The Convergence of
Social Media & Search
Presented by:
Bill Hartzer
Overview
•
•
•
•
•
•
•
•

SEO and Social Media in 2013
Off Site Factors Still Key
Combine Social Media with SEO
Keys to Su...
SEO and Social Media in 2013
• On-page optimization first
–

Perform an SEO Audit of your site

• Create quality content o...
SEO and Social Media in 2013
• Review Google’s List: 23 Questions to assess quality
–

http://googlewebmastercentral.blogs...
SEO and Social Media in 2013
• Perform a Link Audit of your site
• Majestic SEO, Open Site Explorer
• Review Anchor Text, ...
Combine Social Media with SEO
•
•
•
•

Create content on site, promote on social sites
Twitter links, mentions of URL are ...
Keys to Successful Social Media
•
•
•
•
•

Participate on regular basis
Vote, +1, Retweet and comment often
Add friends/fo...
Social Validation
New URLs need Social Validation
•
•
•
•
•
•

Google looks for new URLs they can trust
Google “trusts” ne...
Example: Upgrade Facebook Timeline
How we used SEO and social to our advantage
•
•
•
•
•
•
•
•
•

Facebook rolled out Time...
Google Authorship, Author Rank
•
•
•
•

Google Authorship combines SEO and Social
Google Agent Rank patent, 2005
Authorita...
Verify Google Authorship
• Verify Google Authorship for all possible content.
https://plus.google.com/authorship

Bill Har...
TIP: Gain Google+ Followers
• Fast way to gain followers, network with topical followers.
• Search for Circles on Google+,...
Example: Bing SERPS in Google SERPs
I discovered Bing results in Google on Saturday
•
•
•
•

As soon as I saw possible con...
Example: Bing SERPS in Google SERPs
•
•
•
•

Search Engine Land picked up story, posted Tuesday 10/22/2013.
Night of 10/22...
Watch Analytics in Real Time
• Google Analytics Real Time
• Moz.com Open Site Explorer Just Discovered tool

Bill Hartzer,...
Search and Social in 2013
• Make sure on-site SEO is done
• Create new (link bait) quality,
shareable, content on regular ...
Thank You
Bill Hartzer
Director of Search Engine Optimization
Standing Dog
www.StandingDog.com
Twitter: @StandingDog
Faceb...
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The Convergence of Search and Social Media, 2013

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Learn from Bill Hartzer about the convergence of search and social media, and what it means in 2013. Presented at the Pubcon Conference in Las Vegas, 2013.

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The Convergence of Search and Social Media, 2013

  1. 1. The Convergence of Social Media & Search Presented by: Bill Hartzer
  2. 2. Overview • • • • • • • • SEO and Social Media in 2013 Off Site Factors Still Key Combine Social Media with SEO Keys to Success Social Media Social Validation is Key Example of SEO and Social Google Authorship and Author Rank Search and Social in 2013 Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  3. 3. SEO and Social Media in 2013 • On-page optimization first – Perform an SEO Audit of your site • Create quality content on your site (Google Panda) Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  4. 4. SEO and Social Media in 2013 • Review Google’s List: 23 Questions to assess quality – http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-buildinghigh-quality.html • Would you trust the information presented in this article? • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? • Would you be comfortable giving your credit card information to this site? • Does the article provide original content or information, original reporting, original research, or original analysis? • How much quality control is done on content? • Does the article describe both sides of a story? • Is the site a recognized authority on its topic? Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  5. 5. SEO and Social Media in 2013 • Perform a Link Audit of your site • Majestic SEO, Open Site Explorer • Review Anchor Text, Types of Links Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  6. 6. Combine Social Media with SEO • • • • Create content on site, promote on social sites Twitter links, mentions of URL are seen as links. Post on Google+, +1 the URL, add to Facebook page Encourage social sharing of your site’s content Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  7. 7. Keys to Successful Social Media • • • • • Participate on regular basis Vote, +1, Retweet and comment often Add friends/followers, updates often Put your site in your profile Remember: Social media has niches • Example: #SocialChat on Twitter, www.socialparler.com • Example: Google Authorship & Author Rank Community, G+ Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  8. 8. Social Validation New URLs need Social Validation • • • • • • Google looks for new URLs they can trust Google “trusts” new URLs if social shares (validation) New content must be socialized within 2 hours After 2 hours, new URLs are not “fresh” Submit new URLs (blog posts, articles, even new sites/domains Share on Facebook Page, Google+, Twitter, LinkedIn, other social sites Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  9. 9. Example: Upgrade Facebook Timeline How we used SEO and social to our advantage • • • • • • • • • Facebook rolled out Timeline to all We posted instructions quickly Optimized the blog post Wrote other blog posts for links Shared the post on social sites Shared on Twitter, Facebook Originally posted January 4, 2012 Still rank on 1st page for keywords Post continues to drive traffic to site. Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  10. 10. Google Authorship, Author Rank • • • • Google Authorship combines SEO and Social Google Agent Rank patent, 2005 Authoritative “agent” content ranks higher than unsigned content How to Prepare for Author Rank http://bit.ly/1eIqrkc Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  11. 11. Verify Google Authorship • Verify Google Authorship for all possible content. https://plus.google.com/authorship Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  12. 12. TIP: Gain Google+ Followers • Fast way to gain followers, network with topical followers. • Search for Circles on Google+, find shared circles. • Add hundreds of followers all at once (rather than clicking one). Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  13. 13. Example: Bing SERPS in Google SERPs I discovered Bing results in Google on Saturday • • • • As soon as I saw possible content, I blogged about it. Immediately shared on G+, Twitter, LinkedIn Notified industry news sites about issue, link to blog post 48 Hours later, Google “fixed issue”. Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  14. 14. Example: Bing SERPS in Google SERPs • • • • Search Engine Land picked up story, posted Tuesday 10/22/2013. Night of 10/22/2013, Microsoft Exec Tweets Link to Post. One late Tweet, original blog post takes off. Traffic to blog post, site continues. Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  15. 15. Watch Analytics in Real Time • Google Analytics Real Time • Moz.com Open Site Explorer Just Discovered tool Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  16. 16. Search and Social in 2013 • Make sure on-site SEO is done • Create new (link bait) quality, shareable, content on regular basis • Submit, share on social sites • Social Media: Participate! - Daily Voting, Sharing, Commenting • Claim Google Authorship When Possible • Social Validation is Key – New URLs within 2 hours, socialize • If/when you “get noticed”, you will be successful in organic search, and keyword rankings will “stick”. Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
  17. 17. Thank You Bill Hartzer Director of Search Engine Optimization Standing Dog www.StandingDog.com Twitter: @StandingDog Facebook: Facebook.com/standingdog Personal Blog: www.BillHartzer.com Twitter: @Bhartzer Facebook: Facebook.com/bhartzer Bill Hartzer, Director of SEO Twitter: @standingdog and @bhartzer Facebook: Facebook.com/StandingDog
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