BHAVIK AMIN                                             EXAM NO :05                                         B PHARM SEMEST...
FLOW OF PRESENTATIONIntroduction to CME programReview of literatureObjectives of CME programResearch methodologyData Inter...
Introduction about project           Definition and overview•   Both the Accreditation Council for Continuing Medical Educ...
CME represents that body of knowledge and skills generally recognized and accepted by theprofession as within the basic me...
Characteristics of CME programFocus: Physician competence, performance, and patient outcomes.Format: Variable, emphasis on...
Review of literatureCME techniques that are more effective  Interactive learning.  Sequenced sessions (CME as a “campaign”...
Meaning of CME: Continuing medical education is that processwithin the scope of family medicine which provides information...
Objectives of CME programTo provide educational activities to physicians and other healthcare professionals thatreinforce ...
Research methodologyDATA COLLECTION SOURCESPRIMARY DATAPrimary data is gathered from fieldwork (by using questionnaire).Du...
SECONDARY DATA•Secondary data is gathered from internet & books.•It is valuable source of new ideas that can be explored l...
Analysis and Data Interpretation1)     CME programs helps in improving our practice.     Data Interpretation: According to...
2) I prefer paid CME programs than organized free by companies.   Data Interpretation:   According to survey from doctors,...
3) I prefer CME programs for a short duration.  Data Interpretation:According to survey from doctors 30.55% doctors strong...
4)I prefer online CME programs.      Data Interpretation:      According to survey from doctors,      13.88% doctors stron...
5)CME motivates us to keep up-to date with medical advances. Data Interpretation: According to survey from doctors, 61.11%...
6)CME programs at some popular resorts or holiday spots attract me.Data Interpretation:According to survey from doctors,16...
7)Frequency of CME programs should be increased.  Data Interpretation:  According to survey from doctors,  30.55% doctors ...
8)Speakers should be international level for CME programs.  Data Interpretation:  According to survey from doctors,  19.44...
9) Enough materials / hard copies are not provided to doctors after CMEprograms.    Data Interpretation:    According to s...
10)Trade and consumer publications, advertising, textbooks and journals,web, television, patient educations comparatively ...
11) Which kind of CME program would you prefer?   Data Interpretation:   According to survey from doctors,   44.44% doctor...
12) Current CME programs provide satisfaction to doctors?  Data Interpretation:  According to survey from doctors,  80.55%...
FindingsMore than 90 %( 94.44%) doctors believe that CME program helps in improving theirpractice.52.76% doctors prefer pa...
Cont….41.66 % doctors agree that speakers should be international level for CME programs.50% doctors agree that enough mat...
Suggestions    94.44% doctors agree that CME programs helps in improving their practice; so, frequency of    CME programs ...
Cont….     A list of programs, e.g., neuro, and cardiac, renal, hepatic, etc. tailor made CME     programs can be given to...
ConclusionsIt is well-known to all that CME programs play a major role inpharmaceutical marketing. It takes a dual role in...
Strengths of studyCaptured feedback from physicians themselves.Low cost.Quantifiable Data; not labor intensive.Rapid resul...
Limitations Busy schedule of doctors. Wrong perception of doctors. Rush of patients to the clinic. Unwillingness of respon...
BIBLIOGRAPHY1) Davis DA, Thomson MA, Oxman AD, Haynes RB. Evidence for the   effectiveness of CME. A review of 50 randomiz...
WEBSITES1)   http://jama.ama-assn.org/content/249/8/1042.abstract visited on     11/02/20122)   http://www.ama-assn.org/re...
A study on_effect_of_cme_programs_in_improving_doctors_medical_practice[1]
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A study on_effect_of_cme_programs_in_improving_doctors_medical_practice[1]

  1. 1. BHAVIK AMIN EXAM NO :05 B PHARM SEMESTER 8 KBIPERPROJECT GUIDEMRS. MALLIKA BABUIN-CHARGE OF DEPARTMENT OF MBA(PHARMA)KBIPER, KSVV,GANDHINAGAR
  2. 2. FLOW OF PRESENTATIONIntroduction to CME programReview of literatureObjectives of CME programResearch methodologyData Interpretation and AnalysisFindingsSuggestionsConclusionsStrengths and LimitationsBibliography
  3. 3. Introduction about project Definition and overview• Both the Accreditation Council for Continuing Medical Education (ACCME) and the American Medical Association define CME as “educational activities which serve to maintain, develop, or increase the knowledge, skills, and professional performance and relationships that a physician uses to provide services for patients, the public, or the profession”.
