The War Between Kingfisher And Jet Airways

Slide 2: Kingfisher Vs Jet Airways • Kingfisher is one of the • Jet Airways is the latest Airlines in INDIA. experienced airline in INDIA. • Overall growth in year • 2006-07 is 37%. Overall growth in year 2006-07 is 16%. • Kingfisher acquired 46% • share in Air Deccan. Jet airways acquired Air Sahara in 2006. • Domestic airlines poised to go international flights. • Jet Airways already has domestic as well as international flights.

Slide 3: Kingfisher Vs Jet Airways • In a short span of 2 • Jet Airways has its years its market share market share 31% has become 28% including Air Sahara. including Air Deccan. • Average entertainment • Personal in-flight services. entertainment in every • Jet Airways won seat. Double Honour Travel • It was awarded the Trade Gazette Travel ‘Best New Airline Of award. the Year’ award. • They are plan to start • Already have training training academy. academy

Slide 4: S.W.O.T. Analysis - Key Attraction - Key Problem • • Market driver Loosing domestic market share • • Experience exceeding 14 year Old fleet with average age around 4.79 years • Only private airline with • international operation Scope for improvement in in- flight service • Market leader • Weak brand promotion • Largest fleet size - Opportunities - Threats • Untapped air cargo market • Strong competitors • Scope in international service • Fuel price hike and tourism • Overseas market competition

Slide 5: S.W.O.T. Analysis - Key Attraction - Key Problem • • First airline with full new fleet Service delivery to metros and of aircraft other big cities • • Brand image with Flamboyant Yet not in profit Personality of Vijay Mallya • High ticket pricing • Unmatched in flight service • High attrition in top brass • Exclusive Terminal Share Deal • Route rationalization - Opportunities - Threats • • Under penetrated domestic Existing Operators market • Infrastructure issue • International market • Fuel price hike • Untapped air cargo market • Expanding tourism industry • Fleet size expansion

Slide 6: P.E.S.T. Analysis - Political Issue - Economic Effects • • License issue for international Rising income level operation • Reduced fare but yet not • Infrastructural constraint enough • ATF price policy - Social Effect - Technology Effect • • Sound Pollution Modernization of aircrafts • • Plane hijacking modern tehnology like CAT3 and ILS • 9/11 Incident

Slide 7: COMPETITORS ANALYSIS

Slide 8: MARKET ANALYSIS

Slide 9: Advertising and Branding • Hoardings • Hoardings • Brand Ambassadors • Brand Ambassadors • Sponsorships • Sponsorships • Event Organization • Event Organization

Slide 10: JetLite • Second most experienced group • Jet Airways market share • Made Jet Airways as a biggest airline • Decent facilities Simplifly Deccan • India’s First LCC • Targetting Upper Middle Class Segment • Increased Kingfishers Flying Experience • Increasing Fleet Capacity to sustain load • Delays and Breakdowns • Bad Service

Slide 11: Recommendations • Concentrate Domestic Market • Hire Big Brand Ambassadors • Frequency of TV Advertisements • Vibrant Image • Tie-Ups