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  • 1. INTERNSHIP PROJECT FOR THE III SEMESTER MBA STUDENTS Regulations a. The students shall attend to any task or assignment According to the University regulations pertaining to given by The organization. MBA degree each student should undertake an Internship b. There will be local / organization guide. Project immediately after II Semester examination and submit c. The student shall produce a certificate of internship and a bound copy of the report within two weeks of d. Append it to the report. commencement of III Semester classes. The students are required to work in an industrial organization for four weeks The Process and they are expected to study and prepare write-ups about Structure, Functions, Problems faced by the organization and a. Learn about the working environment. make suggestions under the supervision of a recognized b. Sketch the organization hierarchy. guide. c. Study and make notes about the functions of various departments. Internship (Industrial Training) Report d. Assess Organizational performance. e. Prepare Vision, Mission, Objectives and Goals for the An internship project report is an organization study. f. Organization (if it is not prepared). The students are expected to study the whole organization or g. Examine the changes in the environment and how best a wing of the organization (if the organization is of giant size). the Organization can achieve its objectives. It is compulsory for the students to take up assignments or tasks given by the organization during their study period. Some Dos and Dont’s Objective To appraise the students the functioning of an Dos: organization and make SWOT analysis of various functions /  Observe the Organization dynamics. activities as well as SWOT analysis of the whole organization.  Make notes every day.  Collect-published documents Duration  Make an objective assessment of every one and every Four weeks after second semester exam and submit thing final Project report at the beginning of III Semester.  Make efforts to learn about the organization environment. Don’ts  Do not criticize anybody.  Do not make arguments about right and wrong doings 1
  • 2.  Neither be too appreciative nor too critical of the organization. Presentation of Report  Do not participate in the organization politics, if any The following sequence should be followed in the Submission of the Internship Project Report and Viva presentation of internship project report. The internship report should be submitted within two weeks of start of the III Semester MBA classes A. Cover Page – B. Certificates – Presentation and Viva Title Page…..…………………………. (I) Declaration…………………………… (ii) The internship (industrial training) report will be evaluated for Certificate (Guide/ College)…………. (iii) 50 marks. The break up of marks is: Certificate (Organization) ……………. (iv) Acknowledgement …………………… (v) a. Industrial Training report evaluation 25 Marks Contents ………………………………. (vi) b. Report Presentation 15 Marks List of tables / charts ………………….. (vi) c. Viva Voce 10 Marks Total 50 Marks C. Chapter – 1. Economic Scenario Time Frame 2. Industry Analysis 5 days - Economic, Industry & Company analysis 3. Company analysis 20 days – Analysis of functional departments 4. Functional analysis 5 days - Preparation of report 5. Summary of Analysis & Suggestions 6. Students learning experience from the Report (i) regarding getting permission for  Size 50 – 60 Pages (Indicative) companies  Hard Bound (ii) about working in the organization  Font size = 12/14 (iii) about co-operation extended by  1.5 line spacing management & employees  A4 size Exe. Bond Paper (iv) about what they learnt in their  Font style Time/ Arial internship training  Foot notes – end of each chapter (v) about their plan for future.  References at the end of each chapter 7. Bibliography  Bibliography 2
  • 3. Steps to be followed in the Process of Internship Project analysis may be presented in about two pages with number of Work under a Company paragraphs with headings and sub-headings. 1. Present Economic Scenario 3. Company Analysis Before starting internship training the students are The company analysis includes company’s profile required to know the present economic scenario prevailing in which includes the country. For this, they are required to collect information 1. Type of Organization : Private / Public Sector Public about GDP trends, per capita income, monetary and fiscal Company /Private Sector Public Company; etc., Policies, prevailing interest rates on industrial / corporate 2. Year of Incorporation. loans, functioning of capital market, exchange rate functions, 3. Company’s mission, vision, goals and objectives priority assigned by the government etc. 4. Promoters of the company The above variables are required to be studied by the 5. Shareholding Pattern students and briefly they are required to be presented in about 6. Organization Structure or hierarchy two pages as a prelude to the Industry Analysis. The 7. No of employees working information relating to above are available on website 8. Classification of employees www.rbi.org.in and other related web sites. 9. Size of land & building 10. Branches / plants if any 2. Industry Analysis 11. Capital Structure 12. Products Produced The Industry analysis depends on the company / firm in 13. Market Share which the students undergo internship training. If it is a textile 14. Equity Share Data company, then obviously students are required to study and 15. Sales & Profit over 3 – 5 year period. analyse textile industry. 16. Top Management Level (i) Board of Directors (BODs) – (list has to be Industry analysis should include number of prepared) competitors, rate of industry growth, product / service (ii) Degree of involvement of Directors characteristics, capacity, buyers / customers ; suppliers of raw (iii) Chief Executive Officer – his functions materials and parts, substitutes available, stakeholders of the (iv) Chief Finance Officer (CFO)- his functions industry, key success factors : etc., (v) Chief Marketing Officer (CMO) – his functions The students are required to refer to specific Industry’s Journals / magazines as well as website for the industry 17. Company’s major analysis. They may also discuss with the company’s top executives regarding Industry level information. The industry (i) Customer profile, (ii) Suppliers of raw materials, spares etc., 3
