US Presidential Elections, Obama and Social Media


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A quick look at President Obama's social media campaign.

US Presidential Elections, Obama and Social Media

  1. 1. Barack Obama and Social Media
  2. 2. What is Social Media?Social media is an interactive platform where people, personalities, brands and organizations communicate and engage with each other.You can also call it a social instrument or a two- way communication street.
  3. 3. Who is Barack Obama?Barack Obama is the 44th President of the United States.He is the first African American to hold the office.The Nobel Peace Prize 2009 was awarded to Barack Obama "for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples".According to TIME, he is one of the most influential people in the world.
  4. 4. Who is talking about Obama?Everyone!Barack Obama has been re-elected as the President of United States of America.According to Facebook Statistics, about 12 million people in United States like #Barack Obama or #Barack Obama presidential campaign.
  5. 5. Obama’s Reach On Social Media
  6. 6. Obama onFacebook
  7. 7. Obama After Re-election
  8. 8. The socialmedia teambehind theBarack Obamapage keeps hisfollowersupdatedthrough everystep of theelectioncampaign.
  9. 9. Accomplishments on Facebook
  10. 10. Obama onTwitter
  11. 11. Obama kept hisfollowersupdated andencouragedthem to#StayInLine tovote.He also usedpromotedtweets for alarger outreach.
  12. 12. The hashtag#StayInLinegeneratedabout1.5 Millionimpressions,reaching anaudienceof 1,235,156followerswithin thepast 24 hours
  13. 13. Quick Twitter FactsReports suggest, his tweet “4 more years.” accompanied with a picture of him embracing the first lady surpassed 500,000 retweets making it the most retweeted posts of all times.Hashtag #VoteObama generated 1,143,968 impressions, reaching an audience of 1,022,422.Hashtag #Obama2012 generated 855,427 impressions, reaching an audience of 767,362 followers. Data calculated from up to about 1500 tweets | Generated Wed Nov 07 2012 17:19:11 IST
  14. 14. Obama onYouTube
  15. 15. Obama’s YouTube Channel
  16. 16. Quick YouTube Facts• Obama’s ‘Yes we can’ video has been viewed over 14.8 million times till date.• His channel BarackObamadotcom has about 261,131 subscribers and over 2.62 billion video views.• ChannelMeter says Obama received 280,650 aggregate likes versus 54,467 dislikes.• Obama’s ad, “Big Bird” has been watched 3.5 million times since being posted on Oct. 9• President Obama’s team uploaded nearly 500 new videos in the 59 days since the DNC.
  17. 17. AfterwordPresident Barack Obama has effectively used social mediums such as Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram to build on his campaign.Even though election campaigns are majorly focused towards television viewership, about 10% of the advertising spends are made for the digital space.Obama’s social media strategy was primarily aimed to bring young voters to the polls.
  18. 18. Thank You!