WAR  BETWEEN  JET AND KINGFISHER AIRLINES
Kingfisher Vs Jet Airways <ul><li>Kingfisher is one of the latest Airlines in INDIA. </li></ul><ul><li>Overall growth in y...
Kingfisher Vs Jet Airways <ul><li>In a short span of 2 years its market share has become 28% including Air Deccan. </li></...
S.W.O.T.  Analysis <ul><li>Market driver </li></ul><ul><li>Experience exceeding 14 year  </li></ul><ul><li>Only private ai...
S.W.O.T.  Analysis <ul><li>First airline with full new fleet of aircraft  </li></ul><ul><li>Brand image with Flamboyant Pe...
P.E.S.T. Analysis <ul><li>License issue for international operation </li></ul><ul><li>Infrastructural constraint </li></ul...
COMPETITORS ANALYSIS
MARKET ANALYSIS
Advertising and Branding <ul><li>Hoardings </li></ul><ul><li>Brand Ambassadors </li></ul><ul><li>Sponsorships </li></ul><u...
JetLite <ul><li>Second most experienced group </li></ul><ul><li>Jet Airways market share </li></ul><ul><li>Made Jet Airway...
Recommendations <ul><li>Concentrate Domestic Market </li></ul><ul><li>Hire Big Brand Ambassadors </li></ul><ul><li>Frequen...
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The War Between Kingfisher And Jet Airways

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The War Between Kingfisher And Jet Airways

  1. 1. WAR BETWEEN JET AND KINGFISHER AIRLINES
  2. 2. Kingfisher Vs Jet Airways <ul><li>Kingfisher is one of the latest Airlines in INDIA. </li></ul><ul><li>Overall growth in year 2006-07 is 37%. </li></ul><ul><li>Kingfisher acquired 46% share in Air Deccan. </li></ul><ul><li>Domestic airlines poised to go international flights. </li></ul><ul><li>Jet Airways is the experienced airline in INDIA. </li></ul><ul><li>Overall growth in year 2006-07 is 16%. </li></ul><ul><li>Jet airways acquired Air Sahara in 2006. </li></ul><ul><li>Jet Airways already has domestic as well as international flights. </li></ul>
  3. 3. Kingfisher Vs Jet Airways <ul><li>In a short span of 2 years its market share has become 28% including Air Deccan. </li></ul><ul><li>Personal in-flight entertainment in every seat. </li></ul><ul><li>It was awarded the ‘Best New Airline Of the Year’ award. </li></ul><ul><li>Already have training academy </li></ul><ul><li>Jet Airways has its market share 31% including Air Sahara. </li></ul><ul><li>Average entertainment services. </li></ul><ul><li>Jet Airways won Double Honour Travel Trade Gazette Travel award. </li></ul><ul><li>They are plan to start training academy. </li></ul>
  4. 4. S.W.O.T. Analysis <ul><li>Market driver </li></ul><ul><li>Experience exceeding 14 year </li></ul><ul><li>Only private airline with international operation </li></ul><ul><li>Market leader </li></ul><ul><li>Largest fleet size </li></ul><ul><li>Loosing domestic market share </li></ul><ul><li>Old fleet with average age around 4.79 years </li></ul><ul><li>Scope for improvement in in-flight service </li></ul><ul><li>Weak brand promotion </li></ul><ul><li>Untapped air cargo market </li></ul><ul><li>Scope in international service and tourism </li></ul><ul><li>Strong competitors </li></ul><ul><li>Fuel price hike </li></ul><ul><li>Overseas market competition </li></ul>- Key Attraction - Key Problem - Opportunities - Threats
  5. 5. S.W.O.T. Analysis <ul><li>First airline with full new fleet of aircraft </li></ul><ul><li>Brand image with Flamboyant Personality of Vijay Mallya </li></ul><ul><li>Unmatched in flight service </li></ul><ul><li>Exclusive Terminal Share Deal </li></ul><ul><li>Route rationalization </li></ul><ul><li>Service delivery to metros and other big cities </li></ul><ul><li>Yet not in profit </li></ul><ul><li>High ticket pricing </li></ul><ul><li>High attrition in top brass </li></ul><ul><li>Under penetrated domestic market </li></ul><ul><li>International market </li></ul><ul><li>Untapped air cargo market </li></ul><ul><li>Expanding tourism industry </li></ul><ul><li>Fleet size expansion </li></ul><ul><li>Existing Operators </li></ul><ul><li>Infrastructure issue </li></ul><ul><li>Fuel price hike </li></ul>- Key Attraction - Key Problem - Opportunities - Threats
  6. 6. P.E.S.T. Analysis <ul><li>License issue for international operation </li></ul><ul><li>Infrastructural constraint </li></ul><ul><li>ATF price policy </li></ul><ul><li>Rising income level </li></ul><ul><li>Reduced fare but yet not enough </li></ul><ul><li>Sound Pollution </li></ul><ul><li>Plane hijacking </li></ul><ul><li>9/11 Incident </li></ul><ul><li>Modernization of aircrafts </li></ul><ul><li>modern tehnology like CAT3 and ILS </li></ul>- Political Issue - Economic Effects - Social Effect - Technology Effect
  7. 7. COMPETITORS ANALYSIS
  8. 8. MARKET ANALYSIS
  9. 9. Advertising and Branding <ul><li>Hoardings </li></ul><ul><li>Brand Ambassadors </li></ul><ul><li>Sponsorships </li></ul><ul><li>Event Organization </li></ul><ul><li>Hoardings </li></ul><ul><li>Brand Ambassadors </li></ul><ul><li>Sponsorships </li></ul><ul><li>Event Organization </li></ul>
  10. 10. JetLite <ul><li>Second most experienced group </li></ul><ul><li>Jet Airways market share </li></ul><ul><li>Made Jet Airways as a biggest airline </li></ul><ul><li>Decent facilities </li></ul>Simplifly Deccan <ul><li>India’s First LCC </li></ul><ul><li>Targetting Upper Middle Class Segment </li></ul><ul><li>Increased Kingfishers Flying Experience </li></ul><ul><li>Increasing Fleet Capacity to sustain load </li></ul><ul><li>Delays and Breakdowns </li></ul><ul><li>Bad Service </li></ul>
  11. 11. Recommendations <ul><li>Concentrate Domestic Market </li></ul><ul><li>Hire Big Brand Ambassadors </li></ul><ul><li>Frequency of TV Advertisements </li></ul><ul><li>Vibrant Image </li></ul><ul><li>Tie-Ups </li></ul>
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