Ra.one marketing stratrgy

Ra.One: hits 50 with Marketing Mantra. Smart Promotions – digital and offline, including merchandise began almost six months ahead of release date Everyone in Bollywood is looking for innovative marketing strategies to hit their budgets. To reach on all time high in its releasing month; filmmakers start roller costar ride almost 6 months before the releasing date. The same funda implemented by Shah Rukh Khan in his dream project: Ra.One. 1. Full page advertisement in leading national newspapers 2. Ten to thirty seconds teasers came out during the Cricket World Cup 2011. Promotion was not ended here. Rs.150 crore budget 3D movie had expended Rs. 45-50 crore in Marketing & Publicity. With the help of 360 degree promotional campaign movie was successful in creating hype around entire sides of the corner. (Source-: http://pitchonnet.com/blog/2011/10/25/star-power/) Impact-: 360 degree helped out in creating hype and movie made huge revenue with its marketing & publicity campaign instead of storyline.www.managementexplorer.com Bharti Bhutani Page 1

Ra.one marketing stratrgy

by Bharti Bhutani on Feb 05, 2012

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