  4. 4. CME represents that body of knowledge and skills generally recognized and accepted by theprofession as within the basic medical sciences, the discipline of clinical medicine, and theprovision of health care to the public.Continuing medical education (CME) refers to a specific form of continuing education (CE) thathelps those in the medical field maintain competence and learn about new and developing areas oftheir field.These activities may take place as live events, written publications, online programs, audio, video,or other electronic media.CME activities are developed and delivered by a variety of organizations, including:Professional AssociationsMedical Education AgenciesHospitalsEducational institutions, including universities, medical and nursing schools.
  5. 5. Characteristics of CME programFocus: Physician competence, performance, and patient outcomes.Format: Variable, emphasis on principles of adult learning(E.g. interactive, relevant to practice techniques).Funding: Industry decreasing under influence of AAMC, IOM, MacyFoundation and Pharma.Evidence of effectiveness: CME-effective in acquisition of Knowledge, skills,and performance, but low-quality evidence.Emergence of performance improvement CME (PI-CME).
  6. 6. Review of literatureCME techniques that are more effective Interactive learning. Sequenced sessions (CME as a “campaign”, not just one-time only sessions). Accurate Needs Assessment (e.g. based upon measured practice gaps compared with national guidelines) Experiential learning (based upon an individual’s or group’s practice, e.g. PI- CME projects).
  7. 7. Meaning of CME: Continuing medical education is that processwithin the scope of family medicine which provides information andactivities designed to maintain and improve the ability of the familyphysician to provide high quality patient care. This educational processencompasses all the areas usually encountered by the family physiciannecessary to carry out these responsibilities.The benefits that are gained from a CME course for physicianIt makes sure that their personal satisfaction from the job they are doing ismaintained without any interruptions.With such courses they can get new skills and also these helps the physician tobecome more efficient in their work. And they can work better than ever.
  8. 8. Objectives of CME programTo provide educational activities to physicians and other healthcare professionals thatreinforce basic medical knowledge.To introduce new ideas, skills and technology and spread research findings in order toimprove the quality of healthcare that is delivered by the participants in CME programs.To provide lifelong learning opportunities to physicians and other health care providersthat aim to increase competence, enhance practice performance, and improve the healthcare status of patients.To suggest ways to make CME more doctor friendly.To understand the frequency needed for CME program.To understand the doctor’s expectation from CME program.
  9. 9. Research methodologyDATA COLLECTION SOURCESPRIMARY DATAPrimary data is gathered from fieldwork (by using questionnaire).Duration of Study - 3 monthsTarget Population - DoctorsSample Size - 36Sampling Technique - Convenience samplingSampling Unit - Ahmedabad
  10. 10. SECONDARY DATA•Secondary data is gathered from internet & books.•It is valuable source of new ideas that can be explored later throughprimary research. Research Design: Conclusive Type
  11. 11. Analysis and Data Interpretation1) CME programs helps in improving our practice. Data Interpretation: According to survey from doctors, 55.56 % Doctors Strongly Agee that CME Programs help in improving theirpractice. 38.88% Doctors agree that CME Programs help in improving their practice 5.56% Doctors are neutral.
  12. 12. 2) I prefer paid CME programs than organized free by companies. Data Interpretation: According to survey from doctors, 13.88 % Doctors strongly agree to prefer with paid CME programs than organized free by companies. 38.88% Doctors agree to prefer with paid CME programs than organized free by companies. 33.33% Doctors are neutral in their opinion. 13.88 % Doctors disagree to prefer with paid CME programs than organized free by companies.
  13. 13. 3) I prefer CME programs for a short duration. Data Interpretation:According to survey from doctors 30.55% doctors strongly agree that CME programs should be for a short duration. 66.67% doctors agree that CME programs should be for a short duration. 2.77% doctors are neutral in their opinion.
  14. 14. 4)I prefer online CME programs. Data Interpretation: According to survey from doctors, 13.88% doctors strongly agree to prefer online CME programs. 16.66% doctors agree to prefer online CME programs. 38.88% doctors are neutral in their opinion towards online CME programs. 25% doctors disagree to prefer online CME programs. 5.56% doctors strongly disagree to prefer online CME programs.
