Swot Analysis


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Why SWOT Analysis is Important ?

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Swot Analysis

  1. 1. SWOT Analysis Bhaski- Warrior groups June 16, 2009
  2. 2. What is SWOT Analysis? <ul><li>A technique that enables group of individual to move from everyday problems and traditional strategies to fresh perspective </li></ul>June 16, 2009
  3. 3. SWOT is acronym for: S - Strengths W - Weaknesses O - Opportunities T - Threats Internal Environment External Environment June 16, 2009
  4. 4. Strength <ul><li>Any existing or potential resources or capability within organization that provides a competitive advantage in market </li></ul><ul><li>Example : </li></ul><ul><ul><li>Strong distribution network </li></ul></ul><ul><ul><li>Intense Staff Commitment an Loyalty </li></ul></ul><ul><ul><li>Increasing profit margin </li></ul></ul><ul><li>Question 1: Can you identify some of your organization strengths ? </li></ul>June 16, 2009
  5. 5. Weaknesses <ul><li>Any existing or potential force which could serve as barrier to maintaining or achieving a competitive advantage in market </li></ul><ul><li>Example : </li></ul><ul><ul><li>Lack of clear company strategy </li></ul></ul><ul><ul><li>Lack of training opportunities of using new software </li></ul></ul><ul><li>Question 2: Can you think of some of your company's weaknesses ? </li></ul>June 16, 2009
  6. 6. Opportunity <ul><li>Any existing or potential force in the external environment that if, properly leveraged, could provide competitive advantage </li></ul><ul><li>Example : </li></ul><ul><ul><li>Organization’s geographic location </li></ul></ul><ul><ul><li>New technology </li></ul></ul><ul><li>Question 3: Can you think of some opportunities available to your com company ? </li></ul>June 16, 2009
  7. 7. Threat <ul><li>Any existing or potential force in the external environment that could erode a competitive advantage </li></ul><ul><li>Example : </li></ul><ul><ul><li>A New competitor entrant </li></ul></ul><ul><ul><li>A recession, rising interest rates or tight credit lines </li></ul></ul><ul><li>Question 4: Can you think of some threats to your business? com </li></ul>June 16, 2009
  8. 8. Aim of SWOT Analysis <ul><li>Take advantage of strengths and opportunities </li></ul><ul><li>Minimize weaknesses and eliminate threats </li></ul>June 16, 2009
  9. 9. Who Needs SWOT Analysis? <ul><li>A company </li></ul><ul><li>When revenue, cost and expense targets are not being achieved </li></ul><ul><li>Market share is dropping </li></ul><ul><li>Industry conditions are unfavorable </li></ul><ul><li>Want to launch new business venture etc.. </li></ul>June 16, 2009
  10. 10. Who Needs SWOT Analysis? <ul><li>A Department/Business Unit </li></ul><ul><li>When a team has not met its target </li></ul><ul><li>Customer service can be better </li></ul><ul><li>A new business unit to pursue a new business </li></ul><ul><li>A new team leader is appointed etc.. </li></ul>June 16, 2009
  11. 11. Who Needs SWOT Analysis? <ul><li>Job Holder </li></ul><ul><li>When a supervisor has issues with work outputs; </li></ul><ul><li>Assigned to a new job; </li></ul><ul><li>New financial year- fresh targets; </li></ul><ul><li>Job holders seeks to improve performance on the job etc.., </li></ul>June 16, 2009
  12. 12. How to do SWOT Analysis Analyses Internal & External Environment Perform SWOT Analysis and document Prepare Action plans Step 1 Step 2 Step 3 SWOT Analysis is useful only when action plans and strategies are developed from the results June 16, 2009
  13. 13. Benefits of SWOT Analysis <ul><li>Solving problems </li></ul><ul><li>Implementing change </li></ul><ul><li>Developing strategies for achieving the organization's Objectives and mission </li></ul>June 16, 2009
  14. 14. Brainstorming – Key Ingredients for SWOT <ul><li>SWOT analysis will be useful if: </li></ul><ul><li>You are thinking outside the box </li></ul><ul><li>Availability of varied perspectives- group discussion </li></ul><ul><li>Liberty to say your mind </li></ul><ul><li>Willingness to break way traditional methods </li></ul><ul><li>Appetite for change </li></ul>June 16, 2009
  15. 15. Some Brainstorming Rules June 16, 2009 Always ask questions Seek first to understand before being understood Have fun!!! Be open-minded Everyone must participate No idea is stupid, everyone’s contribution is valid and important You don’t have to agree with anyone else Build on the ideas of others- use initial ideas as a jumping -off point for more ideas
  16. 16. Sample Questions June 16, 2009 Strength Weakness <ul><li>Which strengths are unique to the team? </li></ul><ul><li>What are we good at doing? </li></ul><ul><li>What are the things that had gone well? </li></ul><ul><li>What should be done better in the future? </li></ul><ul><li>What knowledge do we lack? </li></ul><ul><li>Which skills do we lack? </li></ul><ul><li>What system do we need to </li></ul><ul><li>change? </li></ul>
  17. 17. SWOT Worksheet June 16, 2009 Strengths Weaknesses
  18. 18. Strategies & Action Plans June 16, 2009 S/N What Who When Target 1 2
  19. 19. Strategies & Action Plans June 16, 2009 S/N What Who When Target 3 4
  20. 20. Lessons Learnt Homework: Do a SWOT analysis for your job. Invite someone to brainstorm with you June 16, 2009