Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic
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Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic

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This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where ...

This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.

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Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic Presentation Transcript

  • May 14–16, 2014 #CZLTO | @ClickZLive The Global Conference Series Designed by Digital Marketers, for Digital Marketers Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic Bill Hartzer Globe Runner Senior SEO Strategist
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Overview • When you need to perform an SEO audit • What tools you can use • How to spot SEO issues you need to fix • SEO Audit Checklist
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive When you Need to Perform an SEO Audit • Changes in rankings or traffic • Development: before a site goes live • Development: before a website redesign • Once every 6 months, or annually
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive What Tools You Can Use • Traffic Tools • Webmaster Tools (Bing, Google) • Crawlers - crawl sites that gather data • Link Tools - show links to your site • Link Audit Tools - audits links to your site
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Traffic Tools • Google Analytics • SEMRush
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Traffic Tools • Google Analytics • Use to analyze traffic for drops, changes
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Traffic Tools • SEMRush • Analyze changes in rankings
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Webmaster Tools • Bing Webmaster Tools
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Bing Webmaster Tools • Spot Issues To Fix:
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Webmaster Tools • Google Webmaster Tools
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Google Webmaster Tools • Spot Issues to Fix
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: OptiSpider • What it does: • Crawls site, analyzes internal links on site. • Analyzes topic/reputation of site, pages
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: OptiSpider • Spot Issues to Fix: • Mismatch between anchor text and topic of pages
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Screaming Frog SEO Spider • What it does: crawls site, grabs data • Titles, Meta Desc., Heading Tags, more
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Screaming Frog SEO Spider • Spot Issues to Fix: • Review Title Tags, all meta data, headings • Review 404 errors, redirects, URL issues
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Integrity (Scrutiny) • What it does: • Crawls site, reports redirects, 404 errors • Mac only, finds more errors than other crawlers
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Integrity (Scrutiny) • Spot Issues to Fix: • 404 errors and 301 redirects (internal and external bad links)
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Majestic SEO • What it does: Reports links to your site.
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Majestic SEO • Spot Issues to Fix: • Topical Trust Flow • Anchor Text of Links • Referring Domains • Links to Site
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Ahrefs • What it does: Reports Links to Site
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Ahrefs • Spot Issues to Fix: • Anchor Text • Referring Domains, Outgoing Domain Links
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: OSE, Moz.com • What it does: • Open Site Explorer Reports Links • Moz.com (Keyword Difficulty Report) • Moz.com has lots of other reports
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: OSE, Moz.com • Spot Issues to Fix: • Keyword Difficulty Report, Review DA, PA
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Audit Tools: Link Research Tools • What it does: Lots of reports • Link Detox Identifies Risk of Links to Site
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Audit Tools: Link Research Tools • Spot Issues to Fix: • Remove Toxic Links to Site, then Disavow • Review Suspicious Links
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Globe Runner SEO Audit Checklist • Search Engine Reputation • Search Engine Exposure • Web Site Structure • Link Popularity • Internal Link Structure • Site Meta Data • Social Media (accounts, engagement) • Domain Name(s) owned • Local (NAP data, citations, reviews, etc.) Contact me for copy of 10 Page SEO Audit Checklist.
  • @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Thank You Contact Me Bill Hartzer Senior SEO Strategist Globe Runner SEO Email: Bill@GlobeRunnerSEO.com Mobile: (214) 236-4378 Office: (972) 538-0260 Ext. 7076 Direct: (469) 645-1231 Web: http://www.globerunner.com Blog: http://www.billhartzer.com Twitter: @bhartzer