Green marketing

320 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
320
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Green marketing

  1. 1. GREEN MARKETING PAPER PRESENTATION
  2. 2. What Do You Mean By Green Marketing? • Green Marketing refers to products that are environmentally safe. • It is also called as Environmental Marketing or Ecological Marketing
  3. 3. History Of Green Marketing • The term Green Marketing came into existence in the early 1980’s. • The American Marketing Association held the World’s first Workshop on Ecological marketing in 1975
  4. 4. Why Green Marketing? • To Create a market that is eco-friendly and customer friendly • Due to growing awareness among the consumers
  5. 5. Green Marketing Products And Characteristics • Products which are originally grown through green technology are called as green products. • Products Which promotes green technology. • Products which are obtained from natural resources • Products which are recyclable,reuseable and biodegradable
  6. 6. • Products containing recycled and non- toxic chemicals • Products that do not harm the environment • Products which are not tested on animals • Products that use eco-friendly packaging that are reusable
  7. 7. Golden Rules Of Green Marketing • Know your Customer • Educate your customer • Be Genuine and Transparent • Reassure the buyer • Consider Your Pricing • Give your customer an opportunity to participate

×