Are we on an inflection point in eCommerce? Online connectivity increasing, > more people spending increasing time online Gen next growing with all round presence of Internet > homes + schools. Nuclear Urban families. Huge paucity of time > pre shopping research online Social media > paving way for social commerce More propositions, deals, convenience spurring people to buy online
Are we on an inflectionpoint in eCommerce? Consumer’s habits are changing rapidly imperative to be present where the consumers want to look for them and in the manner in which the consumers want to engage with them There cannot be any debate on the importance for Brands to be available online
The question is Will the brands be available when they are ready to buy online?
An analysis of 14 Brands / Retailers 6 out of 8 Brands that did not have their own ecommerce enabled site were selling their products on some other shopping portal. More than half of them did not even have their own ecommerce enabled website!
Where are the retailers? USA: eBay: 8th Amazon: 9th Wal-Mart: 45th BestBuy: 52nd Target: 63rd Groupon: 94th Indian retailers: Snapdeal:35 eBay: 53 BigBazaar: 40,695 ShoppersStop: 1,534
So what is holding back the retailers foraying into e-commerce? MINDSET