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Digital retail

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Digital Retail Market scenario in India

Digital Retail Market scenario in India

Published in: Business, Technology

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Transcript

  • 1. Digital Retail
    Key opportunities & challenges
  • 2.
  • 3. Internet Size in India
    500-700 Mn Mobile users
    India 4th largest Internet users
    Broadband : Annual growth rate > 60%
    50 to 80 mn Internet users
    Mobile internet on the rise
  • 4. Internet Size in India
    Internet penetration > 10% in some states
    Small revenues significant eyeballs
    Total English print media readership 50 mn
    3G etc > A leap sooner than we expect
  • 5. eCommerce:: some facts
  • 6. Travel
    More than 50,000 people flying daily using tickets bought through the Internet
    Close to 3 lac tickets sold by IRCTC online every day
  • 7. Group buying / Coupon/ Deal sites
    SnapDeal: $ 12 Mn funding
    Letsbuy - $6 Mn
    SoSasta: Acquired by Groupon
    Fashionandyou - $ 8 mn
    Almost 5k transactionsdaily amongst 15+ players
    Taggle - $8.75 Mn
    BuzzinTown expands into deal a day
  • 8. Why is the space becoming exciting
  • 9. Are we on an inflection point in eCommerce?
    Online connectivity increasing, > more people spending increasing time online
    Gen next growing with all round presence of Internet > homes + schools.
    Nuclear Urban families. Huge paucity of time > pre shopping research online
    Social media > paving way for social commerce
    More propositions, deals, convenience spurring people to buy online
  • 10. Are we on an inflectionpoint in eCommerce?
    Consumer’s habits are changing rapidly
    imperative to be present where the consumers want to look for them and in the manner in which the consumers want to engage with them
    There cannot be any debate on the importance for Brands to be available online
  • 11. The question is Will the brands be available when they are ready to buy online?
  • 12. An analysis of 14 Brands / Retailers
    6 out of 8 Brands that did not have their own ecommerce enabled site were selling their products on some other shopping portal.
    More than half of them did not even have their own ecommerce enabled website!
  • 13. Where are the retailers?
    USA:
    eBay: 8th
    Amazon: 9th
    Wal-Mart: 45th
    BestBuy: 52nd
    Target: 63rd
    Groupon: 94th
    Indian retailers:
    Snapdeal:35
    eBay: 53
    BigBazaar: 40,695
    ShoppersStop: 1,534
  • 14. So what is holding back the retailers foraying into e-commerce?
    MINDSET
  • 15.
  • 16. Promotion – Traffic/ customeracquisition
  • 17. Online Advertising Gateways available
  • 18. And we can measure... at each STEP!
    Evaluate based on life time value of user/customer
  • 19. Online Advertising Gateways: SEARCH
  • 20. Search – Big..Bigger....Biggest
    PPC
    PPC
    Natural/ SEO
  • 21. SEO
    PPC
    Natural/ SEO
    Source: Yahoo! Research report on Characterization of Online Search Behaviour
  • 22. Online Advertising Gateway: Affiliate
  • 23. Online Advertising Gateway: Display
  • 24. Online Advertising Gateway: Social Media
  • 25. Use online as a customer acquisition medium for offline stores / business
  • 26. let us talk!
    vikram@eqnova.net