Mc Donald Mr&Miss Fresher
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Transcript

  • 1. Inter college championship Mr. & Miss. Fresher
  • 2. Details
    • Client: Mc Donald
    • Zone: Gujarat | MP | Maharashtra | Karnataka | AP
    • BTL Activity:
      • Campaign:
        • Brand Awareness Activity
      • TG
        • Youth / School & College Students
      • Approach
        • Colleges
  • 3. India’s Biggest Inter-Collegiate Mr & Miss Fresher Challenge
  • 4. You get a chance to Present your college and become Mr/Miss Fresher
  • 5. The best will become Mc Donald Mr/Miss Fresher College Champions
  • 6. 9 WEEKS OF HIGHLY COMPETITIVE & EXCITING ATMOSPHERE ACROSS MAJOR COLLEGES OF THE TOWN
  • 7. McD Top 10 Colleges
    • 10 colleges will get to participate in the Fresher championship
    • They will be selected post a vigorous audition and screening process
    • Each of the 10 short listed colleges will go through a training process
    • They will get special training and beauty kit
  • 8. Objective: To build a strong franchise amongst the highly influential student community for Mc Donald. To this end, we decided to run a inter college Fresher Championship to identify the best talent in colleges through an inter-collegiate competition, for the first time ever. The Process: We divided the whole activity into 4 different phases. Target this year Ahmedabad, Baroda, Surat, Indore, Mumbai, Puna, Bangalore, Hydrabad, Chennai
  • 9. Flow of events
    • Pre Promotion – Week 1 & 2
    • Week 1 : Banners, Posters, Standee, On Air Teaser & Print Ads (Coming Soon….)
    • Week 2 : Promos & Print Ads revealing activity
  • 10. Pre-Promotion Branded Standee (Coming Soon)
  • 11. Flow of events
    • Registration Call - Week 3 & 4
    • - Willing contestants can apply by filling up the forms available at their College, Restaurants, Malls / Multiplexes or by dropping in at Mc Donald Outlet
    • - Applications would also be done through Mc Donald Website, Fliers or Print Ads.
  • 12. Registration Calls
  • 13. Flow of events
    • Auditions / Screening Starts – Week 5 & 6
    • - On ground Auditions would be held in the Colleges
    • - Our Judges would decide on the contestants to be selected
    • - An entire day would be spent at each college for finalizing the contestants
  • 14. Auditions / Screening
  • 15. Flow of events
    • Training Starts – Week 7 & 8
    • - After screening / auditions the selected team would be given proper training by experts.
    • - Selected teams would be supported by there college students
  • 16. Flow of events
    • Winner Declared – Week 9
    • - After a tight competition winner would be decided through votes and screening by our Judges
    • - Felicitation process yet to be decided
    • - Winning Team would be awarded with Mc Donald Fresher Championship Title and will be given Prizes.
  • 17. Branding Opportunity
    • The event will be a property and title will be carried by Mc Donald
    • All the POP material will be branded with Mc Donald
    • For 10 Week branding will be present in all colleges
    • Branding in:
      • Standees
      • Backdrop
      • Posters
      • Banners
      • Media/Hording etc..
      • Flyers / Entry Forms
  • 18. Outlook Events & Activation 3-Shreenath Complex, Thakorvas, Nr.Navrangpura Bus Stop, Navrangpura, Ahmedabad-380009 Phone: +91 79 26560888 Fax: +91 79 26562009 Mobile: +91 9825075985 E-Mail: info@outlookevents.com Thank You http://outlookevents.com