Welcome to the Smartphone Age
2
5
4
6
6
5
7
Mobile Instant Messaging > SMS
7
The Numbers
9
Asia = More than 1B users
14
Beyond Messaging
15
Your New Online Storefront
14
Fruits
15
Health Insurance
16
WeChat Vending Machines
16
New York Apartment - $13M
10
Stickers
1 billion stickers/day
$66M revenue
11
Mobile Coupons
13
Flash Sales
12
User Generated Content
18
Geo-Targeted SMS
© Mobext 2012 mobext.com
19
Geo-Targeted Mobile Banners
20
Create Audience Pools Using Location
22
10MProfiled users
30MLocation
Points/day
*From AdNear ad network
How Big is the Market Locally?
24
28
34
36
Consumer Database
System
32
33
37
Time Spent
Geography
Purchase
History
Social
Sharing
38
39
40
52
53
42
43
45
47
49
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
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Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

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Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

  1. 1. Welcome to the Smartphone Age 2
  2. 2. 5
  3. 3. 4
  4. 4. 6
  5. 5. 6
  6. 6. 5
  7. 7. 7 Mobile Instant Messaging > SMS
  8. 8. 7 The Numbers
  9. 9. 9 Asia = More than 1B users
  10. 10. 14 Beyond Messaging
  11. 11. 15 Your New Online Storefront
  12. 12. 14 Fruits
  13. 13. 15 Health Insurance
  14. 14. 16 WeChat Vending Machines
  15. 15. 16 New York Apartment - $13M
  16. 16. 10 Stickers 1 billion stickers/day $66M revenue
  17. 17. 11 Mobile Coupons
  18. 18. 13 Flash Sales
  19. 19. 12 User Generated Content
  20. 20. 18 Geo-Targeted SMS
  21. 21. © Mobext 2012 mobext.com 19 Geo-Targeted Mobile Banners
  22. 22. 20 Create Audience Pools Using Location
  23. 23. 22 10MProfiled users 30MLocation Points/day *From AdNear ad network How Big is the Market Locally?
  24. 24. 24
  25. 25. 28
  26. 26. 34
  27. 27. 36 Consumer Database System
  28. 28. 32
  29. 29. 33
  30. 30. 37 Time Spent Geography Purchase History Social Sharing
  31. 31. 38
  32. 32. 39
  33. 33. 40
  34. 34. 52
  35. 35. 53
  36. 36. 42
  37. 37. 43
  38. 38. 45
  39. 39. 47
  40. 40. 49

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