  15. 15. 5)CME motivates us to keep up-to date with medical advances. Data Interpretation: According to survey from doctors, 61.11% doctors strongly agree that CME motivates them to up-to date with medical advance. 13.33% doctors agree that CME motivates them to up-to date with medical advance. 5.56% doctors are neutral in their opinion.
  16. 16. 6)CME programs at some popular resorts or holiday spots attract me.Data Interpretation:According to survey from doctors,16.66% doctors strongly agree that CME program at some popular resorts or holiday spotattracts them.13.88% doctors agree that CME program at some popular resorts or holiday spot attracts them.41.66% doctors are neutral in their opinion.13.88% doctors disagree that CME program at some popular resorts or a holiday spot attractsthem.8.33% doctors strongly disagree that CME program at some popular resorts or a holiday spotattracts them.
  17. 17. 7)Frequency of CME programs should be increased. Data Interpretation: According to survey from doctors, 30.55% doctors strongly agree that frequency of CME programs should be increased. 27.77% doctors agree that frequency of CME programs should be increased. 27.77% doctors are neutral in their opinion. 11.11% doctors disagree that frequency of CME programs should be increased. 2.77% doctors strongly disagree that frequency of CME programs should be increased.
  18. 18. 8)Speakers should be international level for CME programs. Data Interpretation: According to survey from doctors, 19.44% doctors strongly agree that speakers should be international level for CME programs. 22.22% doctors strongly agree that speakers should be international level for CME programs. 33.33% doctors are neutral in their opinion. 19.44% doctors disagree that speakers should be international level for CME programs. 5.55% doctors strongly disagree that speakers should be international level for CME programs.
  19. 19. 9) Enough materials / hard copies are not provided to doctors after CMEprograms. Data Interpretation: According to survey from doctors, 19.44% doctors strongly agree that enough materials/hard copies are not provided to them after CME programs. 30.55% doctors agree that enough materials/hard copies are not provided to them after CME programs. 30.55% doctors are neutral in their opinion. 13.88% doctors disagree that enough materials/hard copies are not provided to them after CME programs. 5.55% doctors disagree that enough materials/hard copies are not provided to them after CME programs.
  20. 20. 10)Trade and consumer publications, advertising, textbooks and journals,web, television, patient educations comparatively are less time consumingthan CME programs. Data Interpretation: According to survey from doctors, 2.77% doctors strongly agree that trade and consumer publications, advertisements, journals are less time consuming than CME programs. 19.44% doctors agree that trade and consumer publications, advertisements, journals are less time consuming than CME programs. 30.55% doctors are neutral in their opinion. 33.33% doctors disagree that trade and consumer publications, advertisements, journals are less time consuming than CME programs. 13.88% doctors strongly disagree that trade and consumer publications, advertisements, journals are less time consuming than CME programs.
  21. 21. 11) Which kind of CME program would you prefer? Data Interpretation: According to survey from doctors, 44.44% doctors prefer WORKSHOP PROGRAM. 33.33% doctors prefer CONFERENCE. 13.88% doctors prefer SEMINAR. 8.33% doctors prefer ONLINE CME PROGRAM.
  22. 22. 12) Current CME programs provide satisfaction to doctors? Data Interpretation: According to survey from doctors, 80.55% doctors agree that Current CME program provide satisfaction to doctors. 16.66% doctors disagree that Current CME program provide satisfaction to doctors.
  23. 23. FindingsMore than 90 %( 94.44%) doctors believe that CME program helps in improving theirpractice.52.76% doctors prefer paid CME programs than organized free by companies.More than 90 %( 97.22%) doctors prefer CME program for short duration, because of busyschedule in clinic and to avoid mental fatigue.30.54% doctors prefer online CME programme. The remaining 70% do not prefer online CMEprogram because of lack of interaction between CME program providers and doctors.74.44 % doctors agree that CME motivates us to keep up-to date with medical advances.Only 30.54% doctors say that CME programs at holiday spots or popular resorts attract them.72.16% doctors need tailor made programs from 1 or 2 can be selected.58.32 % doctors believe that frequency of CME programs should be increased. Frequency: 2 or3 times in a year.
