Guerrilla Marketing<br />‘Guerrilla Marketing’ was coined by Jay Conrad Levinson in 1984 with his book with the title of “Guerrilla Marketing”.<br />Guerrilla Marketing is one of the forms of advertising tools to promote a product and concept through time, energy and innovation rather than advertisement expense. It is an unconventional and unexpected way to attract the attention of the customers toward company’s brand.<br />It is also an unusual way to get maximum return from their minimum resources. Through Guerrilla Marketing, organization can create buzz among the prospects as they are surprising their prospects with their new create or innovative ads, billboards etc. Earlier it was only used by Small & Medium enterprises but it became popular among all large players in the market. Because they feel that now through guerrilla marketing they are investing for generating more profit instead of spending money on expenditure.<br />The main objective of guerrilla marketing to create the image of the product into the mind of prospects forever through creative, innovative and unexpected ways.<br />Some of the Examples of Guerrilla Marketing<br /><ul><li>Nestle Kitkat – Have a Break, Have a Kitkat
Two boys are sitting in the garden and working on their laptop. One of them take out a kitkat from his pocket and take a bit. While eating it he notices that a squirrel performing on the song of kate nahi kate din ye raat for his love one. During the sequence of dance and song he notices his friend but he does not respond him. Then a voice over states : Mana ki life bahut busy hai par kabhi kabhi break lo kitkat khao ho sakta hai zindagi kuch hasin dikha de.
Pepsi Max</li></ul>Through this billboard we are trying to grape the attention of all individual. It’s very attractive and catchy. <br />