically for dailly use </li></ul><ul><li>DIFFERCITION- </li></ul><ul><li>Long lasting </li></ul><ul><li>Huge range of shades </li></ul><ul><li>LEAD AND ANIMAL FAT FREE </li></ul>Price:149/249 6 to 7 hours its stays after application
  6. 6. <ul><ul><li>PEARLY/FORST LIPSTICK </li></ul></ul><ul><li>FEATURES- </li></ul><ul><li>These colors make your lips come alive and can make you stand out in a crowd. Great for a funky night out at a party. Frosted lipstick reflects light, making your lips sparkle and glisten. </li></ul><ul><li>DIFFRENTION- </li></ul><ul><li>TWO IN ONE COLOUR </li></ul><ul><li>MINT AND CHOCOLET FLAVOUR & </li></ul><ul><li>FRAGANCE </li></ul>Price: 350/450 Rs. 4 to 5 hours its stay after application
  7. 7. <ul><li>FETURES </li></ul><ul><li>Gloss isn’t so much a lipstick as it is a lip enhancer. It adds a look of lush and shine to lips. It can be worn with or without lipstick. Because it adds a dimension of depth, it’s also a favorite of women who have thin and small lips </li></ul><ul><li>DIFFERCITION- </li></ul><ul><li>LIQUID FORM </li></ul><ul><li>BRIGHT COLOUR WITH DESIGN </li></ul>Price: 300/450/650 Rs . 5 TO 6 HRS ITS STAYS AFTER APPICABLE GLOSS LIPSTICK
  8. 8. <ul><li>PRICE – 350/ 450 RS </li></ul><ul><li>5 TO 6 HRS ITS STAYS AFTER APPICATION </li></ul><ul><li>FETURES- </li></ul><ul><li>Specially made for bride </li></ul><ul><li>Inspired by sensual molten colour of Indian jewel and precious metal </li></ul><ul><li>Colors/ shades such as liquid gold, silver, copper, rubies and sapphires </li></ul><ul><li>DIFFERCITION- </li></ul><ul><li>LONG LASTING </li></ul><ul><li>INDULING FLAVOR LIKE ROSE & </li></ul><ul><li>HONEY, BUTTER, & COCO </li></ul>. WEDDING SPECIAL
  9. 9. PROBLEM <ul><li>COMPETION </li></ul><ul><li>LACK OF FINANCE </li></ul><ul><li>COST AND DISTRIBUTION </li></ul><ul><li>NEW IN THE MARKET </li></ul><ul><li>HUGE ADVERISMENT COST </li></ul>
  10. 10. OBJECTIVE <ul><li>TO GAIN 10% OF MARKET SHARE </li></ul><ul><li>TO REACH 25% SALES IN 12 MONTH </li></ul><ul><li>TO CREATE BRAND IMAGE </li></ul><ul><li>TO GAIN CUSTOMER SATISFACTION </li></ul>
  11. 11. Segmentation
  12. 12. 4 P’s <ul><li>PRODUCT: 10GMS, 25GMS AND 50GMS </li></ul><ul><li>PRICE: 150, 350, 499 </li></ul><ul><li>PLACE: ALL METRO CITIES </li></ul><ul><li>PROMOTION: Road shows outside good colleges and malls, stalls at retailers, super markets, and malls </li></ul>
  13. 13. Promotion 60% we will spend on ATL And 40% will spend on BTL We will also launch ultra low price pack(ULP)
  14. 14. THANK YOU

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