  24. 24. Cont….41.66 % doctors agree that speakers should be international level for CME programs.50% doctors agree that enough materials/hard copies are not provided to doctors afterCME programs.22.21% doctors agree that trade and consumer publications, Advertising, textbooks andjournals, web, television, patient educations comparatively are less time consumingthan CME programs.44.44% doctors prefer workshop.33.33% doctors prefer conference.13.88% doctors prefer Seminar.8.33% doctors prefer Online CME program.80.55% doctors agree that current CME programs provide satisfaction to doctors.
  25. 25. Suggestions 94.44% doctors agree that CME programs helps in improving their practice; so, frequency of CME programs should be increased. Paid CME programs are more preferred , so companies must organize CME for doctors by registering doctors with registration fee(Rs 100-Rs 1000). CME programs must be for short duration because of busy schedule of doctors and also to avoid mental fatigue. Doctors suggest that in online CME programs there will be lack of interaction. Hence, as far as possible, online CME programs must not be organized or frequency of online CME programs must be decreased. Instead of online CME programs, conferences should be organized for the purpose of interaction. Frequency of CME should be increased and also companies should try to make CME programs more effective and provide latest information regarding medical advancements. In the case of CME programs, place (holiday spots, popular resorts) does not matter; knowledge provided by CME program matters..
  26. 26. Cont…. A list of programs, e.g., neuro, and cardiac, renal, hepatic, etc. tailor made CME programs can be given to doctors, so as to make their own choice and make CME programs more doctors friendly . Good speakers are required in CME programs. Doctors need regular programs with academic touch. CME programs should be more interactive and Brain storming rather than having lecture type CME program. Companies should also take care of some related services during CME programs. The most prominent ones area) Provide quality and hygiene food.b) Good hall with best ventilation and lighting.c) Minimum financial support.d) Good time schedule without disturbing their practice and personal commitments.
  27. 27. ConclusionsIt is well-known to all that CME programs play a major role inpharmaceutical marketing. It takes a dual role in pharmaceuticalmarketing. It takes a dual role in creating awareness about the newmolecules and brands and also helps in improving the medicalpractice of doctors to a greater extent. It is a tool that doctorsdepend on to update their knowledge towards ongoing researchesand developments. So, this project is carried out to understand theexpectations of doctors from pharma companies in organizingbetter, efficient CME programs. It is clear through the survey thatevery doctor likes to attend CME programs and companies have toconcentrate more on deciding the content and schedule to suit thepractioner’s need.
  28. 28. Strengths of studyCaptured feedback from physicians themselves.Low cost.Quantifiable Data; not labor intensive.Rapid results.
  29. 29. Limitations Busy schedule of doctors. Wrong perception of doctors. Rush of patients to the clinic. Unwillingness of respondents to answer the asked questions due to boredom or lackof time. Hence some of them have answered haphazardly or randomly. Limited time, region and limited sample size restricts this project to be generalized.
  30. 30. BIBLIOGRAPHY1) Davis DA, Thomson MA, Oxman AD, Haynes RB. Evidence for the effectiveness of CME. A review of 50 randomized controlled trials. JAMA. 1992;268(9):1111-1117.2) Thomson. February, 2002. Thomson Job Impact Study: The Next Generation of Corporate Learning.3) Todesco A. September 1997. From Training Evaluation to Outcome Assessment: What Trends and Best Practices Tell Us. The Research Center. http://learnet.gc.ca.4) Davis D, et al. Impact of Formal Continuing Medical Education: Do Conferences, Workshops, Rounds, and Other Traditional Continuing Education Activities Change Physician Behavior on Health Care Outcomes? JAMA.1999;282(9):867-874.
  31. 31. WEBSITES1) http://jama.ama-assn.org/content/249/8/1042.abstract visited on 11/02/20122) http://www.ama-assn.org/resources/doc/cme/cppd22.pdf visited on 11/02/20123) http://www.ncqa.org/tabid/1014/Default.aspx visited on 11/02/20124) http://jama.ama-assn.org/content/282/9/867.full visited on 12/02/20125) http://www.ama-assn.org/ama/pub/education-careers/continuing- medical-education.page visited on 12/02/20126) http://www.ahrq.gov/downloads/pub/evidence/pdf/cme/cme.pdf visited on 12/02/20127) http://www.medschool.vcu.edu/cpde/offerings/index.html visited on 12/02/20128) http://medicine.buffalo.edu/cme/planning_cme/cme_types.html visited on 12/02/2012
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