Teardown: How Gary Vaynerchuk uses Youtube and Twitter | @videofruit

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Since Gary Vaynerchuk runs one of the fastest growing personal brands and social media agencies in the country, one would think he knows a thing or two about how to do Youtube and Twitter right? Turns out that is the case. Here is a strategy that he used today.

Read more >> http://blog.videofruit.com/quick-1/

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  • Really actionable stuff here, Bryan, thanks! Also, not sure how I'd never encountered SlideShare before, but thanks for linking to this post. I'm definitely going to make use of it's simple and interactive interface!
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Teardown: How Gary Vaynerchuk uses Youtube and Twitter | @videofruit

  1. 1. Reverse Engineer: How Gary Vaynerchuk uses Youtube and Twitter
  2. 2. Three Lessons
  3. 3. Use white space to divide your tweets into readable sections. Like this..
  4. 4. 89px 97 105px % Lar ge r 89px 165px 123px 89px
  5. 5. 89px 97 105px % Lar ge r 89px 165px 123px 89px It stands out from the crowd
  6. 6. The wording of the tweet is natural..
  7. 7. Write your tweets like a natural conversation.. ..you don’t speak in ‘headline' so don’t write in it.
  8. 8. Set your readers expectations..
  9. 9. ..by telling them what you are linking to (a video).. Set your readers expectations..
  10. 10. ..by telling them what you are linking to (a video).. Set your readers expectations.. ..give them an indication of the time commitment (55 seconds).
  11. 11. Five Lessons
  12. 12. Embedding a Youtube video link on twitter gives you TWO ways to watch
  13. 13. Pressing view media allows you to view the video INSIDE of twitter..
  14. 14. ..Pressing view media allows you to view the video INSIDE of twitter.. ..it also allows you to visit the full Youtube website.
  15. 15. Clicking the link takes the user directly into an auto play video of his talk
  16. 16. Within the first 3 seconds of the video I am invited to see a longer version of the video
  17. 17. Within the first 3 seconds of the video I am invited to see a longer version of the video 8:00 minute talk
  18. 18. Links to his personal website in the first 3 lines of the description. This guarantees it is above the fold The Fold
  19. 19. Links to his personal website in the first 3 lines of the description. This guarantees it is above the fold Including “http:/ /“ before the url makes the link clickable The Fold
  20. 20. Subscribing was made very easy. Via an annotation in the upper right hand corner
  21. 21. Subscribing was made very easy. Via an annotation in the upper right hand corner.. ..you can also subscribe via the normal subscribe button. Two is better than one right?
  22. 22. The link sent me to not just this video..
  23. 23. The link sent me to not just this video.. ..but also a playlist of 213 other video. That means when this video ends another will start.
  24. 24. Want more? Learn how Gary grew his Youtube account by over 200% in 2013 Continue

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