Store Layout
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Store Layout

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describe about different type of layout

describe about different type of layout

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Store Layout Store Layout Presentation Transcript

  • “ Presentation on Store layout and Circulation Pattern” Presented by-:Bharti Bhutani A-65 MBA(M&S )
    • “ Store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering” . ( The store itself it’s the most meaningful communication between the retailer and the customer)
  • Free Flow Layout -
    • Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor
    • This layout is used in specialty stores like-: Reebok, Nike
    • Works best in small stores (under 5,000 square feet) in which customers wish to browse
    • Advantage-: increased impulse buying
    • Disadvantage-: possible confusion and waste of floor space
    View slide
  • The Disney Store’s at EDM (Free-Flow Design) View slide
  • Grid Layout
    • Counters and Fixtures are placed in long rows or “runs” usually at right angles, throughout the store
    • This layout is used in grocery, discount store and drugs stores, like- Reliance fresh
    • Advantages-: Easy to locate merchandise, cost efficient, easy accessible for customers
    • Disadvantages-: limited browsing and limited creativity in decor
  • Race Track
    • The major customer aisle begins at the entrance, loops through the store and returns customer to the front of the store
    • Used in departmental stores such as-: Shopper’s Stop, Ritu Wear.
  • Example of Race Track Layout (Shopper’s Stop)
  • Spine Layout
    • The major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the the back side walls
    • Heavily used by medium-sized specialty stores ranging from 2,000 – 10,000 square feet
    • Example-: United colors of Benetton, Footwear etc
  • Example of Spine layout (United Colors of Benetton at Pacific Mall)
  • Herringbone Layout
    • Herringbone Circulation is used for a narrow store of maximum 40 feet width where the highway is a single two way one, bisecting the store along its length with side roads leading to the walls from it.
    • Example: Toy Shop in Sab Mall, Music World, Plant-M
    • Thank You!!!!!!!!!!!
  •