  • 4. (iii) Bankers and Financial Institutions, Transportation, and Sales Promotion but not (iv) Related ancillary industry, involved in pricing. (v) Transporters, Dealers and Agents, Critical factors (b) The students are required to study organization structure of the each of the 18. Make a SWOT analysis in terms of department which should include role of each (i) Managerial efficiency /ability/ experience level of employees in the hierarchy. (ii) Technology used, (c) Number of employees working in the (iii) Qualified and skill labour department in different categories. (iv) Financial strength (v) Demand for products produced, (d) The category-wise general and technical (vi) Rivals qualification required. (vii) Market share (e) The classification of employees according to (viii) Price of the product their age, qualification and experience. (ix) Geographical location (x) Nearness to the market/customers/suppliers (xi) Sales and profit earnings. Part I (a), (b), (c), (d), and (e) should form part of each of the departments. Then specific issues should follow later. FUNCTIONAL ANALYSIS PRODUCTION DEPARTMENT For making functional analysis, the students are required to work in each of the functional departments like production, The students are required to study plant facilities, type marketing, human sources, finance etc. The functional of manufacturing system, age and type of equipments, degree analysis should include People, Policies, Systems and and role of automation, plant capacities and utilizations, Procedures, and Problems if any. Productivity rating availability and type of transportation. The analysis comprises two parts. The first part is common for all departments and the second part applies for Try to record: each of the departments specifically. 1. Product / Products produced 2. Raw material used & product mix Part I 3. Cost per unit of labour, material and overheads 4. Inventory management system (a) The students should know specifically function / 5. Quality control (TQM tools implemented) activities performed by the each of the 6. Safely Program department. The functions could be listed. For 7. Process involved in manufacturing of product example marketing department may be 8. Types of logistics used involved in Packaging, Advertisement, 4
  • 5. 9. Vendor management (iv) Distribution: Should study how the end 10. Challenges faced by production managers due to products are distributed to the customers recession in the economy. across the country. Should specify the mod of 11. The student should give a drawing / sketch of the transportation, the no. of intermediaries used product / process layout. to distribute, the commission given to intermediaries, the inventory level maintained Make a SWOT analysis of Production department by the intermediaries. in terms raw material, machineries, men and technology & (v) Product Design Department: The students process involve, input –out put ratio etc., should study about the personnel involved, the frequency of coming out with innovative products. MARKETING DEPARTMENT (vi) Marketing Strategies: Should study what The students are required to make an in-depth strategies (low cost focus, differentiation etc.,) study of the marketing department covering the the organizations is adopting to increase its following areas – customer base end market share. 1. Objectives of the Department Based on the above students should make a SWOT 2. The sub division of the department – analysis of the marketing department. (i) Sales Department: Should study about the no. of personnel, territory covered, sales target, and collection of payment. HUMAN RESOURCE DEPARTMENT (ii) Marketing Research Department: Make a The students are required to collect following study regarding the customer database, how information for HR department. it is collected, which territory generally chosen 1. HR strategy of the company for marketing research. 2. Recruitment & selection process adopted 3. Training & Development programe (iii) Promotion Department: Should study on the 4. Promotion Policies various promotions – namely T.V., Radio, 5. Transfer Policies Magazines, Newspaper, Hoardings etc, 6. Compensation Policies media used for promotion. The media vehicle, 7. Empowerment media frequency and reach. Also the sales 8. Reward – Punishment System promotion like discounts, Price-offs, melas, 9. Performance Appraisal System sweep stakes carried by the organization. 10. Retrenchment 5
  • 6. 11. No. of employees working at present in the Based on three years financial statements, the organization students are required to prepare a statement of changes in 12. Classification of employees based on working capital, funds from operations And sources and (a) Age applications of funds. (b) Sex (c) Experience Summary (d) Qualification After functional analysis of various departments, SWOT analysis of the company should be made and Ascertain from HR manager whether his department provide conclusion is to be drawn. the company with a competitive advantage. Check-up whether the company’s employee’s skill, experience, education and Students Learning Experience knowledge provide the company with competitive advantage. Students are expected to indicate their learning Make a SWOT Analysis of Department. experience under the following heads: (i) regarding getting permission from the companies FINANCE DEPARTMENT (ii) about working in the organization (iii) about co-operation extended by management & The students are required to study the functioning of employees the finance department under following heads. (iv) about what they learnt in their internship training (I) Financing Resources of the organization (v) about their plan for future. (II) Equity contribution (III) Total borrowing (IV) Net fixed assets (V) Current assets (VI) Current liabilities (VII) Information regarding imports & exports (VIII) Net Sales (IX) Profit before tax (X) Profit after tax (XI) Net cash flows Based on annual reports students should calculate current ratio, inventory turnover ratio, debtors turnover ratio, return on assets, return on equity, return on capital. 6