Scooty Colony Navratri
Background <ul><li>Creating excitement in TA </li></ul><ul><li>Conceptualizing new ideas to promote the product </li></ul>...
Gujarati Culture
Concept <ul><li>To approach TG we need to reach to door stem </li></ul><ul><li>Colony can be the ideal place to tape the T...
Colony Activity <ul><li>TVS Scooty Present’s: Colony Raas Garba </li></ul><ul><li>Taking initiative and organizing Colony ...
Colony Navratri Opportunity  <ul><li>By doing Navratri in each colony which can benefit us: </li></ul><ul><ul><li>Brand Aw...
Partnering on AIR <ul><li>Beside being part of colony for 9 days as presenter, we can add more hype to brand & colony </li...
Basic Cost Includes for 9 days per colony <ul><li>Décor Rs.7500 </li></ul><ul><ul><li>Stage </li></ul></ul><ul><ul><li>Bac...
Approx Cost for 21 colonies <ul><li>Per colony Cost Rs.28500.00 </li></ul><ul><li>Total Colonies (21) Rs.598500.00 </li></...
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Tvs Navratri

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Tvs Navratri

  1. 1. Scooty Colony Navratri
  2. 2. Background <ul><li>Creating excitement in TA </li></ul><ul><li>Conceptualizing new ideas to promote the product </li></ul><ul><li>New ways to approach the Target Group </li></ul><ul><li>Efficiently communicate about product to TG </li></ul><ul><li>Increase Brand awareness of new product scooty </li></ul><ul><li>Product Display and education </li></ul><ul><li>Hands on experience through test drive </li></ul><ul><ul><li>Create hype for new users </li></ul></ul><ul><ul><li>Reach to colonies residential welfare association to approach TG </li></ul></ul>
  3. 3. Gujarati Culture
  4. 4. Concept <ul><li>To approach TG we need to reach to door stem </li></ul><ul><li>Colony can be the ideal place to tape the TG </li></ul><ul><li>Conducting Colony Activity to create awareness and give hands on experience </li></ul><ul><li>Associating with colony for upcoming festival season Navratri </li></ul><ul><ul><li>TVS Scooty will take initiative for colony Garba </li></ul></ul><ul><ul><li>Organizing Traditional Raas-Garba in Colony </li></ul></ul>
  5. 5. Colony Activity <ul><li>TVS Scooty Present’s: Colony Raas Garba </li></ul><ul><li>Taking initiative and organizing Colony Garba </li></ul><ul><ul><li>Taking approval from Colony secretary to organise colony garba for there residents </li></ul></ul><ul><ul><li>Providing General Light, sound & DJ for garba </li></ul></ul><ul><ul><li>Creating stage with backdrop & Product display </li></ul></ul><ul><ul><li>Invitation for garba to all residents </li></ul></ul>
  6. 6. Colony Navratri Opportunity <ul><li>By doing Navratri in each colony which can benefit us: </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Product Display for 9 days </li></ul></ul><ul><ul><li>Branded Invitation </li></ul></ul><ul><ul><li>9 Days presence in each colony </li></ul></ul><ul><ul><li>Direct approach TG (House wife, Students & Girls) </li></ul></ul>
  7. 7. Partnering on AIR <ul><li>Beside being part of colony for 9 days as presenter, we can add more hype to brand & colony </li></ul><ul><li>Associating with Radio Partner, to visit live at each colony & making more exciting </li></ul><ul><li>Making best Garba competition in all 21 colonies out of which the best colony garba will be winning TITLE & lots of exciting prize after 9 days </li></ul><ul><li>Competition will also add special involvement of each colony members to win and come on air </li></ul>
  8. 8. Basic Cost Includes for 9 days per colony <ul><li>Décor Rs.7500 </li></ul><ul><ul><li>Stage </li></ul></ul><ul><ul><li>Backdrop </li></ul></ul><ul><ul><li>Product Display </li></ul></ul><ul><li>Sound Rs.15000 </li></ul><ul><ul><li>P.A System </li></ul></ul><ul><ul><li>CD Player </li></ul></ul><ul><ul><li>Mike </li></ul></ul><ul><li>Lights Rs.2000 </li></ul><ul><ul><li>Halogen </li></ul></ul><ul><li>Permission Rs.4000 </li></ul>
  9. 9. Approx Cost for 21 colonies <ul><li>Per colony Cost Rs.28500.00 </li></ul><ul><li>Total Colonies (21) Rs.598500.00 </li></ul><ul><li>Note: </li></ul><ul><ul><li>The total cost for 21 colonies includes tie up </li></ul></ul><ul><ul><li>Agency Charges @ 15% will be charged extra on final bill </li></ul></ul><ul><ul><li>Government Tax will be extra </li></ul></ul>

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