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Branding Opportunities on Seventymm.com
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Branding Opportunities on Seventymm.com

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Ad Sales presentation for Seventymm.com

Ad Sales presentation for Seventymm.com

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  • 1. Branding Opportunities
  • 2. Branding Opportunities with Seventymm Online Ad Inventory • Website • Weekly Newsletter • User-activity based mailers Email Marketing • Opt-in e-mail recipients base Print Advertising • Shipment Insertions • Pouch Branding Gift Vouchers • Discount Gift Vouchers • Prepaid Gift Vouchers
  • 3. Online Ad Inventory Website Properties • LHS banners below the highly clicked ‘Browse Movies’ box, Location: Homepage and all other pages of website • Two RHS banners on home page • Wide banners (like 728x90 and 468x60 ) on all inner pages • Innovative Shoshkele ad on homepage • Special space on homepage: 615x275
  • 4. Stats • Registered member base - 1.3 million • Targeting on the basis of City and Age • Page views - 2 million per month • Home page views – 0.3 million per month • 80k hand deliveries of disc pouches every month
  • 5. Online Ad Inventory
  • 6. Online Ad Inventory Weekly Newsletter • Every Friday Seventymm users await our weekly dose of selected movies • Opt-in recipients, no spam • It can accommodate any banner size • Sponsorship opportunity
  • 7. Online Ad Inventory User Activity based mailers • Everyday our online-savvy customers generate a number of system email messages based on various activities. Some Online Activities • Registration • Movie delivery order • Pickup of movie • Password recovery • Movie Recommendations • Payment confirmation • Bill generation More... TATA AIG Insurance ad on movie delivery order email
  • 8. Email Marketing – Opt-in Email Advertising • Large base of opt-in email recipients which ensure no spam, a higher visibility and better connect for your message.
  • 9. Email Marketing – Opt-in Email Advertising • Various campaigns in past have yielded high open and conversion rate for advertisers.
  • 10. Print Advertising - Shipment Insertions • Effective way to communicate brands/offers to target customers through sample and pamphlet insertions. • Direct-in-hand delivery to the customers at their doorstep ensures your message reaches the customer and get full attention. • Size: 11cms (W) x 11cms (H), 230GSM
  • 11. Print Advertising - Shipment Insertions
  • 12. Print Advertising - Shipment Insertions
  • 13. Shipment Insertions – Survey campaign • Direct-in-hand delivery is quite effective for survey campaigns.
  • 14. Pouch Branding • Pouch branding gives best visibility and ensures constant recall value due to their high circulation frequency. • Movies (DVD/VCD) are delivered to customer in these safe pouches.
  • 15. Gift Vouchers Co-branded Gift Vouchers Seventymm movie Gift Vouchers can be given out as free gift with every purchase of your product or service. Each of these co-branded Gift Voucher carries a unique code to redeem it. • Discount Gift Vouchers Discounted pricing offer exclusively customized for your customers along with added benefits. This is nearly no-cost co-branding opportunity based on mutual benefit strategy. • Prepaid Gift Vouchers There couldn’t be a better FREE GIFT idea for your customers than a Seventymm movie voucher which very well qualifies your primary requirement i.e. a most cost effective gift which is highly attractive your customers. Also a perfect prize for loyalty/points programs Why Seventymm Gift Vouchers? – Movie entertainment has a universal appeal which cuts across any demographic profile of your customers. – Co-branding option is available with all Gift Vouchers. – We deliver movies almost everywhere in India, currently covering 56 cities for customers of Corporate Gift Vouchers. – Seventymm Gift Vouchers are available at a much lower cost than our regular rates to suit any budget. Call us for an unbelievably economic offer.
  • 16. Prepaid Gift Vouchers Seventymm Prepaid Gift Voucher free with every Sony Ericsson mobile phone.
  • 17. Prepaid Gift Vouchers
  • 18. Discount Gift Vouchers
  • 19. Discount Gift Vouchers
  • 20. Discount Gift Vouchers
  • 21. Discount Gift Vouchers
  • 22. Discount Gift Vouchers
  • 23. Discount Gift Vouchers
  • 24. Discount Gift Vouchers
  • 25. DEMOGRAPHIC & PSYCHOGRAPHIC profile of our members - Men & Women: Age: 25 – 60 years Middle Class & above - SEC A1, A2 & B1 - Open to try out new things in life - Average MHI of Rs. 35k+ - Has Pay TV at home; has access to laptop / PC at home / office - Has a DVD Player at home - Technology friendly but not necessarily tech savvy - Prefers to spend quality time at home with self / family - Values quality & convenience - Seeks to relax and enjoy life - Likes movies in theaters and at home as well. - Movie watching along-with family / friends is a fun and entertainment activity.
  • 26. Recent Awards & Landmarks