1. Mission Statement
The name of my music magazine is called ‘Non-Stop Pop’. It is a new, fresh,
enjoyable, British pop magazine that is written to satisfy the needs and
entertain young girls who love pop music. The name reflects upon the fact that
the magazine is about Pop and makes it easy for people to recognise that the
magazine is for people who like pop. It is attracting the audience which is
helping to advertise the industry of Pop music.
Women have thrived to be at the top of the music industry over the last couple
of decades and strive to have more of an edge, offering a variety of different
styles to music. Over the years there have been a number of powerful,
confident and professional females that have emerged across the music scene.
Some artists combine Pop with RnB to make their music attract a greater
audience, for example the beautiful artist Rihanna.
Though, male artists like One Direction and Olly Murs are well known and are
both number one all over the world, attracting wider female audiences. Pop
artists are known to be youthful and entertaining, as well as successful and
dedicated. They've provided the music industry with a new image for young
people to appreciate and enjoy. These exuberating pop artists are examples of
the successful artists and bands I will be including in ‘Non Stop Pop’.
The magazine will be distributed monthly and will be available to purchase
from mostly all newsagents and supermarkets. If the magazine is successful, an
online publication will be developed to attract more customers and create a
bigger audience. Fans of the magazine using the online publication will
then have unlimited access to all of the important features of the magazine,
which will keep them up-to-date with all the latest gossip, music and fashion
on their favourite artists, as well as offer them the chance to interact online
with other fans and will have the ability to watch and share music videos
across many social networking platforms, such as Twitter, Facebook, Instagram
and Keek. The online publication will offer fans many obvious benefits of being
a loyal customer, as readers will not need to pay. I feel that
the young
audience that will purchase ‘Non-Stop Pop’ are more likely to read
a magazine over the internet, not only because of the emergence of the digital
era, but also its accessibility. The magazine itself will cost around £3 which is
an affordable price for the target audience, which will mainly consist of young
students.

2. ‘Non-Stop Pop’ will be based around pop but also will include other content to
persuade the audience to make a repeat purchase each month. There will be a
number of topical features in my music magazine. As it is not a lifestyle
magazine but a pop music magazine, the young target audience will be
immensely interested in their appearance and love lives which my magazine
will address. As the target audience are young girls, they see female artists as
role models and icons of style, so the magazine will feature a number of aspect
like hair and make-up tips, fashion advice and also gossip from the artists
themselves. This will link to each individual reader as they will develop their
confidence in believing they can be as beautiful as the artists in the magazine.
It will also give them an idea of how to dress and attract boys.
Furthermore,
the reader will also want to keep up-to-date with the latest news within the
pop music industry and gossip. The magazine will contain infomation about
r
different careers, as this will give them an idea of what they can become in the
future. Though, the magazine will do this in an effective way to make sure it
does not scare/lecture the reader by talking about the future.
I intend to produce a magazine which offers a variety of features and
articles. There will be number of interviews with different female artists,
a
who will be covering their own love of music to the CD’s they purchase. It will
also consist of how they have developed into the performer they are today.
This will give the reader the opportunity to find out information they did not
already know. ‘Non-Stop Pop’ will reward and treat the reader so each issue
will feature a freebie, such as cosmetics, free downloads, and the chance to
win competitions such as the prestigious front row seats to the live shows of X
Factor. The magazine will include top fashion tips as well as endless pages to
assure the reader is up to date with latest fashion and trends. It will also
include ways to emulate professional female artists, giving readers the chance
to look like their role models and find out how they are dressing, as they are
often trendsetters who inspire fashion choices.
Our promise is to deliver entertainment and inspiration for each individual
reader. This includes escapism to a new, fun world. It will provide tips,
information, guidance, advice and the latest gossip. The magazine will inspire
the reader to follow their dreams and encourage them to believe that anything
is possible. It will influence them to reach out to their goals and to never give
up, and to always have hope. The values and beliefs in Non-Stop Pop include
that falling in love is important and boys are a priority. The magazine will
encourage the reader to celebrate and embrace herself. We believe that every
female is amazing and beautiful and has the ability to achieve and

3. becomesuccessful. We give young girls the chance to feel inspired and help
them to have their own ambitions and give themthe chance to acknowledge
their strengths and help them to improve their
skills and abilities.
The style of Non-Stop Pop will be fun, bubbly, youthful and girly. This will link
to the personalities of our readers. The readers will find the magazine sleek,
stylish and fun, which will make them want to read more, and be encouraged
to buy the magazine. This will because of the features included in the
magazine, specifically geared for entertainment purposes, and will include a
number of truthful articles and interviews. As the magazine is for teenage girls,
it will not contain sexual content or swearing. This all links to the personality of
my target audience as they are outgoing, honest and fun young girls.
Target Audience Profile
The readers of ‘Non-Stop Pop’ are young, pre-teen girls, around the ages of 1116 years old. I have explored teenage music magazines like ‘We Love Pop’ and
‘Top of the Pops’, and it is obvious the content of the magazine are relevant
to females around that age range. There are many attributes that can be
associated with the typical pop fan. They are young, fun, happy and easily
sociable. They all tend to have youthful female artists as their role models,
who give them the encouragement to become as successful as
they are. The
magazine will help to build up each reader’s individuality, self-awareness and
confidence. My ideal customer is energetic, she lives a stress free lifestyle and
enjoys the happy-go-lucky ideals of the pop genre. By reading ‘Non-Stop Pop’
she will be able to find inspiration, amusement and find out the new, latest
gossip and trends.
The ideal professional status of my target audience would be young students in
a primary and secondary school. Each individual’s marital status would be
single and living with their parents at home. The
ethnicity of my target
audience would stereotypically be white girls, as you rarely see any
other ethnicities that are assoc with Pop music. However I am not
iated
targeting my magazine directly at one specific ethnicity but I shall welcome
girls across all ethnical backgrounds to find solace in my magazine. Positive
aspects of their personality include
them having a high self
-esteem, and they
would be hardworking, sociable and gentle. However, they tend to be
uncreative and uneasy. My target audience have a number of hobbies and
interests that include: following the latest fashion trends, going out with
friends, listening to music, jewellery and make up, using social networks to

4. interact with their friends and watching TV. Moreover, they would also enjoy
spending time with their family, going shopping and talking to boys.
Music is a passion for the girls who will read ‘Non-Stop Pop’, and they are
likely to listen to music wherever they go (using their smartphone or MP3
player). They would like upbeat, catchy and fun music that would make them
want to sing along. Each pop fan would like to listen to music which they can
relate to,and this is normally about confidence, parties and love. Young girls
who love pop music are most likely to have an iPod or an iPad where they have
their music playlist as well as games, quizzes, social networks etc. The target
consumers of ‘Non-Stop Pop’, would like to watch a romantic chick flick
wherethey are most likely to link the romance to their own love life, and pine
after a successful relationship which are found in these fairy-tale, romance
movies. Staying connected with the latest gossip is another way the target
audience like to keep on track, so some use the internet to do this. Though,
they like to use social networks like Facebook and Twitter to follow their
favourite artists and find out more information about their everyday lives.
Young girls will use the magazine to build up their confidence, selfawareness and self-value. They will do this by reading up about things like "tips
on how to make a boy like you" etc. They are likely to read the most famous
two pop magazines: ‘Top of the Pops’&‘We Love Pop’. This is because both
magazines help to meet their needs and provide them with the latest gossip.
Each pop fan will have a special, unique bond with their family and friends.
They would like to go out with friends to socialise and spend time with family
as they are a huge part of their life.